The Seller's Edge

Follow The Data RETURNS: Where We Are & Where We're Going

Follow The Data is BACK! This is the introductory episode to kick things off, but expect Amazon seller strategy to start THIS WEEK. We'll be diving deep into Amazon Covid-Q4 seller strategy, talking through how we can best prepare for the road ahead in this crazy time to be in eCommerce. This is just the beginning. PS, We're distributing our Amazon Seller podcast across all platforms now! If you'd like to watch each episode, check out our Facebook & YouTube channels!

The Power of The Process with Trent Dyrsmid

Learn how Trent used standard operating procedures (SOP's) to enable an army of VA's to run his Amazon business. 

Launch 2.0: The Latest Amazon Ranking Solution

Learn how we cracked the Amazon ranking code and starting launching more products on page one!

The Future of Amazon in 2020: A Panel of Experts Share Their Predictions

In this episode, we sit down with Casey Gauss and a full panel of Amazon sellers to hear what they think is in store in 2020. Learn what it will take to succeed as an Amazon seller in the new year. 

Fighting Amazon Ranking Fluctuations + A Simple Sales Booster

From Employee to Entrepreneur: How David Zaleski Built A Multi-Million Dollar Amazon Business

This episode is an excerpt from our Amazon Crash Course. Take the free course at viral-launch.com/sellonamazon

How Networking Can Power Your Business with Dan and Athena from Seller Events

New Free Course: Amazon PPC with Liran Hirschkorn

We teamed up with 7-figure seller, Liran Hirschkorn, to teach you how to run profitable PPC. Follow this step-by-step process to make sponsored ads work for you, receive bigger payouts, and get one step closer to freedom.  https://vlaun.ch/ppccoursepod

The Secret Weapon of Successful Amazon Sellers

$60m Amazon Business in Two Years with Guest David Arnett

The Best Amazon Review Strategies Right Now

Black Hat and White Hat Ranking Strategies Right Now

Selling on Walmart; Multi-Channel Fulfillment; With Co-Founder of Deliverr

Missing Data: Best Way to Predict the Future of Your Product/Keywords

Amazon Advertising Campaign Structure & Strategy

Change Your Mindset and Process Around Amazon PPC

Top Trending Keywords; Products Customers Bought Instead of Yours; And More

Amazon Predictions 2019 - Looking Back and Looking Ahead

Best Strategy to Build Your Brand off Amazon + The Future of Ranking w/ Will Mitchell

Running A Successful Amazon Business with a 9-to-5 w/ Taz Ahsan

6000% increase in sales?? Are you ready for Prime Day?

Prime Day is like Christmas in July on Amazon; the annual shopping holiday exclusive to Prime subscribers. For sellers that means more sales and more profits…IF you’ve taken the time to make sure you are properly prepared. On this episode of Follow The Data, Casey walks you through 4 Steps to make sure you are ready. Missing this episode could mean missing out on the strategy to fully maximize your profits! To take advantage of Prime Day, check out our Pro Seller’s Prep Kit: https://vlaun.ch...

Tariffs, Sourcing Outside China, and more with Nate Resnick

On this episode of Follow The Data, Casey sits down with Nate Resnick of Sourcify.  Nate shares his journey from successful Amazon seller to founding and growing Sourcify, a company that connects entrepreneurs to pre-vetted manufacturers over seas.  If you think you know everything you need to know about sourcing products, think again.  Nate shares on tariffs, sourcing outside of China, how to check quality and so much more. 

[Tom Wang] From Failed Products to Million Dollar Seller

Million Dollar Amazon Seller, Tom Wang shares his journey from one, two, three failed products to million dollar seller.  He shares his strategies on how to get started, when to quit your job, how to scale, how to rank and more.  Don’t miss this episode, filled with inspiration, strategies and powerful insights.  If you’re ready to get started on Amazon, download our free guide, “3 Steps to Finding Your Next Great Product.” https://discover.viral-launch.com/

Amazon Advertising Getting More Expensive??

