#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham

Today we chat with Megan Cunningham, founder of Magnet Media. 

In this episode, Megan discusses:

Apple as Magnet Media’s first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media’s “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AI

Megan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.

Megan’s LinkedIn: https://www.linkedin.com/in/megancunningham/

Megan on Intro: https://intro.co/MeganCunningham


‘Things We Noticed’

Lindex "Underwear for Life"
https://smuggler.xyz/work/commercials/lindex-underwear-for-life/

Helldivers2

https://twitter.com/helldivers2

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Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - [email protected]