Filmmakers In Advertising

#025 Seeking Originality & The Human Element with Chief Creative Officer Colin Jeffery

Colin Jeffery is the Chief Creative Officer at Doner / Co-Founder & Chief Creative Officer at Wolfgang / Advisory Board Member / Ad Age 2023 Agency A-List / Adweek Creative 100 Colin was instrumental in helping Kia Motors become one of the fastest-growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Colin created the wildly popular Kia Hamsters which helped catapult the brand into pop culture. The long-standing campaign includes one of the most v...

024 Launching Blockbuster Games with Philip Khosid & Stanton Hill of Battery

The agency team responsible for the blockbuster launch of the Suicide Squad: Kill the Justice League spot featuring celebrity talent Will Arnett and Ron Funches for Warner Bros games. Phil Khosid Co-Founder and Chief Creative Officer Stanton Hill Head of Production Battery - 3X Ad Age Creative Agency of the Year Advertising as sought after as Entertainment.  This episode is packed with wisdom from Phil and Stan’s combined experience.  Some of our favorite highlights from this episode: ...

#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham

Today we chat with Megan Cunningham, founder of Magnet Media.  In this episode, Megan discusses: Apple as Magnet Media’s first client Leveraging knowledge in the tech space to start a company The biggest mistake filmmakers make when approaching brands and how to pivot your approach Magnet Media’s “think, make, reach” brand storytelling strategy  Her early career and how her passion for storytelling developed The State of the Story trend reports and summits The magic of AI Megan Cunn...

2024 Welcome Back! (with Codey)

We are so back! Listen to a quick overview of what we’ve been up to and what’s coming.  If you want a shoutout in a future episode please leave us a written review on Apple podcasts.  Brought to you by CRY www.filmcry.com  If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

What Are You Capable Of? Lessons in Leadership with Levi Sanford of Ice Barrel

Today we’re talking to Levi Sanford, Senior Marketing Manager at Ice Barrel.  If you’re a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals.  Levi is one of the most genuinely authentic guests we've spoken to thus far.  His leadership style,  and commitment to his team and helping others, make this conversati...

#022 What Are You Capable Of? Lessons in Leadership with Levi Sanford of Ice Barrel

Today we’re talking to Levi Sanford, Senior Marketing Manager at Ice Barrel.  If you’re a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals.  Levi is one of the most genuinely authentic guests we've spoken to thus far.  His leadership style,  and commitment to his team and helping others, make this conversati...

#021 Directing Through Loss & Grief with Justin Rossbacher | CRY

On today’s episode of Filmmakers In Advertising, Director Mwita Chacha interviews Director Justin Rossbacher on Directing through Loss & Grief. I (Codey) initially wanted to share how we adjusted to such a shocking situation as a company, but, ultimately, we realized it was important that Justin simply share his experience of how he had to direct one of the biggest commercial campaigns of his career, at the time, while receiving the news that his brother was dying.  We talk about:  Mortal...

#020 With Our Powers Combined! - Learning from Michael Bennett and Josh Shadid of LORD DANGER

Today we’re talking to Michael Ryan Bennett and Josh Shadid of LORD DANGER! Lord Danger is a creative production studio based in Los Angeles that specializes in bold and innovative commercials, branded content, and music videos. From their commercials for Old Spice, Tostitos, and Mint, to their music videos for Lil Nas X, Doja Cat, and Run The Jewels, LORD DANGER is making some really cool work.  However, while getting to know the guys, we learned that one of the reasons they have such hig...

#019 How, When, & Why To Use PR to Grow Your Brand with Matt Van Hoven of RAVEN PR

Today we’re diving into the world of PR, specifically around the advertising industry, and to guide us is today’s guest: Matt Van Hoven of Raven PR.  Matt is the Co-founder of Raven Public Relations and a former journalist who helps ad agencies, media companies, and publishers find their voice in the market and make it heard. Matt has a ton of industry experience and knowledge, and today he talks to us about:  Raven PR and what it is that they do WHY PR companies support ad agencies and ...

#018 How to Get Paid For Creating Spec Commercials with Dan Sorgen | X4Y

Hey everyone, today we’re talking with Dan Sorgen from X4Y You really should listen to this one because Dan and his collaborators at X4Y have created a way for filmmakers to get discovered by brands and monetize your existing footage and creative, as well as giving Brands access to you and your ready-to-brand stories.  We discuss how you can make money creating spec commercials, whether that’s creating a new spec from your old footage, or creating new specs from scratch with the intention ...

#017 How To Get Clients Without Reps with Taylor Lewis | Atomic City

Learn the sales and marketing tools that The Lewis Brothers used to grow their filmmaking business, Atomic City, and land six-figure gigs with Amazon. Taylor covers how he and his two brothers (aka The Lewis Brothers) went from lighting each other on fire and filming it when they were young into a full-blown production company 20 years later, working with brands such as Amazon, Microsoft, and DJI.  He shares how networking has been one of the biggest contributors to landing new clients and...

