PROACTIVE Podcast with Chris Hogan
171 episodes - English - Latest episode: 4 months ago -Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.
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Episodes
One Page Strategy and How it’s Implemented in Your Organisation | Proactive Podcast Episode 145
March 13, 2024 02:16 - 19 minutes - 17.8 MBIn My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn’t be more important whi...
Cyber Security with Mike Ouwerkerk | Proactive Podcast Episode 145
March 11, 2024 01:16 - 49 minutes - 45.6 MBChris sits down with cyber security expert Mike Ouwerkerk to discuss how to best protect your data online.
Cyber Security with Mike Ouwerkerk | Proactive Podcast Episode 144
March 11, 2024 01:16 - 49 minutes - 45.6 MBChris sits down with cyber security expert Mike Ouwerkerk to discuss how to best protect your data online.
One Page Strategy and How it’s Implemented in Your Organisation | Proactive Podcast Episode 144
March 11, 2024 00:41 - 19 minutes - 18 MBIn My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn’t be more important whi...
PROACTIVE Marketing Process Step 3: Internal and External Market Research | Proactive Podcast Ep 143
February 20, 2024 02:30 - 18 minutes - 16.9 MBStep 3. PROACTIVE Internal and Market Research Is it time to determine if yours and your teams personal values and purpose align with your brand? Here’s a little insight into a top down view of how this is achieved when building a brand on purpose using our PROACTIVE methodology. Workshopping with your team on your personal values and purpose can help align your key stake holders to your organisational values and purpose. Performing this task at the beginning of a marketing campaign / bra...
PROACTIVE Marketing Process Step 2: Team Planner/One Page Marketing Strategy | Proactive Podcast Ep 142
February 20, 2024 02:24 - 30 minutes - 28.2 MBStep 2: Proactive Marketing Strategy - Team Planner Working with a team or friends this planner is a simple way to break down each of the components of a marketing strategy into bite sized chunks - albeit there's still work to do beyond this. The reason this is so helpful is because solving a large problem like your marketing strategy needs to go through several processes/iterations and research phases before you reach your conclusion. This same strategic marketing template is how you can ...
PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141
February 20, 2024 02:20 - 12 minutes - 11.1 MBLet's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor. Using the PROACTIVE PROCESS you can process your idea into: Purpose - What is the purpose of this business idea or marketing campaign? Research - What research have you done? What experience do you have? Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind? Audience - Who are you going to sell to? Content - What content are you go...
Finbar O'Hanlon - Corporate Advisor and Innovation Expert | Proactive Podcast Ep 140
May 22, 2023 01:51 - 56 minutes - 51.7 MBChris welcomes Corporate Advisor and Innovation Expert Finbar O'Hanlon to the podcast to discuss human potential in the face of emerging technologies like AI.
Ryan Tuckwood - SWISH Sales Coaching Founder | Proactive Podcast Ep 139' Episode URL More Information .../episodes/
April 18, 2023 04:50 - 56 minutes - 51.7 MBSWISH Sales Coaching Founder Ryan Tuckwood shares his perspective on the challenges faced by modern businesses, and reveals the practices that have seen him become so successful.
Sue Porrett, Global Entertainment Producer, Aerial Angels, Pink Flamingo | Proactive Podcast Ep 138
February 23, 2023 04:40 - 25 minutes - 22.9 MBEntertainment powerhouse Sue Porrett meets with Chris Hogan at the Pink Flamingo Spiegelclub on the Gold Coast to discuss the highs and lows of live performance.
SMSF Expert Darryl Dyson on Managing Your Finances | Proactive Podcast Episode #137
July 28, 2022 01:34 - 54 minutes - 49.7 MBListen as Sentrika Director Darryl Dyson discusses the finer points of self managed superannuation funds on this episode of the ProActive Podcast.* *This podcast does not constitute financial advice
Mindset Coaching with Jess Cameron | Proactive Podcast Episode #136
July 28, 2022 01:02 - 50 minutes - 46 MBOn this episode of the Proactive Podcast, Chris Hogan sits down with Mindset Coach Jess Cameron to discuss mindfulness, purpose, and being proactive.
