Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
78 episodes - English - Latest episode: 6 months ago - ★★★★★ - 9 ratingsJoin indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eCommerce operator, an Etsy queen or some magical combination, this show is for you.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Season 2 Trailer - A Feel Good Holiday Season
October 07, 2021 10:00 - 5 minutes - 3.56 MBWe're baaaaaccccckkk! (almost) This season of Retail For The Rest Of Us is dedicated to supporting you throughout the holiday season. We kick off October 10th, and trust us, you will not want to miss this. Join our newsletter Follow on IG ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for o...
Summer Mini-Series: Your Sales + The Full Moon
August 23, 2021 13:00 - 26 minutes - 18 MBHiii! Welcome to our summer mini-series helping you stretch, warm up and prepare for another busy fall and holiday season. Today, we talk about growing your sales and the full moon. >>> Join The Feel Good Foundations waitlist for early access and $250 off here <<< Mentioned in this episode: How To Make Sales Without Feeling Gross If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter. ✨ Thanks for listening to the Retail for the Rest of Us archive! Th...
Summer Mini-Series: Your Content + The Waxing Moon
August 15, 2021 14:00 - 22 minutes - 15.3 MBHiii! Welcome to our summer mini-series helping you stretch, warm up and prepare for another busy fall and holiday season. Today, we talk about simplifying your content and the waxing moon. >>> Join The Feel Good Foundations waitlist for early access and $250 off here <<< Mentioned in this episode: 7 Ways To Market A Single Product If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter. ✨ Thanks for listening to the Retail for the Rest of Us archive! ...
Summer Mini-Series: Your Brand + The New Moon
August 08, 2021 04:00 - 26 minutes - 18.3 MBHiii! Welcome to our summer mini-series helping you stretch, warm up and prepare for another busy fall and holiday season. Today, we talk about reconnecting with your brand and the new moon. >>> Join The Feel Good Foundations waitlist for early access and $250 off here <<< If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter. ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hea...
Understanding + Honoring Your Shop’s Cycles
July 01, 2021 16:00 - 32 minutes - 22.1 MBIn retail, no season is the same. On today’s episode, the last of season 1 - Janine dives into her approach to cyclical business and retail - where each month and season builds upon the last, inviting us to slow down and speed up in tandem with nature. In addition to the energetic, we discuss how to break down your annual sales goal into monthly goals that reflect your shop’s unique cycle and cadence. Plus, we’ll look into the retail crystal ball to how to calculate your estimated ann...
Your Email Questions, Answered!
June 24, 2021 06:00 - 29 minutes - 20.4 MBEavesdrop on a recent VIP Masterclass where I answer questions all about creating bomb.com emails that your customers love. Getting started with email marketing can be intimidating AF - it's a big topic afterall - so I figured the answers to some of these FAQs could definitely help you as you tackle your very own indie retail email strategy. For full show notes, visit our website. If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter. ✨ Thanks for list...
5 Reasons Email Is An Indie Retailer's BFF
June 03, 2021 07:00 - 30 minutes - 21.2 MBRetail and email go together like PB&J, like Michael Jordan and Scottie Pippen, like Sunday nights and HBO so we're doing something a little different! We're dedicating the entire month of June to dive into email marketing - the what, the how and (hopefully) answering your most pressing questions. But today....today my friend, we start with why. Why should every indie retailer be investing time, energy and (a little) cash into their email marketing? For full show notes, visit our website. ...
Anticapitalist Practices For Life and Business ft. Kristen Ciccolini
May 27, 2021 14:00 - 57 minutes - 39.4 MBIt’s never a bad time to talk about breaking up with capitalism! One of my most frequently asked questions is how to run, grow and thrive in your business while questioning and opposing capitalism (I know - best clients ever, right?) so I wanted to share this conversation with Kristen Ciccolini that originally aired on Self Care For Cycles where we dive into practical ideas for business, personal and spiritual life to divest from capitalism. You can find fill show notes here. We are so ...
Wellness Trends, Scaling A Brand and Building Community
May 20, 2021 13:00 - 1 hour - 55.2 MBJanine talks to Michelle Pellizzon, head witch in charge at Holisticism. They share some spicy takes on what really makes a community (spoiler alert: it’s not Instagram!) and get real about scaling your company, collaboration vs. acquisition, and more. Michelle generously shared her trend forecasts for the wellness industry (among many gems, she let me know that CBD: tired, microdosing: wired) and broke down different types of investment and funding options for brands and entrepreneurs alik...
