Future Commerce Podcast: eCommerce, DTC and Retail Strategy
478 episodes - English - Latest episode: 16 days ago - ★★★★★ - 56 ratingsFuture Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce.
Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.
Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.
Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus
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Episodes
All Hail the Corporate Anniversary
April 12, 2024 11:00 - 1 hour - 65.2 MBPhillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an update on Lammers Law: everything eventually becomes an ad. PLUS: OSHA for the MIND?? Listen now. The Right to Disconnect Key takeaways: - Amazon is scaling back its Just Walk Out technology from its Amazon Fresh grocery stores. Due to technical limitations in grocery stores, it will be constrained to airports and small-format stores. - JPM...
“Total Eclipse of the Cart"
April 05, 2024 11:00 - 52 minutes - 47.8 MBThere are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting commerce… and vice versa. Join Brian and Phillip on this special lunar edition of Future Commerce, which turns into something even more *eclipsing*. How Media Shapes Our Buying Decisions Key takeaways: - Mimesis plays a significant role in shaping consumer trends, particularly among children w...
The Endless-ish Aisle
March 29, 2024 11:00 - 1 hour - 70 MBPhillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stick around for BigCommerce CEO Brent Bellm’s sit down with Brian live from Shoptalk. “From $70M to $700M” Key takeaways: - ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry. - AI is making its way into various tools and solutions, embedding Gen AI to increase ef...
The Future of Brand Activations feat. Paola Pugliese, Frette
March 22, 2024 11:00 - 35 minutes - 32.9 MB“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West. “Quiet Luxury is Not a Trend” Key takeaways: - The power of consumer demand has grown, with brands needing to be true to their values and work closely with customers for relevance and delight. - Frette foc...
*Teaser* NEVER GO FULL MOANA
March 18, 2024 11:00 - 9 minutes - 9.08 MBGet ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!
The Nerds Will Save Us
March 15, 2024 11:00 - 45 minutes - 41.2 MBFor FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion! “What does ‘better’ mean?” Key takeaways: - Web3's potential for mass adoption is still hindered by regulatory conditions and technical barriers, but a breakthrough use case could emerge with advancements in technology. - Purpose and values are fundamental in connecting with cust...
TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)
March 14, 2024 18:17 - 25 minutes - 23.5 MBBreakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.
The Addiction Economy
March 08, 2024 12:00 - 54 minutes - 49.6 MBMrBeast has some recent learnings in trademark legalities and how hard DTC chocolate can be, and McDonalds is not answering back Phillip’s question. Plus, was the Super Bowl really the most-watched human event or do we just have too many ways you count who is watching, more people, and more widespread and varying broadcast options? And could a giant sphere be coming to a city near you? Or perhaps even your very own home? So much to talk about, so listen in now! “The McRib and Shamrock Shake...
*Teaser* EMERGENCY POD: Klaviyo Launches Professional Services
March 05, 2024 12:00 - 4 minutes - 4.58 MBGet ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!
Why Haven’t Macro Trends Changed for the Last Few Years?
March 01, 2024 12:00 - 43 minutes - 40 MBHas "doomerism" evolved since last year's report into something much more global? Has the wellness obsession been taken too far? Is the appeal of being a semi-luddite on the rise? Friend of the pod and cultural theorist Matt Klein discusses the findings from his annual META Trends Report. “Going Airplane Mode” Key takeaways: - A key takeaway from analyzing over one hundred trend reports spanning several years: many of the reported trends remain unchanged year after year after year. - La...
Building Retail Right
February 23, 2024 12:00 - 57 minutes - 52.5 MBThe allure of building a retail space is strong these days, but doing it right is critical. How do you know when to spend big bucks on fancy tech and when to equip your employees more instead? What is the special sauce to creating an environment where customers will keep coming back? It’s an exciting time in retail and Rebekah and Libby give us insight into why and their take on what is coming in the future in the world of physical retail. Listen now! Retail is Alive and Hot Key takeaways...
*Teaser* Luddite Luxury, Acorn-Based Economies, Starbucks Star Days as Economic Indicator
February 21, 2024 12:00 - 4 minutes - 4.03 MBGet ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel) Ad-free episodes and bonus content!
#339: Author Kyle Chayka and “The Tyranny of Visibility”
February 16, 2024 12:00 - 1 hour - 74.4 MBKyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now. The Digital Front Porch Key takeaways: - The rise of huge social media platforms has led to algorithmic recommendations and feeds becoming the main way we experience cultu...