Peter ‘Coxey’ Cox on Leadership and Being Led | Proactive Podcast Episode 135
May 09, 2022 22:26 - 45 minutes - 41.4 MBI was first introduced to Peter Cox and his method of replacing yourself in your business by my good friend and previous guest on the podcast Theo Vairaktaris. In reading Peter’s book, Your Business Shouldn’t Need You, I discovered that Theo amongst others have given a lot of thanks to Peter Cox for helping them build leadership teams within their business so that those businesses run without them. Having Peter on my show was epic - to say the least - and I can’t wait for the world to hear...
Theodore Vairaktaris from Usher Group | ProActive Podcast #134
March 28, 2022 01:23 - 55 minutes - 51.1 MBTheo came from humble beginnings as a child growing up. Flexing his creative talents combined with a passion for a beautiful company P&L Theo has shown that he is a poster child for being a proactive man. I first met Theo at high school. A year ahead of me I’ve watched him for many years. We both then shared the same neighbourhood in Mermaid Beach on the Gold Coast for many years where I saw Theo's clothing business take off and so too his popularity for parties. But those days are beh...
Trustpilot Reviews With Stephanie Gillies | ProActive Podcast #133
March 15, 2022 23:44 - 42 minutes - 39.3 MBGaining consumer trust is one of the hardest parts of business, but new research from Trustpilot suggests there is a simple and powerful way to do so - by exhibiting positive company values. The study, released in late 2021, found that “49 per cent of Australians now consider a brand’s stance on social, political and environmental issues before buying products or services.” This trend likely emerged as a response to years of disingenuous messaging from companies, greenwashing, greed, and l...
Managing Culture and Organisational Change With Kasia Kondas | ProActive Podcast #132
March 03, 2022 00:54 - 49 minutes - 45 MBKasia and I met aboard a yacht whilst sailing in an annual charity race day on the Gold Coast Broadwater and immediately hit it off due to our mutual interest in workplace culture and organisational strategy. Kasia is the founder and director of Mindful Energy, who are specialists in defining or refining an organisation's vision, strategy and goals, aligning team members and business to deliver on strategic objectives. In this podcast, Kasia and I discuss culture, strategy, authenticity, le...
E3 Physio Reveals Common Running Mistakes | ProActive Podcast #131
December 15, 2021 23:18 - 26 minutes - 24.1 MBE3 Physio are a Burleigh Heads based physiotherapy clinic dedicated to helping patients overcome knee, ankle, and foot pain. In this episode of the ProActive Podcast, E3 Co-Founders Catherine Ketsimur and Duncan Sanders sit down with Chris to discuss some of the biggest mistakes people make when getting back into exercise.
Getting Fit with Kyle Hubbard | ProActive Podcast #130
November 29, 2021 00:58 - 54 minutes - 49.7 MBKyle Hubbard joins Chris on episode 130 of the Proactive Podcast to discuss plant based eating, his incredible weight loss journey, and the link between individual health and business performance.
Transparent Marketing with Broden Johnson | ProActive Podcast #129
October 15, 2021 01:31 - 43 minutes - 40 MBBroden Johnson sits down with Chris to share his journey to business success, his transparent approach to marketing, and the importance of shared values.
Sustainable Online Shopping with Cerqular.com Co-Founder David Friedrichs | ProActive Podcast #128
July 20, 2021 05:56 - 33 minutes - 30.5 MBThe word “sustainable” gets thrown around a lot in the business world, but what does it really mean? Find out as Cerqular Co-Founder David Friedrichs discusses his groundbreaking business, which aims to follow in the footsteps of Amazon, for good.
Amanda 'Panda' Williams | ProActive Podcast #127
July 19, 2021 01:27 - 36 minutes - 33.6 MBAmanda ‘Panda’ Williams is the guest on this episode of the ProActive Podcast. Listen as she delves into the importance of recognising your purpose, childhood adversity, and what drives her near boundless energy.
Getting Mentally Fit With Emily Johnson | ProActive Podcast #126
June 11, 2021 04:29 - 40 minutes - 36.7 MBEmily Johnson from Get Mentally Fit sits down with Chris to discuss the stigma around mental health, psychological safety, and siestas.
Bonus - Lifestyle vs. Business - Clip From PROACTIVE Podcast #122
March 29, 2021 23:47 - 1 minute - 1.69 MBIn this clip from episode #125 of the ProActive Podcast, Meryl Johnston reveals the inspiration behind her business pursuits, as well as how she balances her career and lifestyle.