Are you spending more on Amazon and getting less ROAS?  Or are you yet to crack the code on how to use Amazon Advertising to grow your business?  Well, tune in to this episode of Follow The Data as Casey breaks it down. 

Branding, Hacks, and Scaling with $100m Amazon Sellers

If you don’t know Jamie Davidson and Brad Yang, allow us to introduce you.  Jamie and Brad are two of the co-founders of AMZ Insiders.  On today’s episode, they share their journey to $100 Million in sales on Amazon.  From how they started, hacks they discovered, their branding success and more, the two take us through it all, with valuable insights that you can glean and apply in your Amazon business. Join us as they share their story.

How to Improve Your Amazon Review Rates with Feedback Whiz

Is email dead? Or, can you still successfully drive Amazon reviews using email?  Absolutely!  Today Henson Wu and Aron Lees of Feedback Whiz share THE best practices, tips and strategies that will help you maximize your Amazon review rates. As we know, reviews matter, so don’t miss this one.

Building Your Dream Team, with Nathan Hirsch

In today’s episode, Casey Gauss and Nathan Hirsch of Freeeup.com talk about what it takes to scale your business the right way, with the right people. If you are on the precipice of taking your Amazon business to the next level, it’s important to get out of the day-to-day grind so you can focus on the larger strategy.  But, how do you find the right people? When is the right time to hire your first (or next) team member? What are the 3 types of people that you can hire? How much can I afford...

The 6 Most Common Amazon Keyword Mistakes

There are 6 common mistakes that we consistently see sellers make when choosing their keywords. Identifying these potential issues in your keyword strategy can help you make better decisions that will improve your keyword ranking and ultimately increase your sales. Listen as Casey breaks it all down. 

Selling Your Amazon Business: Know Your Options with 2 Special Guests

When setting your Amazon business up to sell, what do you do? What shouldn't you do? What should you expect in finding a buyer?  What is the acquisition process like?  Today, Josh and Ken of Thras.io join Casey to answer all of your questions!    

New Features Already? Customer Demographics & More in Brand Analytics

Ever wondered what your Amazon customer's demographics look like?  What age group is buying the most? Is it mostly females like you think it is? What is the average household income across your customers?Amazon released two new features in Brand Analytics including showing your customer demographic info. Very interesting stuff, but how actionable is it? Find out more here. If you want to learn more about all the power of Brand Analytics, we break it all down here --> http://bit.ly/podcast_BA

Encouragement on your journey to success on Amazon

In today’s episode, Casey Gauss has an apology for you…and some inspiration to get you to the next level of success in your Amazon business.  You will definitely be encouraged to continue on your journey and feel assured of the possibilities that are still available for sellers just like you. Tune in for a great dose of motivation to push you through the next phase of your business. Bonus:  Casey mentions Viral Launch’s Products Not To Sell list.  If you’d like access to this list that we ...

Major New Discovery: The Mind Blowing Insights Hidden In Brand Analytics

You may think you know the answers to these questions… Where do I need to rank for my keywords to drive significant sales? Can I claim market share without ranking organically for my main keywords? How important is review rating for a product like mine? But you’ll be surprised to learn the real answers. We have those real answers. Just for you. And this is huge… If you’re a brand-registered Amazon seller, you should now have access to Brand Analytics in Seller Central. There are incr...

HACK: How to Find Products No One Else Is Selling

In today’s episode, Casey Gauss talks us through how to use a super simple strategy to find products and markets that are underserved and waiting to be tapped into. You might just be 3 simple steps away from finding your next golden opportunity! Casey also introduces Viral Launch’s New Search Volume Algorithm. Back in December, Amazon pushed a code change upgrading the technology behind some of their internal APIs. One of those APIs had been feeding a few software providers (including Vira...

