Get Amplified
125 episodes - English - Latest episode: 5 months ago -Podcast series GET AMPLIFIED where we’re going to be talking about everything to do with working in the tech industry from staying ahead of the pace of change to fulfilment and well-being.Hosting the series will be Sam Routledge former CTO at Softcat who will be joined by Vicky Reddington from the Amplified Group. The team will be joined by leaders in the tech industry who will share their stories. We are going to share things we wish we knew 20 years ago. This is not rocket science but, we are going to highlight many of the things we do subconsciously and with a more conscious approach, done with intent and purpose can be hugely impactful. We will break it down and make it practical! Like everything we do at the Amplified Group, we will keep it real, it will be relevant and it will be lively!
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Episodes
You Can't Automate Kindness - Steve Wilson VP EMEA Services & Tracy Reis Opps Director Syniti
July 29, 2021 21:00 - 41 minutes - 28.8 MBSteve Wilson and Tracy Reis from Syniti join Sam and I to record this episode of #GetAmplified. It is no wonder Syniti is enjoying such success and has attrition rates of <5%. This is a masterclass in building great culture. As you will hear - being Kind - does not mean being ‘soft’ tough conversations and accountability are front and centre. But it is about EVERYONE being #kind and EVERYONE being the keeper of the culture. Thank you Steve and Tracy for giving Sam and I such a thought pr...
You Can't Automate Kindness - Steve Wilson VP EMEA Services & Tracy Reis Opps Director Syniti
July 29, 2021 21:00 - 41 minutes - 28.8 MBSteve Wilson and Tracy Reis from Syniti join Sam and I to record this episode of Get Amplified. It is no wonder Syniti is enjoying such success and has attrition rates of <5%. This is a masterclass in building great culture. As you will hear - being kind - does not mean being ‘soft’ tough conversations and accountability are front and centre. But it is about EVERYONE being kind and EVERYONE being the keeper of the culture. Thank you Steve and Tracy for giving Sam and I such a thought p...
The Importance of Believing and Dreaming Big - Jed Ayres CEO IGEL
July 19, 2021 22:00 - 46 minutes - 32.2 MBJed Ayres joins Sam and Vic to cover 3 hot topics - all on transformation - hardware to software - CMO to CEO and successfully taking an EMEA built company into the US market. Three big topics covered beautifully through Jed's art of story telling. We also find out Jed, Sam and Vicky have more in common than they realise - as Sam put's it so articulately - from tech to spuds ! It's a wild ride not to be missed - we hope you enjoy listening as much as we did recording !
The Importance of Believing and Dreaming Big - Jed Ayres CEO IGEL
July 19, 2021 22:00 - 46 minutes - 32.2 MBJed Ayres joins Sam and Vic to cover 3 hot topics - all on transformation: - hardware to software - CMO to CEO - successfully taking an EMEA built company into the US market Three big topics covered beautifully through Jed's art of story telling. We also find out Jed, Sam and Vicky have more in common than they realise - as Sam put's it so articulately - from tech to spuds! It's a wild ride not to be missed - we hope you enjoy listening as much as we did recording. We would love you ...
Vendor Lessons learnt moving to a SaaS model
June 15, 2021 19:00 - 39 minutes - 27.4 MBGraham Crich has been a pioneer of the SaaS model - offering it in the mid 90s working in a visionary reseller. He drove the Service Partner Program for VMware in EMEA and is now taking it to another level at Veeam. This podcasts covers lessons learnt and best practices and as with every GetAmplified podcast drawing on the importance of the human element and TeamX including leading without having direct reports. We would love you to follow us on LinkedIn! https://www.linkedin.com/compan...
Vendor Lessons learnt moving to a SaaS model - Graham Crich, VP Partner Services Veeam
June 15, 2021 19:00 - 39 minutes - 27.4 MBGraham Crich has been a pioneer of the SaaS model - offering it in the mid 90s working in a visionary reseller. He drove the Service Partner Program for VMware in EMEA and is now taking it to another level at Veeam. This podcasts covers lessons learnt and best practices and as with every GetAmplified podcast drawing on the importance of the human element and TeamX including leading without having direct reports. We would love you to follow us on LinkedIn! https://www.linkedin.com/compan...