#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen

Holiday Ride is Chevrolet’s new ad about a father, his daughter, and his late wife’s classic 1966 Impala. It’s sad, inspiring, and it tugs right at the heartstrings. Based on a true story, GM ad-maker Commonwealth/McCann worked with Academy Award winners Tom Hooper, Claudio Miranda, and Rachel Portman “to tell the story of love, redemption, and restoration.” The McCann Creative Director of Holiday Ride is Nick Allen, who was kind enough to join us to talk about his methodology, his process...

#015 Why Collaborating With Clients Outweighs Impressing Clients

...with Codey Wilson I’m gonna share how I almost botched a huge campaign for filmCRY, what we learned from it, and what we’ve implemented since to make sure it didn’t happen again.  The role, I’ll be discussing has a few different names depending on where you work or the size of your production company or agency you’re working with, but the most familiar one we’ll use for this discussion is - THE AGENCY PRODUCER. Reference Links https://theindustryclub.co.uk/agency-producer-and-productio...

#014 How to Write Copy That Sells with Kelsey Formost

Your copy - the words you use to communicate with your ideal customers - is what makes people decide if they like you and trust you enough to buy from you. Today’s guest, Kelsey Formost, specializes in teaching NON-writers (like us) how to write copy that quickly connects to our ideal customers, and converts them into paying clients (and maybe even fans). This is a high-value episode. There are literal steps that Kelsey shares that you can apply to your own business and website copy.  So ...

#013 Making Content (Not Ads) for Steph Curry and Infiniti with Creative Director Jackson Adams (Portal A)

Today we have on Jackson Adams, a director & writer based in Los Angeles.  Originally from Western Massachusetts, Jackson graduated from Emerson College in 2010. He’s worked extensively in original and commercial content online, which has been viewed more than a billion times. He also directed the most “disliked” YouTube video of all time! Jackson is the Associate Creative Director at Portal A. This episode is one of those ‘hang out ’ types where we get to know Jackson and learn a little ...

#012 How To Success! (And You Can Too) with Sundance, SXSW, Tribeca Triple Threat Natalie Metzger

Today is very exciting because we got to talk to Natalie Metzger and I’m so happy that she was willing to talk to us because I don’t think it’s going to be easy to get her on the phone in the near future.  Natalie and her friends are living the filmmaker's dream and if you want to know how you could replicate that for yourself you should listen to what she has to say.  Her films have premiered at top festivals around the world including Sundance, Cannes, Berlin, SXSW, Tribeca, and Locarno....

#011 How To Become An AdAge Top 10 Agency - with Humanaut (You may be surprised)

If you pay attention to the advertising or commercial production world, you’d have noticed over the last few years that a small agency from Chattanooga, Tennessee, has quietly been climbing the ranks of AdAge’s annual agency A-list awards.  That agency, or brand production studio, is Humanaut. You’re about to hear from a few of the awesome personalities that make them so good at what they do,  because today, we’re talking to Tommy Wilson and Dan Jacobs, as they share some of the secret sau...

#010 Creating the future in Unreal Engine - with Matt Workman

Matt is the creator of CineTracer, a Cinematography Simulator that enables filmmakers to visualize films, tv shows, and commercials in 3D in the app before shooting in real life. He also runs Cinematography database - which, to best understand what he does there, you should just visit his YouTube channel, where he showcases what he’s working on. Also, recently he started a new channel called project MetaHuman 1, and has been concentrating lately on motion capture. Basically, he does a lot, ...

#010 How to create the future in Unreal Engine - with Matt Workman

Matt is the creator of CineTracer, a Cinematography Simulator that enables filmmakers to visualize films, tv shows, and commercials in 3D in the app before shooting in real life. He also runs Cinematography database - which, to best understand what he does there, you should just visit his YouTube channel, where he showcases what he’s working on. Also, recently he started a new channel called project MetaHuman 1, and has been concentrating lately on motion capture. Basically, he does a lot, ...

#009 How to Focus and Position your Brand - with Electric Creative

We are trying something new, where we invite others in our industry to take over the podcast for an episode and share some helpful tips and information, what is and what isn’t working for them right now, or anything else they may find useful.  Marybeth and Chris recently linked up to start their new company - Electric Creative, and on this episode, they discuss building a foundation for content creators who specialize in creating video content. This should be helpful to those of you who ar...

#008 How To Balance Your Commercial & Filmmaking Careers with Noam Kroll

Brought to you by CRY www.filmcry.com  (The nicest filmmaker you may ever meet) - Noam Kroll is a champion for filmmakers and up-and-comers who seek knowledge. I’ve been listening to his podcast SHOW DON’T TELL for years, I think it’s one of the best filmmaking podcasts out there, and I was thrilled when he agreed to join us and talk to us about his experiences with filmmaking and advertising.  If you want to hear about (1) how to balance your filmmaking career with your commercial product...