Giveaways Are NOT Dead: Sales History, The Honeymoon Period, and More

Giveaways are somewhat of a controversial topic in the Amazon seller community; every few months, sellers wonder if they even work anymore.  At VL, we run hundreds of giveaways per day, and the data says that they are absolutely still effective. You just have to approach them differently in 2019. Casey discusses creating foundational sales, conducting keyword research, and understanding your market before launching a giveaway - this will help skyrocket your product to success even after the ...

Competitor Monitoring: Market Dynamics, PPC, and Pricing

Casey walks through all the reasons to monitor your competitors using our newest tool, Competitor Intelligence. Notifications allow you to gain overall knowledge about your space, take your Amazon PPC more seriously, and make informed choices about new market expansion. Want to try out notifications for yourself? Learn more about Competitor Monitoring by watching this video: http://bit.ly/2TzLtz0.

PPC Campaign Structure: Pushing Units and Making Bank

In today’s episode, Casey Gauss and Viral Launch PPC aficionado Brock Brothers discuss how to set up and manage efficient PPC campaigns. From budget allocation to breakout campaigns, Casey and Brock share best practices for driving sales and ranking for both new and old products on Amazon.       Have a question about how our team can manage your PPC campaigns? Email [email protected] with your name, phone number, and at least 1 ASIN, subject line: “FTD”.  A qualifying note - this ...

Advanced Amazon Keyword Optimization: Science Over Art

Keyword research is the foundation of any successful Amazon strategy;  it is definitely a science, not an art. This week, Casey walks you through advanced tactics and thought processes to achieve a well-optimized listing. Whether you use VL tools or not, we encourage you to take your time on this step; you will see the return in your PPC campaigns and organic sales later. Advanced Keyword Research Video: http://bit.ly/2BJ0rIW Email [email protected] with any questions!

12 Common Amazon Seller Misconceptions: PPC, Passive Income, and More

It’s too late to get into the Amazon ecosystem.  Or is it? If you’re an FBA seller, you’re probably in a few Facebook groups; you know there’s a lot of conflicting advice, opinions, and tactics out there.  With our experience running over 44,000 launches and working with over 9,000 brands, we’ve gathered real data around what’s working and what’s not.  Join Casey Gauss as he debunks 12 common seller misconceptions, including keyword ranking, going out of stock, competitors, PPC automation,...

Why Ad Position Makes or Breaks Your PPC Campaign

For veteran PPC enthusiasts, it is well known that Google and Bing offer reporting on where your ad is delivering.  On the other hand, Amazon Advertising does not give sellers insight into their sponsored ad placement.  This metric, however, is an extremely important indicator of PPC campaign success and should be more heavily emphasized in paid strategies. This week, Casey Gauss is joined by Brock Brothers, Viral Launch R&D Specialist.  They discuss ad position in Amazon Advertising, espe...

Competitor Intelligence: Reverse Engineer Your Competitors’ Success

New tool alert!! Competitor Intelligence is an advanced Amazon reverse ASIN lookup tool that gives you unparalleled insight into exactly how your competitors are performing. Enter a product ASIN to quickly get a massive list of their top-performing and underutilized keywords, alongside the ability to analyze and track indexation, keyword rank, sponsored ad rank, sales, price, reviews, search volumes, notification options and more. Join Casey as he talks about this game changing new tool an...

Amazon’s Most Efficient Traffic Source: Product Targeting Ads

In today’s episode, Casey Gauss is joined by Viral Launch R&D specialist, Jordan Dekker, to discuss the new product targeting capabilities for Amazon PPC.  They talk through different strategies for product targeting on Amazon, including category targeting, complementary product targeting, and competitor product targeting, and how you should be using them for your business.    Read our blog post: http://bit.ly/2HCp3rQ Try Listing Analyzer for FREE: http://bit.ly/2HteMhS

Our Biggest Hack Yet: Significantly Boost PPC Efficiency

This week, Casey Gauss and R&D specialist, Andrew Field, dive into some updates for Amazon dynamic bidding & bid adjustments.  They also discuss a new Amazon PPC hack, discovered by Viral Launch’s R&D team.  You won't want to miss this! Join our Facebook Group, Data Hunters, to be the FIRST to hear about discoveries like these: https://www.facebook.com/groups/DataHunters/ Check out our in-depth blog post: http://bit.ly/2RtHoMt