What Does Your Future of Work look like ? Gabe Barrett Former CIO Abellio Group
May 28, 2021 16:00 - 41 minutes - 28.8 MBThis is a slightly different Get Amplified episode - Gabe Barrett former CIO of Abellio Group and shortly embarking in a Masters in Organisational Psychology joins Sam and Vic for a thought provoking conversation. We dip into what the future of work looks like and things we should be considering as we start to introduce hybrid working for the many vs the few. You can find an overview of the speed check we mention here We would love you to follow us on LinkedIn! https://www.linkedin.co...
Going 17x Faster by Building a Team of Teams
May 10, 2021 10:00 - 30 minutes - 20.9 MBIn this episode of #GetAmplified Sam grills Vic on how to build a team of teams and why it is so important to break down the silos that form as organisations grow. We talk through the six critical leadership questions needed for leadership teams to align on. Vic shares how to create a common language for culture throughout the organisation and introduces the TeamX Champion train the trainer program. We also touch on the importance of hiring team players as the organisation scales. The...
Just how different is Team Experience in EMEA to the US? - Richard Jackson former Sales VP NVIDIA
April 30, 2021 16:00 - 42 minutes - 29.4 MBRichard Jackson former Sales VP at Citrix and NVIDIA joins the #GetAmplified Team to share his experience of running regional sales teams in the US and EMEA. Richard shares his vast experience from running small startups to global teams and we gain a great insight into what it is like to move to the US for work. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
Just how different is Team Experience in EMEA to the US ? Richard Jackson
April 30, 2021 16:00 - 42 minutes - 29.4 MBRichard Jackson former Sales VP at Citrix and NVIDIA joins the #GetAmplified Team to share his experience of running regional sales teams in the US and EMEA. Richard shares his vast experience from running small startups to global teams and we gain a great insight into what it is like to move to the US for work. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
Why Team Experience is vital for success - Alan Barber Former VP Global Customer Success TAM VMware
April 23, 2021 16:00 - 56 minutes - 38.9 MBThere are so many pearls of wisdom and anecdotes in this podcast it is hard to do it justice. Alan joins Sam and I to share his experience leading European and Global teams. We get to hear both the good experience and the bad experience and the impact this has on the business. We’ve already started putting some of the things we learnt from Alan into practice - we hope you can too! If you want to know more about Beaconforce - you can find it here: Real-Time Health Status We would love...
Why Team Experience is vital for success - Alan Barber Former VP Global Customer Success TAM
April 23, 2021 16:00 - 56 minutes - 38.9 MBThere are so many pearls of wisdom and anecdotes in this podcast it is hard to do it justice. Alan joins Sam and I to share his experience leading European and Global teams -we get to hear both the good experience and the bad experience and the impact this has on the business. We’ve already started putting some of the things we learnt from Alan into practice - we hope you can too! You can find the model that Alan spoke about here If you want to know more about Beaconforce - you can find ...
Why Team Experience is vital for success - Alan Barber Former VP Global Customer Success TAM
April 23, 2021 16:00 - 56 minutes - 38.9 MBThere are so many pearls of wisdom and anecdotes in this podcast it is hard to do it justice. Alan joins Sam and I to share his experience leading European and Global teams -we get to hear both the good experience and the bad experience and the impact this has on the business. We’ve already started putting some of the things we learnt from Alan into practice - we hope you can too! You can find the model that Alan spoke about here If you want to know more about Beaconforce - you can find ...
Your Virtual Floor Walk - The Game Changing App for Employee Engagement
April 15, 2021 21:00 - 38 minutes - 26.4 MBHi this is Vicky and I haven't been this excited about technology since I used to demonstrate Application Publishing 21 years ago! So I apologise for my enthusiasm on this episode of Get Amplified where Sam and I are joined by David O ‘Hara from Beaconforce to chat about their innovative employee engagement app and why intrinsic motivation and trust are the critical leading indicators of sustainable business and how Beaconforce helps measure them in real time. Think of it as your 'Fitbit...
Purpose Driven Leadership - Duncan Greenwood VP& MD NEMEA, VMWare
April 08, 2021 20:00 - 49 minutes - 34 MBDuncan joins Sam and Vic to share how he stays true to himself and why he is a purpose driven leader but we don't just cover this. Duncan takes leadership to another level, he talks passionately about the importance of diversity, equality and inclusion and shares why intrinsic motivation is so critical to his team. We also hear first hand the big hairy audacious goals he has set himself, having recently joined the board of techUK. Prepare to be inspired, we certainly were!! Here is the l...