#007 Inside Casting - Getting to Know Casting Director Erica Arvold

Today we’re talking to Casting Director, Erica Arvold.  This episode is packed with knowledge. Erica shares a lot about her experiences and perspectives, her education programs, and memberships, among many other things. Erica has spent the past 30 years as a casting director, producer, writer, and has contributed to the making of over 140 films, 85 television shows, and a lot of commercials. She’s also kind and generous and she does a lot for the acting and filmmaking community.  If you wa...

Ep #007 Inside Casting - Getting to Know Casting Director Erica Arvold

Today we’re talking to Casting Director, Erica Arvold.  This episode is packed with knowledge. Erica shares a lot about her experiences and perspectives, her education programs, and memberships, among many other things. Erica has spent the past 30 years as a casting director, producer, writer, and has contributed to the making of over 140 films, 85 television shows, and a lot of commercials. She’s also kind and generous and she does a lot for the acting and filmmaking community.  If you wa...

#006 - Divorcing LA & The Ghosts of Broken Dreams with Actor / Writer David Hoffman Part 2

This is Part Two of two episodes with David Hoffman. Where our last episode was more technical, David sharing about how he booked his role in the massive Liberty Mutual campaign, this one is more emotionally intelligent.  It could be argued that it’s actually more valuable to understand the mindset of someone who’s achieved something that you may want, and David opens up and shares insightful and authentic truths with us here in Part 2. David articulates and says some things that a lot of u...

#005 Becoming An Icon with Actor / Writer David Hoffman Part 1

PART 1 - BECOMING AN ICON David Hoffman is an actor, writer, and all-around creative.  This is Part One of two episodes where we talk to David about his experiences and life as an actor, artist, and creative. In this episode, we focus on what led to him becoming the face of the Liberty Mutual commercial campaign (alongside an emu), as well as auditioning for There’s …Johnny on Hulu, and his web series, ‘George Washington Is Here To Help.’ Relevant Links David’s website https://www.thedav...

#004 Remote Editing with Director Justin Rossbacher

A quick tutorial on current remote directing and editing methods with Cry director Justin Rossbacher Creativity as Discovery > Dynamic Editing > Remote Editing.  https://rogueamoeba.com/loopback/ https://streamyard.com/ https://www.evercast.us/ Brought to you by CRY www.filmcry.com  www.filmmakersinadvertising.com Instagram - @FilmmakersInAdvertising Facebook - @FilmmakersInAdvertising If you want a shoutout in a future episode please leave us a written review on Apple podcasts. ...

#003: The Road (less traveled) to Becoming a DP with Sean Patrick Kirby

Sean Patrick Kirby is a Director of Photography.  We talk to Sean about becoming a DP, being based in Birmingham, Alabama, and working all over the country. From living in a van to shooting national commercials. Working up from PA to Grip and Electric, to DP. The LA vs. not LA conversation is more complicated than it used to be. Networking and picking the right projects. Transitioning from music to filmmaking.  Taking the LSAT hungover. Ivan Drago. Shakespeare created during plagues. And a...

#002: Producing Adidas Originals with Agency Producer Leigha Monier-Williams

Hey, everyone! Today we’re talking to Leigha Monier-Williams. Leigha’s worked with some huge brands, such as Target, United Airlines, Snapchat, and Uber, as well as working with directors Roman Coppola and Lauren Greenfield. Some of her latest notable work is with Jonah Hill on the Adidas Originals account.  Some things you’ll hear about in this episode are: How production companies and directors are selected for projects, How she became a producer, How to set boundaries at your company, an...

#001: Strategize less but be ready to explain everything, with Director Greyson A. Welch

Directing an agency spot for the Cleveland Cavaliers. Working as a Filmmaker in New Orleans, Louisiana. Communicating with ad agencies on projects. Understanding client and campaign objectives. Moving Home to Direct. How Greyson got his first job as a colorist. How Codey almost got fired from that same job, also his first job, several times. Transitioning from colorist to Director. Video game commercials. Greyson’s favorite commercials. Understanding client and campaign objectives. Directing...

Introducing Filmmakers In Advertising

Welcome! You new here? Us too! Together we're going to demystify the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. Intro mixed by Michael Hartman Apple – “1984” (1984)  Tide's "It's a Tide Ad" (2018)  Reebok: “Terry Tate, Office Linebacker” (2003)  Coca-Cola – “Meet Joe Greene” (1979)  Old Spice – “The Man Your Man Could Smell Like” (2010)  Amazon's "Alexa Loses Her Voice" (2018)  Dos Equ...

Test Export - NOT EPISODE

Codey & Justin Zoom Video Call Test Export 1