PROACTIVE Podcast with Chris Hogan

Landing Page Design Tips 2016 - Get Fact Up Episode 21

January 29, 2020 04:14 - 6 minutes - 5.97 MB

Published Mar 29, 2016 Thanks for joining us for the 21st instalment of Get Fact Up. This week: We’ll be focusing on why it’s important to have a landing page and some essentials for landing page design. A landing page is a page on your website which has been created and optimised for a specific marketing and advertising campaign. Creation of landing pages is super important because generally speaking a large percentage of advertisers send traffic to their homepage. If you analyzed your home...

Integrated Marketing & Your Website 2016 - Get Fact Up Episode 20

January 29, 2020 04:14 - 5 minutes - 4.73 MB

Published Mar 21, 2016 This episode explores how you can integrate different activities with your website, to make a real impact with your target audience. Bringing all this marketing collateral together allows you to acquire and nurture your ideal client. From SEO to Social Media and even PR, there should be a place for all of these channels in your integrated marketing strategy. Resources: What effective B2B Content Marketing Looks Like - Content Marketing Institute Content Marketing Stati...

Web Design and Development 2016 - Get Fact Up Episode 19

January 29, 2020 04:13 - 4 minutes - 4.37 MB

Published Mar 14, 2016 How user friendly is your website? This week, MeMedia dive into web design best practice, and key factors to keep your target market happy and coming back for more. This video is a must-watch for anyone with an existing website, or looking to get one in the future. Bootstrap Grid Template - GetBootstrap.com Social Media Report Sensis - Sensis.com Google: Webpage Speed - Developers.Google.com Australian Mobile Statistics - ACMA.gov.au Please subscribe to Get Fact Up new...

Digital Marketing Strategy 2016 - Get Fact Up Episode 18

January 29, 2020 04:13 - 6 minutes - 5.89 MB

Published Mar 4, 2016 We have already reached the beginning of March and it's becoming obvious that it's going to be a promising year. Thanks for joining us for the 18th episode of Get Fact Up. This week: We show you the most integral angles of what makes an effective, reliable, profitable Digital Marketing Strategy. This is a great source of information so be sure to listen carefully! Please, grab your Monday coffee and enjoy the 18th week running of Get Fact Up! Want to get ev...

Google and Facebook Updates 2016 - Get Fact Up Episode 17

January 29, 2020 04:13 - 3 minutes - 3.26 MB

Published Feb 29, 2016 Facebook Plans to Put Ads In Messenger - TechCrunch.com Google: Accelerated Mobile Pages/AMP - Search Engine Land Official Launch Date for Google AMP Confirmed - Advertising Age What You Need to Know About Accelerated Mobile Pages (AMPs) - Whiteboard Friday Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant - Search Engine Land Say g'day to the Google app's new voice - Youtube.com Google gets an Australian accent, will guide you to the se...

Micro News : Twitter and Instagram 2016 - Get Fact Up Episode 16

January 29, 2020 04:10 - 4 minutes - 3.85 MB

Published Feb 22, 2016 Twitter rolled out new algorithmic timeline - TechCrunch Twitter explores 10,000 character limit for Tweets - Forbes Twitter First View Video Ads - Twitter Twitter's Trust & Safety Council to deal with harassment and cyberbullying - Twitter Add up to 5 Instagram accounts and switch between them without having to log out - Instagram Please subscribe to Get Fact Up newsletter using the form on this page.

Virtual Reality is Now a Market Reality 2016 - Get Fact Up Episode 15

January 29, 2020 04:10 - 4 minutes - 3.73 MB

Published Feb 11, 2016 The Virtual Reality experience in 1991 - YouTube Facebook purchases VR industry leader Oculus - Oculus.com Oculus Rift blows the minds of consumers in 2014 - YouTube Facebook allows users to create quick VR videos - Facebook The Google Glass fail and why they ditched it - Foxnews.com Google introduce "Google Cardboard" - Google.com Outdoor brand Merrell create a VR experience called Trailscape - YouTube Test drive a car without visiting the dealership with Volvo Realit...

Social Media Livestream Showdown 2016 - Get Fact Up Episode 14

January 29, 2020 04:10 - 4 minutes - 4.16 MB

Published Feb 8, 2016 GoPro is integrating with Periscope - TechCrunch.com Periscope broadcasts live on Twitter - Twitter Periscope now drops live video into your Twitter timeline - Wired Facebook takes on Periscope by giving - TechCrunch.com Snapchat makes adding people way easier with profile URLs - TechCrunch.com Snapchat's new ad platforms and stats - Snapchat Snapchat's new sponsored lenses turn your selfies into ads - TechCrunch.com Please subscribe to Get Fact Up newsletter using the ...

Overlooked Features of Google Analytics 2016 - Get Fact Up Episode 13

January 29, 2020 04:09 - 4 minutes - 4.42 MB

Published Jan 31, 2016 Getting started with Google Analytics - Get Fact Up Episode 12 Psychographics Killed the Demographics Star - MeMedia Google Analytics Realtime helpful articles: Realtime analytics - google support & 4 ways to harness the power of Realtime - Kissmetrics Analytics Interests are a marketers dream come true. Guide to google’s demographic reports - Search Engine Watch If you want to get more involved with Users Flow - check the links below! User Flow: Find the Top Path Thro...