Hyper Growth X3 - "What I learnt as a Sales Leader" - Lewis Gee
April 02, 2021 18:00 - 57 minutes - 39.8 MBLewis Gee held senior sales leadership positions at Citrix, VMware and ServiceNow when they were all in their Hyper-growth phase. Lewis shares his vast experience of the different founding leadership styles and how true these organisations stayed to their original purpose. We also discuss the pitfalls that organisations face as they scale through rapid growth and the lessons learnt along the way. This episode of Get Amplified is not to be missed for EMEA regional sales leaders and also ...
Hyper Growth X3 - "What I learnt as a Sales Leader" Lewis Gee
April 02, 2021 18:00 - 57 minutes - 39.8 MBLewis Gee held senior sales leadership positions at Citrix, VMware and ServiceNow when they were all in their Hyper-growth phase. Lewis shares his vast experience of the different founding leadership styles and how true these organisations stayed to their original purpose. We also discuss the pitfalls that organisations face as they scale through rapid growth and the lessons learnt along the way. This episode of GetAmplified is not to be missed for EMEA regional sales leaders and also G...
The Joy of Home Grown Talent - Sam Mudd Managing Director, Phoenix Software
March 25, 2021 13:00 - 44 minutes - 30.9 MBThis podcast maybe just a 'chat' between friends, but there is no getting away from what is at the heart of Phoenix's success - it is it's people and culture with Sam as the driving force. Sam shares with us, just how important it is to get the culture right, to create the caring and trusting environment with clear purpose and vision that enables talent to grow and take on new responsibilities. How this not only helps with talent retention but is the secret behind their business succe...
Innovation through the power of Teamwork - Dave Wright, Chief Innovation Officer, ServiceNow
March 18, 2021 21:00 - 38 minutes - 26.8 MBDave Wright joins Sam and Vic to share his thoughts on how to drive innovation through teamwork. Hear Dave's fascinating career story that has landed him in such an exciting role. Dave gives us a valuable insight into why no idea is a bad idea because you never know the future and why asking 'why' is the most important question. It wouldn't be an Get Amplified podcast if we didn't touch on the importance of trust - We learn why Dave believes the most beautiful culture is where you don't...
Innovation through the power of Teamwork - Dave Wright, Chief Innovation Officer, ServiceNow
March 18, 2021 21:00 - 38 minutes - 26.8 MBDave Wright joins Sam and Vic to share his thoughts on how to drive innovation through teamwork. Hear Dave's fascinating career story that has landed him in such an exciting role. Dave gives us a valuable insight into why no idea is a bad idea because you never know the future and why asking 'why' is the most important question. It wouldn't be an Get Amplified podcast if we didn't touch on the importance of trust - We learn why Dave believes the most beautiful culture is where you don't...
“Tech competition is time-based: Why alignment and purpose are critical.” Paul Wiefels Co-founder Chasm Group
March 11, 2021 16:00 - 50 minutes - 34.5 MBPaul Wiefels is the MD and Co-founder of the Chasm Group LLC and is master of Go-To-Market strategy for the Tech Industry. We caught up with him in the episode of Get Amplified to find out what tech companies should be focusing on in 2021. Paul shares how there is such little difference between technology offerings from tech companies in the same category and how aligning and motivating the troops is the key to success. In a nutshell it is all about speed to market. This is a not to be miss...
Why we are eating our own dog food
March 04, 2021 11:00 - 21 minutes - 14.7 MBSam and Vic share what they have learnt from the inspirational guests they have had on Get Amplified and how they are now putting it into practice. They also give a sneak peak into the great episodes coming up in the second half of series two which will start next week. We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
'Kind girls can get the corner office'
January 12, 2021 16:00 - 44 minutes - 30.8 MBRebecca Fox joins the Get Amplified crew to talk about a topic we may have been guilty of shying away from at the Amplified Group. Not only does Rebecca share with us the importance of being authentic to build trust as a leader but how building a networkaround you by winning hearts and minds can propel you forward. We address how many of us turn down promotions due to imposter syndrome and tackle the difficult conversations of being a working mum. This has encouraged us to explore this po...
Kind girls can get the corner office - Rebecca Fox
January 12, 2021 16:00 - 44 minutes - 30.8 MBRebecca Fox joins the Get Amplified crew to talk about a topic we may have been guilty of shying away from at the Amplified Group. Not only does Rebecca share with us the importance of being authentic to build trust as a leader but how building a networkaround you by winning hearts and minds can propel you forward. We address how many of us turn down promotions due to imposter syndrome and tackle the difficult conversations of being a working mum. This has encouraged us to explore this po...