“The Tyranny of Visibility”
February 13, 2024 12:00 - 1 hour - 74.4 MBKyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now. The Digital Front Porch Key takeaways: - The rise of huge social media platforms has led to algorithmic recommendations and feeds becoming the main way we experience cultu...
When Technology Changes, Context Changes
February 06, 2024 12:00 - 52 minutes - 48.2 MBThis week on the podcast, Phillip and Brian discuss the debatable success of the KITH loyalty launch, the “debauchery” during the prior eCom boom cycle, and the forthcoming Apple Vision Pro’s impact on Commerce. PLUS: Save the date for SXSW 2024! Listen now! “No one wants to make a decision about the future without data from the past” Key takeaways: - Incorporating tier-exclusive products into a loyalty program can provide real value and make customers feel special and incentivized to con...
Applebee's and the Rise of Boring Memberships
January 30, 2024 12:00 - 53 minutes - 49.1 MBThere are some compelling storylines to follow already in 2024, and Phillip and Brian have some hot takes on X creator payments and deepfakes, why “boring” seems to cut through the noise now, and some excitement about Vision PRO. Also, are we to the point now where innovation means working with the algorithm versus working around the algorithm? Listen now for this and more. A Boring Membership for Everything Key takeaways: - Deepfakes are becoming more prevalent, creating opportunities fo...
After Dark: Yotpo Pricing Update, Trendcore, Reading List 2024
January 23, 2024 12:00 - 55 minutes - 50.5 MBOur Predictions episode was packed with many great insights and discussion points, but the guys had even more to discuss regarding what 2024 has in store. PLUS: Rite Aid gets a hefty penalty from the FTC, healthcare trends, “Trendcore” and “trendwashing”, and what Phillip and Brian are reading right now. Product is Content {00:08:41} - “The terminally online people are the ones who are constantly trying to gain recognition by glomming onto other people's visible success, and Yotpo just did...
Our 2024 Annual Predictions
January 16, 2024 12:00 - 2 hours - 111 MBThe Vogue of eCommerce {00:10:02} - “Depending on where you sit in your economic pessimism, if you believe that the economy continues to rip in 2024, then Costco is a no-brainer choice. If you believe that the economy is going to see challenges in 2024, then Costco is still a safe choice.” - Phillip {00:22:05} - “The problem is a lot of these brands, Joanns and Michaels in particular, did a really bad job with digital enablement. And so it's gonna be a really hard road for them to come bac...
BURLYCORE in ‘24: Bring Back the Hackers
January 12, 2024 13:00 - 56 minutes - 51.4 MBKicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now! The Year of Spatial Computing {00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth is in the enterprise, and it's just where they have to go. And then, one of the reasons why Shopify struggled mightily trying to sell to the ente...
MUSES Live: Print Isn’t Dead — “TechBasel” and the Web3 Comeback (feat. Deana Burke and Blake Finucane, Boys Club)
December 31, 2023 12:00 - 28 minutes - 25.8 MBLIVE from MUSES, join Phillip and Brian as they sit down with Boys Club podcast host Deana Burke and Context podcast host Blake Finucane for a lively discussion about technology, art, and culture and the resurgence of print in the digital age.
MUSES Live: The Science of Movement: The Muse of Dance (feat. Tam Gryn and Arantxa Araujo)
December 30, 2023 12:00 - 28 minutes - 26.1 MBRecorded live during MUSES, art curator Tam Gryn and performance artist Arantxa Araujo discuss the intersection of science and dance, the influence of ancient Muses on contemporary innovation, and offer insights into the creative process, the neuroscience of movement, and the historical inspiration behind the various forms of art featured during MUSES.
MUSES Live: The Future of Consumer (feat. Michael Miraflor, Chief Brand Officer at Hannah Grey and Alexa Lombardo, Atomic8)
December 29, 2023 12:00 - 31 minutes - 29.3 MBMichael Miraflor and Alexa Lombardo join the MUSES Live panel to explore the future of Consumer marketing roles and activations. Topics range from the “death of the CMO” position to Range Rover's activation at Art Basel Miami Beach; and how technology and vision may help solve the Loneliness Epidemic and the decline of the “Third Place.” Listen now!