Google Analytics 2016 - Get Fact Up Episode 12

January 29, 2020 04:08 - 5 minutes - 5.24 MB

Published Jan 15, 2016 Google Tag Manager to add Google Analytics tags - Google For a step-by-step guide on how to set your website to be tracked - Analytics Help Page Visual walkthrough of report features - YouTube Google Analytics 101 - Business2Community

Twitter, Google, & Facebook Features for 2016 - Get Fact Up Episode 11

January 29, 2020 04:08 - 4 minutes - 4.2 MB

Published Jan 18, 2016 Download Transcript Conversational Ads have added call to action buttons with customisable hashtags that encourage consumer engagement. - Twitter Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter. - Twitter Twitter announced that it will start showing ads to its “logged out” audience. - Recode Spotlight Stories - Google's Interactive 360-Degree Storytelling on YouTube. - Youtube Google has just released a policy to penalise mobil...

2016 Google Penguin Update - Get Fact Up Episode 10

January 29, 2020 04:08 - 5 minutes - 4.87 MB

Published Jan 11, 2016 A Link Farm is a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page's search engine ranking. Get rid of these! Duplicate listings are one of the biggest negative ranking factors in Local SEO and they are also one of hardest things to find. By cleaning up your duplicate listings and following best practices you can gain greater control over what listings rank and how. Control which listing Google shows in the local...

Christmas Wrap Up 2015 - Get Fact Up Episode 9

January 29, 2020 04:07 - 3 minutes - 3.1 MB

Published Dec 21, 2015 Episode 1 - 3 big players in the online advertising space - Google, Facebook and Youtube and where to place your ads Episode 2 - New features released for advertising on Instagram, LinkedIn and Twitter Instagram came out this year with in-feed advertising LinkedIn Ads can be tested and targeted like never before And Twitter continually makes it easier for brands to stay up to date with their audience in real time with promoted tweets, video ads, and third party app ads...

Website Development Improvements 2015 - Get Fact Up Episode 8

January 29, 2020 04:07 - 5 minutes - 4.87 MB

Published Dec 14, 2015 WEBSITE DEVELOPMENT IMPROVEMENTS Speed is a factor in Googles ranking algorithm - Search Engine Land The better the user’s experience means the greater the potential for higher ranking - Search Engine Land How website speed impacts search ranking - Moz.com HTTP2 introduces several new features designed to improve page load times - Cloudflare In order to enable HTTP2, your website server software will need to be upgraded to be compatible with this updated protocol -Clou...

Website Optimisation 2015 - Get Fact Up Episode 7

January 29, 2020 04:06 - 3 minutes - 3.45 MB

Published Dec 7, 2015 MOBILE MARKETING TRENDS How to optimise your website for mobile - MeMedia Principles of Mobile Site Design: Delight Users and Drive Conversions - Google Google Releases the Full Version of Their Search Quality Rating Guidelines - Search Engine Land CSS Design Awards

Mobile Marketing Trends 2015 - Get Fact Up Episode 6

January 29, 2020 04:06 - 4 minutes - 4.08 MB

Published Nov 30, 2015 MOBILE MARKETING TRENDS 38% of all web browsing is on mobile - Page Fair Report Mobile interactions now beat desktop interactions in terms of time spent - ComScore Mobile ad spending will account for nearly a quarter of total media ad spending in 2016 - eMarketer 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same - Google 75% of Australians have Smartphones - Adnews The av...

Online Marketing Industry Updates 2015 - Get Fact Up Episode 5

January 29, 2020 04:06 - 4 minutes - 4.22 MB

Published Nov 23, 2015 INDUSTRY UPDATES Local Insights Facebook Local Awareness Ads Facebook Prospect Management Platform Infer Google Maps App Google 'Audiences' programmatic targeting service for advertisers Skimlinks Mobile readership now accounts for 38% of all web browsing PageFair Notify mobile app Facebook Stoli Vodka touch-enhanced ads Opera Mediaworks

SEO & What it Means for Your Business 2015 - Get Fact Up Episode 4

January 29, 2020 04:05 - 4 minutes - 4.37 MB

Published Nov 16, 2015 CONTENT MARKETING TRENDS Search Engine Ranking Factors Moz Say "No" to SEO Agency Smoke and Mirrors MeMedia Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects Search Engine Land Google Confirms the Real Time Penguin Algorithm is Coming Soon Search Engine Land What is the Google Penguin Update? Google: Next Penguin Update Should Happen By End of 2015 FAQ: All About the New Google RankBrain Algorithm - A new piece of Goo...

Content Marketing Trends 2015 - Get Fact Up Episode 3

January 29, 2020 04:05 - 5 minutes - 4.62 MB

Published Nov 9, 2015 CONTENT MARKETING TRENDS Australian Youtube Ads Leaderboard - Google - showcases the most creative ads that people choose to watch each month. How and why content marketing works - Search Engine Land - An effective content marketing campaign will increase your organic search traffic and is a worthy investment. Importance of content marketing - MeMedia What types of content perform best on Social Media? - Hubspot Content Ideas + Tips - MeMedia Jacob Sapochnick's...

Get Fact Up Episode 2 - Online Advertising Continued

January 29, 2020 00:18 - 4 minutes - 3.73 MB

Published Nov 2, 2015 ONLINE ADVERTISING WITH INSTAGRAM Instagram has 400 users each month - Business Insider Instagram is the most used social network for teens, 80% are from well to do families - Business Insider In-feed advertising which caused a lot of backlash from fans - Venturebeat Step-by-step guide to create sponsored posts in Instagram directly or through the Facebook Advertising platform - Facebook ONLINE ADVERTISING WITH LINKEDIN Launched sponsored updates functionality in...

Get Fact Up Episode 1 - Online Advertising

December 17, 2019 03:26 - 4 minutes - 4.56 MB

MeMedia will be sharing weekly media facts in 5 minutes or less to keep you up to date on current digital trends in the online marketing arena.