"Breaking down the glass ceilings of growth" Mark Templeton
December 30, 2020 00:00 - 45 minutes - 31.1 MBThis is a MUST listen podcast for any leader or aspiring leader in the Tech Industry Mark Templeton started at Citrix in marketing when it was 50 people, became President in 1998 and CEO in 1999, he experienced many stages of growth with many lessons learned along the way. Mark shares advice for organisations going through hyper growth, highlighting how to break down the glass ceilings of growth and stop inertia creeping in. Mark also shares a very personal story of when he first became C...
"Breaking down the glass ceilings of growth" - Mark Templeton, Former CEO Citrix
December 30, 2020 00:00 - 39 minutes - 27.1 MBThis is a MUST listen podcast for any leader or aspiring leader in the Tech Industry. Mark Templeton started at Citrix in marketing when it was 50 people, became President in 1998 and CEO in 1999, he experienced many stages of growth with many lessons learned along the way. Mark shares advice for organisations going through hyper growth, highlighting how to break down the glass ceilings of growth and stop inertia creeping in. Mark also shares a very personal story of when he first became ...
"Breaking down the glass ceilings of growth" Mark Templeton
December 30, 2020 00:00 - 45 minutes - 31.1 MBThis is a MUST listen podcast for any leader or aspiring leader in the Tech Industry Mark Templeton started at Citrix in marketing when it was 50 people, became President in 1998 and CEO in 1999, he experienced many stages of growth with many lessons learned along the way. Mark shares advice for organisations going through hyper growth, highlighting how to break down the glass ceilings of growth and stop inertia creeping in. Mark also shares a very personal story of when he first became C...
“We were a Band” Mark Templeton
December 22, 2020 09:00 - 59 minutes - 40.9 MBWe’ve got a festive treat for you all! Citrix customers, partners, employees and alumni will know Mark Templeton as the inspiration and the driving force, behind the realization of the Virtual Workplace vision. Mark has joined us for a heartwarming two-part Christmas special of Get Amplified; put your feet up, get the fire on and pour yourself a warming drink while you enjoy his pearls of wisdom! We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified...
“We were a Band” - Mark Templeton, Former CEO Citrix
December 22, 2020 09:00 - 59 minutes - 40.9 MBWe’ve got a festive treat for you all! Citrix customers, partners, employees and alumni will know Mark Templeton as the inspiration and the driving force, behind the realization of the Virtual Workplace vision. Mark has joined us for a heartwarming two-part Christmas special of Get Amplified; put your feet up, get the fire on and pour yourself a warming drink while you enjoy his pearls of wisdom! We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-g...
“We were a Band” Mark Templeton
December 22, 2020 09:00 - 59 minutes - 40.9 MBWe’ve got a festive treat for you all! Citrix customers, partners, employees and alumni will know Mark Templeton as the inspiration and the driving force, behind the realization of the Virtual Workplace vision. Mark has joined us for a heartwarming two-part Christmas special of Get Amplified; put your feet up, get the fire on and pour yourself a warming drink while you enjoy his pearls of wisdom!
Ensuring Alignment in this New World of Remote Working
December 19, 2020 20:00 - 57 minutes - 39.7 MBMartyn Story, Senior Director Customer Success at Puppet joins the Get Amplified crew to talk about best practices in this new world of constant remote working. Martyn shares how he and the Puppet team are using OKRs in place of KPIs to ensure the team have clarity of what is expected of them and feel empowered to be innovative. This episode is a little different as it also features some best practices from David Parry Jones and Stuart Fenton with regards to this years remote working. (Plea...
Ensuring Alignment in this New World of Remote Working - Martyn Storey, Director Customer Success at Puppet
December 19, 2020 20:00 - 57 minutes - 39.7 MBMartyn Story, Senior Director Customer Success at Puppet joins the Get Amplified crew to talk about best practices in this new world of constant remote working. Martyn shares how he and the Puppet team are using OKRs in place of KPIs to ensure the team have clarity of what is expected of them and feel empowered to be innovative. This episode is a little different as it also features some best practices from David Parry Jones and Stuart Fenton with regards to this years remote working. (P...