MUSES Live: The Commerce Opportunity for Robotics in the Art World (feat. Chloë Ryan, Acrylic Robotics)
December 28, 2023 12:00 - 19 minutes - 17.6 MBThe team from Acrylic Robotics is giving independent digital artists a new opportunity to sell on-demand artwork without ever picking up a paintbrush. Joining us for our three-day activation during Art Basel, CEO Chloë Ryan talks about the market opportunity and the solution that Acrylic can provide emerging artists; and how brands can partner with artists to reach new audiences. Listen now!
MUSES Live: The State of Commerce (feat. Sachin Pawa, Resale.com and David Hoffman, Next Big Shop)
December 27, 2023 12:00 - 25 minutes - 23.5 MBWhat happens when brands forecast poorly? They fail to compete in the marketplace, and they have to sell excess inventory at a loss. Taped live during Future Commerce’s MUSES activation during Art Basel, this panel comprises DTC competitive intelligence platform Next Big Shop’s co-founder David Hoffman and Resale.com’s co-founder Sachin Pawa. Together, they predict the challenges ahead for eCommerce in 2024. Listen now!
MUSES Live: The Art of Personalization and Marketing (feat. Ashley Baltz, Dotdigital)
December 26, 2023 12:00 - 19 minutes - 17.6 MBRecorded live at MUSES during Art Basel 2023, join Phillip and Brian and special guest Ashley Batlz as they discuss and recap BFCM 2023 and how the need for better data drives every new experience for the future of marketing. Thanks to our partners at Dotdigital for supporting MUSES. Listen now!
BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)
December 24, 2023 13:00 - 1 hour - 88.9 MBIt's a Christmas Eve miracle! We return with a FULL WRAP-UP of Walmart's first shoppable "RomCommerce" series, "Add to Heart"! Join Rhian, Jaci, and Phillip as we unwrap the greatest gift of all — a shoppable Christmas holiday rom-com! This episode is made possible by BundleIQ. Get your own private GPT, chat with websites and videos, and summarize Youtube channels with their exclusive Google Chrome extension today by signing up with our exclusive offer! Go to bundleiq.com/futurecommerce
Memory Morphing: How Media Reshapes Recall and Taints Nostalgia
December 22, 2023 12:00 - 1 hour - 68.6 MBDid you miss MUSES? Tune in for a mini recap at the beginning of the episode. Stick around as Phillip and Brian dive into the intriguing world of how digital media influences and sometimes distorts our memories and perceptions, particularly in the context of business and cultural trends. Ripples in a Stream {00:08:20} - “We had Chloe Ryan, who's the CEO of Acrylic Robots, sit on the panel, and her perspective is this is a new technology that allows for reproduction, not mass reproduction, ...
Taking High-Level to the Rooftops
December 15, 2023 12:00 - 52 minutes - 47.7 MBA lot of brands say they want to make their customers’ lives better with their products, but how do they go about actually achieving that? The storied brand, James Baroud, is creatively connecting with their audience and finding new ways to not only help them want to purchase their products but also to enjoy their products even more, and therefore enjoy life even more. It’s a big task, but Bobby Huang is all about it. Listen to this episode to hear from him on the heart behind that and what ...
Who Participates in the Multiplayer Future?
December 08, 2023 12:00 - 45 minutes - 41.2 MBPhillip sat down with Deana Burke for the 100th episode of the Boys Club pod. They talk the Multiplayer Brand and some of the Future Commerce thinking about what makes eCommerce special and how brand operators are trying to tune out the noise and think bigger than tactics. We're moving up out of strategy into vision and how company leaders are looking at new channels to grow digital outside of just websites. One of those channels, of course, is metaverse. Our Work Has Range {00:11:02} - “T...
"Add to Heart": Parts 1-6 of Walmart's New RomCommerce Series
December 05, 2023 05:00 - 1 hour - 61.8 MBThe holidays are a time for giving and receiving gifts and sharing in schlocky Hallmark-style TV movies. Walmart's 23-part series, "Add to Heart" capitalizes on this trend by turning RomCom into RomCommerce! ASSOCIATED LINKS: Sign up for BundleIQ to start your own private GPT and searchable data for your eCommerce business. Add to Heart on Youtube. The Walmart Corporate press release for Add to Heart RomCommerce Have you checked out our YouTube channel yet? Subscribe to Insiders and T...
