Published Jan 18, 2016 Download Transcript Conversational Ads have added call to action buttons with customisable hashtags that encourage consumer engagement. - Twitter Study: Exposure to brand Tweets drives consumers to take action – both on and off Twitter. - Twitter Twitter announced that it will start showing ads to its “logged out” audience. - Recode Spotlight Stories - Google's Interactive 360-Degree Storytelling on YouTube. - Youtube Google has just released a policy to penalise mobile websites that use interstitial ads - by declaring these websites mobile-UNfriendly. - Search Engine Land There are ways to get around Google's policy against Interstitial Ads. - Marketing Land Facebook's new tools for managing company comments and messages. - Facebook Facebook transitions ad serving customers away from LiveRail. - Facebook