Wellness Trends, Scaling A Brand and Building Community with Michelle Pellizzon of Holisticism
May 20, 2021 13:00 - 1 hour - 55.5 MBJanine talks to Michelle Pellizzon, head witch in charge at Holisticism. They share some spicy takes on what really makes a community (spoiler alert: it’s not Instagram!) and get real about scaling your company, collaboration vs. acquisition, and more. Michelle generously shared her trend forecasts for the wellness industry (among many gems, she let me know that CBD: tired, microdosing: wired) and broke down different types of investment and funding options for brands and entrepreneurs alik...
Intimacy Through Creativity And Curation with Tina Burgos of Covet + Lou
May 13, 2021 05:00 - 1 hour - 42.2 MBJanine talks to Tina Burgos, owner of Covet + Lou. They discuss the art of buying for a diverse clientele, operating an e-commerce-first brand, and the intricacies of clienteling in the age of the internet, while championing independent designers as an independent lifestyle brand. Tina shares her insights on relationship-building, curation, and we even break some news about what's next for Covet + Lou. For full notes + all the links, visit the episode page. You can find Tina and Covet ...
Yes! You Can Grow Without Paid Ads!
May 06, 2021 05:00 - 47 minutes - 32.5 MBHave you ever thought to yourself, “Welp, I guess if we want to grow, we should start buying ads”? I get it! There are a lot of reasons why investing in digital ads seems like a necessary evil these days. With the pay-to-play feeling of social media, and the algorithms getting in your way of reaching your followers, let alone new audiences, ads can certainly be tempting. And while there is nothing wrong with paid advertising (in fact, it can be a great tool) - it isn’t the only one avail...
4 Steps From Customer To Community
April 29, 2021 15:00 - 51 minutes - 35.4 MBRetail is a relationship business and your community is pure gold. Instead of focusing on a traditional sales funnel - get to know The Relationship Cycle. By mapping out and perfecting each step (there are 4!) of your customer journey, you can rest assured that your customers are being led to become your ride or die, loyal and irreplaceable community. This is something money truly can’t buy. Make sure to grab the free workbook below to start building the community of your dreams. Mentioned...
Retail's Magic Numbers
April 22, 2021 15:00 - 38 minutes - 26.2 MBThere's strategy in your data! It can be overwhelming AF to dive into your numbers, so we want to help you demystify those stats in this workshop replay. These numbers can tell you everything you need to know about your business. In just a few stats, you can get a clear view of opportunities, priorities and even what your customers want. It’s kind of like being psychic! 🔮 Make sure to grab the free workbook below to put this info into action! Mentioned in this episode: ✨FREE Retail's Ma...
Social Media Sanity For Retailers
April 15, 2021 17:00 - 1 hour - 41.8 MBThe algorithm has made it’s way onto every indie retailers burn book - but it doesn’t have to be this way! Listen in on a recent live workshop we put on with the intention of staying sane on social. With a few reframes, up-to-date strategy AND even some creative rituals, you’ll be cranking out aligned content without burning out in no time. Dare I say we can make social media fun again? 🙃 Mentioned in this episode: ✨FREE Social Media Sanity workbook ✨ COURSE // The Feel Good Foundations ...
The Magic of eCommerce, Delegation and Anti-Capitalism with Erica Feldmann of Hauswitch
April 08, 2021 07:00 - 1 hour - 53.7 MBJanine talks to Erica Feldmann, the Head-Witch-In-Charge behind *Thee* Sunbeam Treasure Palace - Hauswitch Home + Healing. They discuss Erica’s path to opening and running her successful retail business, embracing anti-capitalism as a business owner, the art of managing, escape as a form of anti-capitalist resistance, and detaching your worth from productivity. We even answer a listener question about delegating to your team! For full notes + all the links, visit the episode page. You ...
The Foundation Of A 'Feel Good' Retail Business
March 31, 2021 05:00 - 19 minutes - 13.6 MBYou want to feel good! I want you to feel good! Indie retailers deserve to feel good. In this episode, Janine introduces herself, the show Feel Good Retail. and starts where she always starts - The Feel Good Foundations. Over years of working with indie retailers, these 3 areas of the business - content strategy, sales goals and customer experience - are always the first to get a glow up. Why? Because not only do these elements intersect with every.single.piece of a retail business, but ...
