S2 E1: Your Firm's VISION

The first three modules of the Five Star Bootcamp address three core building blocks for your firm's success - your firm's VISION, VALUES, and MISSION.

This episode covers your firm's VISION.

Your Vision is guidance for you, the owner. What are you building towards? This will guide your behavior as you build your practice, even if it's just a practice inside a larger firm. 

This may seem very obvious and fluffy, but we're here to set out where you, as the leader of your practice, are going.

That practice may be one person, it may be 100. But we need to get down in writing what your ideal, successful firm should look like. 

We want to detail what your firm's mountaintop is, but not why are you're trying to get there. You'll have whatever exterior goals you want (work less, more money, etc), but you as the owner wouldn't share that with the employees because it doesn't serve the firm. You wouldn't tell a prospective employee that the firm exists so I can work less.

As the leader of your practice, your job is to align the resources available to get to that mountaintop. This is what you're building towards, and why you're making the particular choices you make.

Exercise:

What does your ideal firm look like, in your words?
1. How many employees?
2. Expert or volume practice?
3. Expert status?
4. What is your goal for the practice (even if you're inside a larger practice?)
5. Whom do you serve, and how do you serve them?
6. What don't you do?

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