Organisational Fitness = Hyper Growth, Andy Bryars Director Customer Success at Okta
December 11, 2020 09:00 - 45 minutes - 31.3 MBHear how Andy Bryars, Director of Customer Success at Okta is partnering with the Amplified Group to invest in his teams future, his team was already in a good place but Andy recognised as a leader that you cant take fitness of any kind for granted, especially when you are going through hyper-growth as an organisation. Read more about Andy's approach to Organisational Fitness Learn more about the Five Behaviors of a Team methodology here: Meet #fivebehaviors We would love you to follow...
Organisational Fitness = Hyper Growth,
December 11, 2020 09:00 - 45 minutes - 31.3 MBHear how Andy Bryars, Director of Customer Success at Okta is partnering with the Amplified Group to invest in his teams future, his team was already in a good place but Andy recognised as a leader that you cant take fitness of any kind for granted, especially when you are going through hyper-growth as an organisation. Download a sample of a Five Behaviors model Team Assessment HERE We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
The Art of Simplicity
December 04, 2020 10:00 - 55 minutes - 38.2 MBFollowing on from the great session with Colin Brown former MD of Softcat, we are keeping on the theme of Simplicity. Pippa Hutchinson joins us to share her experience of the growth of Tesco’s in the 90’s. There are startling similarities to the growth of Softcat, we also had some great fun recording it, with Sam revealing a secret and Sia unknowingly transporting us back to the Blind Date back in the 90s! So if you want some cheer as well as great business practice insights, this is not an ...
Happy Friday! “Hello - Am I on mute 🤣 ?”
November 26, 2020 21:00 - 2 minutes - 1.7 MBWe would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
“Culture is Everything” Colin Brown. Former MD at Softcat
November 19, 2020 17:00 - 46 minutes - 31.9 MBWant to know the magic behind Softcat’s phenomenal success? Softcat’s story is proof that you can scale at speed, go through a successful IPO and still keep the magic. Colin gives us a valuable insight into the ‘Softcat way’ where keeping the strategy simple to ensure the leadership team can invest their time in maintaining their incredible culture really is their recipe for success. Sam, our host describes Colin as the Custodian of Culture - (Sam should know as he was Softcat’s CTO!) E...
“Culture is Everything” - Colin Brown, former MD at Softcat
November 19, 2020 17:00 - 46 minutes - 31.9 MBWant to know the magic behind Softcat’s phenomenal success? Softcat’s story is proof that you can scale at speed, go through a successful IPO and still keep the magic. Colin gives us a valuable insight into the ‘Softcat way’ where keeping the strategy simple to ensure the leadership team can invest their time in maintaining their incredible culture really is their recipe for success. Sam, our host describes Colin as the Custodian of Culture - (Sam should know as he was Softcat’s CTO!...
Can you rely on talent alone?
November 13, 2020 07:00 - 49 minutes - 34 MBWe often use sports analogies in business especially when we are talking about high-performance teams, so its great to have Simon Clarkson on our latest podcast, talking about his experience working with elite sports professionals. Simon also shares how the principles cross over from sports to business with his three key takeaways: 1. Unity of purpose – where buy-in is key 2. Growth mindset – a mindset for measuring progress 3. A culture allowing vulnerability You can learn more abou...
Can you rely on talent alone? with Simon Clarkson
November 13, 2020 07:00 - 49 minutes - 34 MBWe often use sports analogies in business especially when we are talking about high-performance teams, so its great to have Simon Clarkson on our latest podcast, talking about his experience working with elite sports professionals. Simon also shares how the principles cross over from sports to business with his three key takeaways: 1. Unity of purpose – where buy-in is key 2. Growth mindset – a mindset for measuring progress 3. A culture allowing vulnerability You can learn more abou...
The Importance of ‘Belonging’ with David Parry-Jones, VP Twilio
November 05, 2020 14:00 - 43 minutes - 30 MBWith his vast experience at iconic companies like IBM, Microsoft and VMware we are delighted to have David Parry-Jones (DPJ) now VP of EMEA & APAC at Twilio Inc, join the Get Amplified team to share his experience of building a high-performance team that can scale at a rate to match its growth and why it is important that Twilio’s new hires feel like they belong and oh ...so much more....! You can access the report DPJ refers to related to on how COVID-19 has accelerated digital transfor...