Bonus - What Marketing Channel Is Best? - Clip From ProActive Podcast #125
March 29, 2021 23:34 - 3 minutes - 3.11 MBIn this clip from episode #125 of The ProActive Podcast, Bean Ninjas Founder Meryl Johnston explores the multi-pronged approach she used to make her company a success.
Bonus - How To Create an International Team - Clip From ProActive Podcast #125
March 29, 2021 23:21 - 2 minutes - 2.66 MBIn this clip from episode #125 of the ProActive Podcast, Meryl Johnston and Chris Hogan discuss curating an international business team, internships, and content marketing.
Bonus - Setting Realistic Goals - Clip From ProActive Podcast #125
March 29, 2021 23:16 - 1 minute - 1.24 MBIn this clip from episode #125 of the ProActive Podcast, Bean Ninjas' Meryl Johnston explains the importance of having perspective in your ambitions.
Building An Empire With Bean Ninjas Founder Meryl Johnston | ProActive Podcast #125
March 24, 2021 05:27 - 50 minutes - 46.6 MBIn 2016, Meryl Johnston founded an accounting business that now has roots in Australia, Serbia, the Philippines, Amsterdam, the UK, and the US. On this episode of the ProActive Podcast, find out how she built the Bean Ninjas empire while retaining her core value of ‘freedom’.
Naturally Improving Waterways With Dr Simon Tannock | PROACTIVE Podcast #124
February 22, 2021 01:21 - 36 minutes - 33.3 MBDue to increasing levels of pollution in Australia, toxic algae is thriving in some of our nation's most relied-upon waterways. Dr Simon Tannock of AlgaEnviro sat down with Chris Hogan to discuss how natural solutions can help redress this issue.
Bonus - How To Draw Investors To Your Startup - Clip From PROACTIVE Podcast #122
January 18, 2021 05:09 - 1 minute - 1.51 MBCake Equity CEO Jason Atkins and MeMedia's Chris Hogan delve into the things that attract investors to a startup. Catch their full discussion on episode #122 of the PROACTIVE Podcast.
Bonus - Is Venture Capital Worth It? - Clip From PROACTIVE Podcast #122
January 18, 2021 04:51 - 1 minute - 1.55 MBIn this bonus clip from PROACTIVE Podcast #122, Cake Equity CEO Jason Atkins explores the realities of venture capital, and why it may not be right for everyone.
Bonus - How To Value a Startup - Clip From PROACTIVE Podcast #122
January 18, 2021 04:25 - 1 minute - 1.31 MBJason Atkins from Cake Equity recently discussed all things 'startup' on the PROACTIVE Podcast. In this bonus clip, he reveals how to value businesses during these early stages.
Bonus - Jason Atkins on Startups and 'The Deal' - Clip from PROACTIVE Podcast #122
January 18, 2021 03:56 - 2 minutes - 2.04 MBIn this bonus clip from episode #122 of the PROACTIVE Podcast, Cake Equity Founder Jason Atkins runs through one of the most common hurdles to budding startups - the deal.
Michael Metcalfe Interview | PROACTIVE Podcast #123
January 12, 2021 02:16 - 39 minutes - 36.4 MBAustralian disability support has experienced something of a revolution of late thanks to the NDIS. On this episode of the ProActive Podcast, Michael Metcalf explains how he created Kynd, a platform that allows those in need to best capitalise on this new, life-changing approach to care.
Jason Atkins Interview | PROACTIVE Podcast #122
January 11, 2021 04:01 - 41 minutes - 38.3 MBRaising capital and managing equity for a startup isn't the easiest thing in the world. Thankfully, Jason Atkins from Cake Equity is here to help make the process a piece of ... well, cake. Check them out at https://cakeequity.com/.
Matt Stiegler Interview | PROACTIVE Podcast #121
November 25, 2020 04:45 - 32 minutes - 30.1 MBTherapeutic uses for hemp have drawn keen interest in Australia lately. On this episode of the ProActive Podcast, Chris Hogan sits down with CANNABELLA Skincare Co-Founder Matt Stiegler, who explains why this once banned plant has become such a hot commodity in cosmetics and medicine.
Marketing Mistakes #16 - Creating Marketing Assets Without Keyword Research
November 17, 2020 03:40 - 1 minute - 1.78 MBKeyword research is, well, key, when looking for ways to connect with potential audiences. Doing your homework when it comes to SEO allows you to reach the right people and create long-term marketing assets that pay dividends for your business.