Part 2 | The Future of Amazon 2019: 22 Sellers & Thought Leaders Share Their Predictions

The Amazon space is changing quickly, and we at Viral Launch want to help you stay ahead of the competition.  So what happens next?  What can we expect in 2019?  We can’t tell the future (unfortunately), but we can use data to make informed forecasts.  In this special two-part series, Casey shared his thoughts on the future of Amazon and invited 21 experts in the Amazon space (including 6,7, and 8 figure sellers) to share their predictions for 2019. Who you’ll hear in Part 2: Ryan Moran, T...

Part 1 | The Future of Amazon 2019: 22 Sellers & Thought Leaders Share Their Predictions

The Amazon space is changing quickly, and we at Viral Launch want to help you stay ahead of the competition.  So what happens next?  What can we expect in 2019?  We can’t tell the future (unfortunately), but we can use data to make informed forecasts.  In this special two-part series, Casey shared his thoughts on the future of Amazon and invited 21 experts in the Amazon space (including 6,7, and 8 figure sellers) to share their predictions for 2019.   Who you’ll hear in Part 1: Adi Singh...

The Surprising Data Point that Influences Search Volume

There has been a lot going on with Amazon lately, so join us for a recap of the latest news.  Casey discusses Amazon fee changes, Amazon search volume updates, and sponsored ad placement.  You won’t believe the data point that influences search volume change!      FBA Fee Updates Blog Post: http://bit.ly/AZchanges2019 Amazon API Blog Post: http://bit.ly/future-of-search-volume Sponsored Ad Placement Webinar: http://bit.ly/keyword-tracker  Sponsored Ad Placement Blog Post: http://bit....

Amazon Product Research in 2019 - The Game Has Changed

The Amazon game has changed and will continue to change in the new year. The standard on Amazon has increased significantly, so how are you staying competitive? In this episode, Casey Gauss discusses emerging tactics for success in 2019. Product research, review generation, and micro-niches, oh my!

The Future of Search Volume: Amazon’s Search Volume and Relevance Change

As you may have heard, there was a recent Amazon API change which removed software providers' access to real Amazon search volume data. In this episode, Casey discusses how this impacts you as a seller, how this change impacts Viral Launch's tools, and the future of Amazon search volume.  It helps to see the visuals, so check out the link to our blog post below. http://bit.ly/future-of-search-volume

Casey Gauss: Using Innovation To Build & Scale Your Business

Challenging the status quo through disruptive ideas...Innovation is what drives us, as a company and as individuals here at Viral Launch. We wouldn’t be where we are today without it, AND we wouldn’t be able to keep on moving forward without innovation as the wind in our sail. Innovation is what keeps companies like Apple at the forefront of their craft, and so we strive to keep it at the forefront of our business. Today, we’re talking through how you can do the same.

Amazon Sales Tax: Everything You NEED To Know | Avalara

Amazon Sales Tax has always created a HUGE debate among Amazon Sellers. Who's responsible for collecting? Where should you collect? What's happening now? What's happening in the future? This is one HUGE aspect of your business that you need to get right. Today, we're bringing Scott Peterson onto the show. Scott has an incredibly impressive involvement with Sales Tax, and is also a part of Avalara. He's here to break down what Sellers need to know now, and what Sellers need to know for the ...

Amazon Seller Questions: Seller Mistakes, Finding Great Products, Split Testing & More

I’m bringing in two Viral Launch employees who interact with Sellers every single day. We’re breaking down the main topics here - ones that Sellers ask us about ALL the time. There’s honestly a LOT of good info here, and we cover it all quickly, so get ready to zone in. ALSO, just wanted to make sure you’re aware, I do a two live Q&A sessions each week on our social channels. One is through the Data Hunters, our Facebook Group, which is at 10am EST, and the other is just through our normal Y...