There is a catalyst to sales and marketing alignment
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English - June 12, 2020 08:00 - 38 minutes - 26.4 MBManagement Business Entrepreneurship leadership teamwork culture trust alignment transformation high growth productivity fulfilment why Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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The team are joined by Andy Bacon, Strategic Marketing Consultant, Mentor and Speaker to discuss the challenges when sales and marketing are not aligned. Andy shares how account based marketing (ABM) can be a catalyst to unite them as one team.
Amplified Sales and Marketing Alignment assessment
Link to Andy’s enlightening article
https://www.linkedin.com/posts/andybacon_abm-accountbasedmarketing-b2bmarketing-activity-6631482396912955392-DxBp
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