Outbound Sales Playbook

54 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 2 ratings

Your weekly update on what is and isn't working in the world of outbound sales. Join host Jeff Swan as he provides insight and feedback on what sales reps, BDRs/SDRs, and pipeline-driving founders do to generate pipeline on a day-to-day basis. Learn cold calling tips, how to build & optimize your sequences, rock your personal brand on LinkedIn + other social platforms, and what it's really like to use sales tech, like power dialers, sales engagement software, and more.

Marketing Business Education How To account-based b2b business development cold calling prospecting sales sales engagement
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Episodes

FTF Fridays 3: Think Like Your Prospect

January 29, 2021 12:30 - 19 minutes - 17.4 MB

When you're hyper-focused on hitting your number, it's easy to forget that the person on the other end of your cold call, email, or social message is a real person. So we plan our outreach looking inward and create messaging that's all about us. But this approach is no longer working. Join Jeff & Tom as they show you how to think like a prospect and adjust your outreach to meet THEIR needs and help THEM reach their goals.

FTF Fridays 2: Your Metrics are so Vain

January 22, 2021 12:30 - 19 minutes - 17.4 MB

As part of a B2B revenue team, metrics are core to your survival. But not all metrics are created equal. The "right" metrics can help you make great decisions that can make a huge, positive impact on your business. Focusing on the "wrong" ones, however, can steal your focus at best or cost you revenue at worst. Join Jeff & Tom to learn how to use metrics to your advantage and STOP wasting time on those that don't matter.

FTF Fridays 1: Winning the War for Attention

January 15, 2021 12:30 - 19 minutes - 18.2 MB

Earning your prospect's attention is getting harder and harder in an increasingly crowded marketplace. Join Jeff & Tom in the inaugural episode of FTF Fridays as they outline proven tactics for standing out among the crowd and filling your funnel through creativity, personalization, and putting in the hard work.

FTF Fridays 0: IT'S TIME...to Start the Show

January 08, 2021 12:30 - 19 minutes - 17.4 MB

Kicking off the brand spanking new podcast for SDRs, Sales Reps, and anyone else who sells to put food on the table is a little intro as to the "WHY" behind this exciting show. Every week, Jeff Swan & Tom Slocum give their time to help outbound sales rockstars level up their game as co-heads of RevGenius' RevLeague. Here's their way to keep the learning going even when you can't join the competitions, Roundtables, or group discussions on Slack.