The Importance of ‘Belonging’ with David Parry-Jones
November 05, 2020 14:00 - 43 minutes - 30 MBWith his vast experience at iconic companies like IBM, Microsoft and VMware we are delighted to have David Parry-Jones (DPJ) now VP of EMEA & APAC at Twilio Inc, join the Get Amplified team to share his experience of building a high-performance team that can scale at a rate to match its growth and why it is important that Twilio’s new hires feel like they belong and oh ...so much more....! The report DPJ refers to related to on how COVID-19 has accelerated digital transformation https:...
Respect - Earned not expected
October 28, 2020 21:00 - 48 minutes - 33.5 MBJane Rimmer, renowned IT vet, who played an instrumental part in the early success of behemoths of the industry such as Citrix and was employee #2 at VMware EMEA and now founder of hiviz-marketing, shares with us the importance of leading from the front and how to make the extraordinary happen.
Respect - Earned not expected - Jane Rimmer
October 28, 2020 21:00 - 48 minutes - 33.5 MBJane Rimmer, renowned IT vet, who played an instrumental part in the early success of behemoths of the industry such as Citrix and was employee #2 at VMware EMEA and now founder of hiviz-marketing, shares with us the importance of leading from the front and how to make the extraordinary happen. Meet #fivebehaviors - Amplified Group We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
“I was a terrible leader, until....” Stuart Fenton
October 20, 2020 20:00 - 57 minutes - 39.4 MBFormer President of Insight and CDW, and now CEO of Quantiq, Stuart Fenton shares his story of how he has learnt to become the leader he is today, building Quantiq a company that he would want to work at. Stuart shares how putting your people first, ensures you retain incredible talent who pull together to undoubtedly deliver extraordinary (and sustainable) results. Learn more about the Five Behaviors of a Team here: Meet #fivebehaviors - Amplified Group We would love you to follow us o...
Why Creating Clarity is Vital for Team Productivity - Paul Burke SVP Glasswall
July 28, 2020 07:00 - 29 minutes - 20 MBIn the last episode of series one, the GET Amplified team are joined by Paul Burke, SVP of Product Marketing at Glass Wall and client of the Amplified Group. We explore why clarity is needed at every level of the organisations and how lack of it can paralyse individuals and teams and cause silos in organisations. You can find the Team Alignment Assessment we talk about that will help you assess where you are as a team and enable you to start the conversation here: Team Speed Check Get St...
Why Creating Clarity is Vital for Team Productivity
July 28, 2020 07:00 - 29 minutes - 20 MBIn the last episode of series one, the GET Amplified team are joined by Paul Burke, SVP of Product Marketing at Glass Wall and client of the Amplified Group. We explore why clarity is needed at every level of the organisations and how lack of it can paralyse individuals and teams and cause silos in organisations. Here is the Alignment Assessment we talk about that will help you assess where you are as a team and enable you to start the conversation.... We would love you to follow us on ...
Building Trust within Remote Teams
July 02, 2020 20:00 - 35 minutes - 24.3 MBJonathan Alexander, Former Director of Cloud Management Sales at VMWare EMEA joins the Get Amplified Team in our penultimate session of the series to share his wealth of experience of working with remote teams. This topic was recorded pre COVID-19 but with remote working becoming a much more accepted way of working for the future is even more relevant than ever! We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
There is a catalyst to sales and marketing alignment - Andy Bacon
June 12, 2020 08:00 - 38 minutes - 26.4 MBThe team are joined by Andy Bacon, Strategic Marketing Consultant, Mentor and Speaker to discuss the challenges when sales and marketing are not aligned. Andy shares how account based marketing (ABM) can be a catalyst to unite them as one team. Amplified Sales and Marketing Alignment - Take your Team Speed Check Link to Andy’s enlightening article https://www.linkedin.com/posts/andybacon_abm-accountbasedmarketing-b2bmarketing-activity-6631482396912955392-DxBp We would love you to follo...
There is a catalyst to sales and marketing alignment
June 12, 2020 08:00 - 38 minutes - 26.4 MBThe team are joined by Andy Bacon, Strategic Marketing Consultant, Mentor and Speaker to discuss the challenges when sales and marketing are not aligned. Andy shares how account based marketing (ABM) can be a catalyst to unite them as one team. Amplified Sales and Marketing Alignment assessment Link to Andy’s enlightening article https://www.linkedin.com/posts/andybacon_abm-accountbasedmarketing-b2bmarketing-activity-6631482396912955392-DxBp We would love you to follow us on LinkedIn! h...