*Teaser* Cuts vs. Minted, Pricing Conspiracy Theories
December 04, 2023 12:00 - 3 minutes - 2.95 MBTEASER for After Dark Episode 4. Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus: https://futurecommerce.com/plus
The Rise of Workflow Automation: The ServiceNow Agency Opportunity in the Enterprise
December 01, 2023 12:00 - 53 minutes - 49.3 MBThe shift towards low-code platforms like ServiceNow has changed the landscape for service agencies, requiring them to adapt their approach and focus on specific solutions. Phillip and Brian sit down with friend and mentor Jon Klonsky to discuss his new venture, which will specialize in implementing and rescuing failed implementations of the ServiceNow platform. “Measure twice, cut once, and test often” {00:12:55} “Only organic growth, as opposed to purchased growth, can be a better line t...
*TEASER* Goat Yoga, Telfar Sells Out (Literally), Cults
November 27, 2023 13:16 - 5 minutes - 4.64 MB**TEASER for After Dark Episode 3.** Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus: https://futurecommerce.com/plus
Boys Club v. Future Commerce
November 24, 2023 12:00 - 57 minutes - 52.7 MBPhillip and Brian sit down with Natasha and Deana, Co-Founders of Boys Club and mavens in the web3 and crypto world. They discuss what place legacy brands have in web3, what the challenges are for adoption, who’s helping, and who’s hurting. But what will it take to get there? A Well-Governed Potluck {00:20:20} - “A big part of the value set of web3 is this idea of shared and distributed ownership, and governance, but ownership being a big part of that. And I think if you're a global corpo...
*TEASER* C.A.R.O.L., Media Consumption Guilt, Tipping Robots
November 20, 2023 12:00 - 3 minutes - 3.21 MB**TEASER for After Dark Episode 2.** Get the full recording at https://futurecommerce.com/plus
The Power of Generosity in Commerce
November 17, 2023 12:00 - 47 minutes - 43 MBThe boys are back for a round of musings on the impact of Ozempic and Kim K’s marketing genius! And then, Brian sits for a live interview at Retail Summits with Mike Beckham, CEO and Co-Founder of Simple Modern, who shares how he has built a team that has been built on generosity and relationships and making a real difference in the world around us. The SKIMS {00:07:51} - “Manufacturing virality is not so difficult in 2023. SKIMS leaned into a really smart product launch that created a ha...
After Dark: LinkedIn Genealogies, The Toilet Bible, Costco Connection Magazine, and the “Golden Age of Discipline”
November 10, 2023 13:02 - 1 hour - 66.3 MBThis free preview of After Dark is brought to you by the paying members of Future Commerce+! Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plus
[DECODED] Additive to the Cart: CRO Decoded
November 07, 2023 12:00 - 47 minutes - 43.2 MBThis season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product. Our guest on our 5th episode of Decoded Season 2 is none other than Brian Schmitt. He is the Co-Founder at surefoot, which is a conversion rate optimization testing company. He has 20 y...
The Collapse of Convoy
November 03, 2023 11:00 - 1 hour - 61.7 MB"Everything's dopamine-centric" and today we explore how the industry of logistics and eCommerce are no different. PLUS: Kris Gösser join us to discuss the rise and fall of Convoy. Listen now! We Need More Daring {00:17:03} - “Everything's very dopamine-centric. And it is, it is preying on your like, "I'm going to gamble a little bit. I'm going to spend a little money and see if this is worth it." And sometimes the thing that is worth having spent the time is the dopamine and not the produ...
When Selling Out is Buying In
October 31, 2023 11:00 - 29 minutes - 26.7 MBThe world’s most recognizable brands employ artists and storytellers to preserve their legacy. Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Global Creative and Storytelling Director of Adidas and Orchid Bertelsen, the COO of Common Thread Collective and former Head of Innovation at Nestle Foods. Two experts who discuss the very real challeng...
“Decoding” the Gartner Magic Quadrant
October 27, 2023 11:00 - 1 hour - 65.6 MBWe love a good chart, and every year, Gartner provides us with one that gets a *lot* of buzz. In this episode, Aaron Sheehan joins Phillip to unpack and unlock the mysteries and myths of the Magic Quadrant and ways it can benefit those having a look and those who have been placed on it. Why is context so important in understanding this and other reports, and why doesn’t anyone talk about The Critical Capabilities report that comes out simultaneously? Listen now to this insightful discussion!...