Marketing Mistakes #15 - Creating Digital Marketing Liabilities vs Assets
November 17, 2020 03:35 - 1 minute - 1.53 MBFor the uninitiated, marketing liabilities and marketing assets can be tricky to distinguish. Listen as MeMedia Founder Chris Hogan explains how to create assets that pay off for your business long-term.
Marketing Mistakes #14 - Create Assets Not Liabilities
November 17, 2020 02:23 - 2 minutes - 2.16 MBFailing to prepare is preparing to fail. Marketing through a strategic, multi-channel approach will help create assets for your business, instead of liabilities.
Marketing Mistakes #13 - Not Solving Real World Problems
November 17, 2020 02:18 - 1 minute - 1.3 MBSharing your product, service, or idea with the world can be an exciting time, but it’s important to do your homework before you jump into the market. Conducting appropriate research will allow you to better understand your niche, purpose, and the needs of the consumer.
Marketing Mistakes #12 - Lack of Data Analysis
November 16, 2020 06:10 - 1 minute - 1.38 MBData analysis allows you to adjust and improve your performance effectively, ultimately increasing revenue. Without it, you're simply not being market-led.
Marketing Mistakes #11 - Sales Should Be The Beetroot On Your Marketing Sandwich
November 16, 2020 06:05 - 1 minute - 1.12 MBMarketing and sales go together like beetroot and sandwiches. That is to say, perfectly! Focussing solely on sales without any form of marketing won't satisfy your cravings long term, so combine the two well and the taste of success will consistently follow.
Marketing Mistakes #10 - No Strategy = Tone Deaf
November 16, 2020 05:57 - 1 minute - 1.32 MBConsistnecy is vital when it comes to marketing your business. Watch as MeMedia Founder Chris Hogan explains the importance of having a uniform strategy and tone of voice.
Marketing Mistakes #9 - Brand Is More Than Just A Logo Or Picture
November 16, 2020 05:48 - 1 minute - 1.51 MBBrand identity extends far beyond just a logo. Listen as Chris Hogan delves into what branding truly entails.
Marketing Mistakes #8 - SEO Is Not All About Keywords And Getting Back Links
November 16, 2020 05:43 - 2 minutes - 1.9 MBA lot of confusion exists around the world of SEO. Explore the basics of SEO and how to best go about maximising traffic to your website with MeMedia Founder Chris Hogan.
Marketing Mistakes #7 - Optimise Your Meta Title AND Your Meta Description
November 16, 2020 05:34 - 1 minute - 1.44 MBKeywords aren’t the only way to boost a website’s SEO. Listen as Chris Hogan explains how to get the most out of your meta titles and meta descriptions.
Marketing Mistakes #6 - Stuffing Keywords Into Your Pages
November 16, 2020 05:27 - 1 minute - 1.02 MBWhen it comes to SEO keywords, sometimes less is more. MeMedia Founder Chris Hogan explains how to avoid the common marketing mistake of keyword stuffing.
Marketing Mistakes #5 - Using All Capitals For Headings, Paragraphs, Captions
November 16, 2020 05:16 - 1 minute - 1.37 MBKnowing when to use capitals can be tricky, but that doesn't always have to be the 'case'. Listen as Chris Hogan explains the importance of proper formatting.
Marketing Mistakes #4 - Creating Content Without Purpose Or Tone Of Voice
November 16, 2020 05:06 - 1 minute - 1.26 MBSetting a consistent tone of voice for your business is an important step in creating and maintaining a solid relationship with your clients, as Chris Hogan explains.
Marketing Mistakes #3 - Big Expectations From A One Person Marketing Team
November 16, 2020 04:53 - 3 minutes - 2.86 MBExpecting results from your marketing requires more than just a single person marketing team. Theres the copywriting, graphic design, camera operator, video editor, website design, website development, social media distribution, social media advertising, Google advertising, data analysis... did I miss anything? Oh yeah. A marketing strategy, tone of voice, brand guidelines, and team leader to overlook everything. I hope you build an awesome team.
Marketing Mistakes #2 - Don't Make Website Template Mistakes
November 16, 2020 04:44 - 1 minute - 1.23 MBSometimes a little can go a long way when it comes to SEO. You could be producing mountains of content but if you haven't fixed some of the most common SEO mistakes, like not personalising the templated headings, then you're going to hinder your results.