PROACTIVE Marketing Process Step 1: Processing Your Marketing / Business Idea | Proactive Podcast Ep 141

PROACTIVE Podcast with Chris Hogan

English - February 20, 2024 02:20 - 12 minutes - 11.1 MB
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Previous Episode: Finbar O'Hanlon - Corporate Advisor and Innovation Expert | Proactive Podcast Ep 140

Next Episode: PROACTIVE Marketing Process Step 2: Team Planner/One Page Marketing Strategy | Proactive Podcast Ep 142

Let's begin processing your idea by answering key questions which you would be asked by a friend, colleague or investor.

Using the PROACTIVE PROCESS you can process your idea into:

Purpose - What is the purpose of this business idea or marketing campaign?
Research - What research have you done? What experience do you have?
Opportunity - What opportunity exists? Is there any competition? Is this the first of its kind?
Audience - Who are you going to sell to?
Content - What content are you going to create to sell this idea?
Turn-On - What channels are you going to use to market/advertise?
Ignite - What are you going to invest for the project/per channel/advertising/marketing?
Verification/Validation - How are you going to verify success?
Evolve - What could this idea/business/product evolve into? Whats the BHAG?