Constraints and Limitations
October 20, 2023 11:00 - 42 minutes - 39.3 MBPhillip and Brian discuss current events and news in the eCommerce space, Phillip reveals how he likes long walks with ChatGPT, and what if Brian was right all along about AI Butlers? What limitations will be needed as products like Rewind become more adopted? What constraints to context will these types of technologies overcome? And how much should brands strive to meet the moment? Listen now for all of this and more! FaceTiming with ScarJo {00:11:42} - “We talked a lot about body data ...
Maximizing Competitive Intelligence
October 13, 2023 11:00 - 46 minutes - 42.1 MBThis week we dive into competitive intelligence: what are your rivals up to, and how does it affect you as a brand leader? Josh Wilson, CEO of Particl, reveals how observing competitors and smartly leveraging that data can distinguish you from the rest. PLUS: A brand review of Popsmith, and we rehash the concept of DISloyalty. Listen now! Biggest Month Ever {00:14:38} - “{Competitive intelligence} is harder and easier in multiple ways now. Your next competitor can come from anywhere. Where...
Commerce is Counterculture? The Rise of the Critic Class
October 08, 2023 11:00 - 42 minutes - 38.7 MBThis season on VISIONS will explore the content of VISIONS: Volume IV by Future Commerce. VISIONS is an audio-visual Annual Trends report that examines the changes in culture and commerce and their impacts on the technology industry that serves them. VISIONS: Volume IV took place over three months, from April to June 2023, bookended by two events. Today we go live to the first of those events at the Celeste Bartos Theater at the Museum of Modern Art in New York City, where we'll speak with ...
"I Do Not Consent to Your Livestream" - Rapid AI Adoption and Its Effects on Commerce
October 06, 2023 11:00 - 42 minutes - 38.5 MBWith AI-generated content becoming so prevalent, it’s sometimes harder to tell what is real and what is fake. How does this change the way people invest in search, and what kind of ramifications does it have on Google, for example? Also gadgets are cool, but the commerce implication is not just that you have to buy it, it's that they provide a new platform for customer shopping modality. Listen now for this and more future forecasting with Phillip and Brian. Fooled in the Present {00:06:22...
The Lover’s Drive
October 04, 2023 11:00 - 20 minutes - 18.4 MBThe Lover is brave enough to go against convention, driven by the need to connect with another. They are positive and courageous, bringing out the best in others and seeing love as a universal force. The Lover creates meaning, passion, and connection. Frownies has been building this way for over 130 years, and the Fifth-Generation Female Owner and Face of Frownies, Helen Morrison, gifted us with some incredible insight into what it looks like to be a Lover in the world of commerce. Real C...
[DECODED] Great Products Begin with Customer Service: Redefining CX Across Industries
October 03, 2023 11:00 - 51 minutes - 47.2 MBThis season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product. Ever wondered how customer service evolved from merely addressing post-purchase issues to shaping the broader, more influential customer experience? How has this shift transformed our i...
"An Editor-in-Chief" for Commerce"
September 29, 2023 11:00 - 45 minutes - 41.4 MBWhat happens when your personal fulfillment is overshadowed by tech advancements and rapid business growth? Thomas McCutchen shares his journey of finding purpose in the realm of commerce as an elder millennial while pushing strategy and vision forward for clients in DTC and eCom. From the early days of bootstrapping his passion project to the organic yet intentional growth that led to an Inc 5000 designation, Thomas's story is a testament to the power of authenticity, resilience, and the hu...
Frequent Flier Free-Agency
September 22, 2023 11:00 - 47 minutes - 43.9 MBPhillip and Brian look at loyalty programs including Delta’s, which may turn Brian into a United or an Alaska guy, recap some compelling highlights from the All-In Summit that Phillip went to, and remind us why commerce really matters and can bring about powerful change as we work to shape it. “A Giant Pain Fest” {00:09:02} - “Loyalty is a form of arbitrage. Customers have always figured out how to game rewards programs, but loyalty programs in particular are a short-term play.” - Phillip...
The Daring Creator
September 20, 2023 11:00 - 19 minutes - 17.5 MBThe Creator naturally tears down and rebuilds, moving toward positive change. A tenacious visionary and a dreamer who pursues their goals with unwavering dedication, confidence, and willingness to take risks. The Creator has a strong sense of vision, sometimes restructuring traditional forms. When it comes to brands that exhibit this archetype, Só Dança is an easy choice. Helena Hines, Chief Operating Officer at Só Dança, shares what it's like to be a Creator in a space that's needed some ...