Introducing Retail For The Rest Of Us
March 18, 2021 05:00 - 2 minutes - 1.86 MBRetail For The Rest is all the things you loved about The Feel Good Retail podcast, but with a little spice - meaning hot takes, real talk interviews and exclusive insights to help you grow your shop your way. 91% of retailers in the US are small - less than 10 employees small - and this show is dedicated to providing community, conversation and actionable tips to help those independent retail businesses feel good. We'll be back officially on April 1st. Until then, cheers to feeling goo...
Lil' Update + A New Way To Work With Me
January 18, 2021 05:00 - 8 minutes - 5.93 MBHappy 2021 retailers! I'm still taking a bit of a break and following me intuition/inspiration to make some changes to make this show even better for you this year. In the meantime, I have a few quick updates: Have a recommendation for a feel-good retail interview? Email me! [email protected] Apply For The Annual Advisory (applications close 1/22) Follow along on IG GREAT! Talk soon. Love you so much!
The 3 Numbers Every Retailer Should Track
December 30, 2020 05:00 - 18 minutes - 12.9 MBIf you’re intimidated by Google analytics, cringe when you’re pulling up sales reports or have no freakin idea where to look to see what your priorities should be, this episode is for you. We'll talk all about analytics and why it's so important to review your results - including the 3 numbers every retailer should be tracking. Analysis is Phase 4 in the cyclical business model (follow the full series go back to episode 4). This is a reflective and clarifying phase - one that requires our ...
On Creating Content and Receiving Feedback
December 21, 2020 05:00 - 18 minutes - 13 MBWe talked about vision, we drafted our strategy and now it’s time to make sh*t happen. You’re ready to release the product, host the event, execute the marketing plan and in doing so, your work is now open for interpretation. How can you stay inspired and aligned while ensuring your customers are pickin’ up what you’re puttin’ down? Integration is Phase 3 in the cyclical business model (follow the full series go back to episode 4). This is a super creative and fun phase - one made better ...
Strategy 101: Building Goals And Your Plan
December 14, 2020 05:00 - 16 minutes - 11.1 MBYou've got big ambitions and a clear vision, it's time to build your roadmap! Strategy and business go hand-in-hand. A well-spent strategy session is like a gift to your future self, so you can maybe stop asking yourself WTF you're going to do to drive business today...and then tomorrow... We're making a plan and sticking to it, babe! Strategy is Phase 2 in the cyclical business model (follow the full series in episode 4 + episode 5) and helps retailers like you solidify goals and craft the...
How To Clarify Your Shop's Unique Purpose
December 07, 2020 05:00 - 11 minutes - 7.86 MBBefore you plan to scale your business, it's important that you understand your shop's unique purpose and point of view. Because let's be real: creating from a place of purpose and service is wayyyy more inspiring than chasing numbers alone. Inspiration is Phase 1 in the cyclical business model (more on that in episode 4) and helps shopkeeps like you step into the Creative Director role - setting your sights on long term vision and impact. This phase is where we get *super duper* clear on ...
Aligned Growth And The 4 Phases Of A Cyclical Business
December 01, 2020 05:00 - 24 minutes - 16.7 MBHave you ever thought to yourself in a moment of exhaustion and business burnout “there has to be a better way”? I know I have. After years of growing retail businesses and consulting for brands, I set out to find a new path that could help entrepreneurs like you achieve their goals without going insane - in fact, some could say I want ya’ll to feel good ;) Enter: Cycles. By blending the natural balance found in the seasons or moon phases, a cyclical business allows you to build your busin...
Expectations, Energy and An End Of Year Pep Talk
November 23, 2020 08:00 - 24 minutes - 16.9 MBAs we head into this crazy week - Black Friday, Small Business Saturday, Cyber Monday - let's take a moment to examine 2020 expectations versus reality and remind ourselves exactly where our focus needs to be in the coming month or so. I've heard in many of my recent 1:1 sessions that the pressure to *do it all* right feels very intense, so before we all burn the heck out, let's recalibrate. We’ll touch on: Making peace with 2020 expectations versus reality A question I use to examine bu...
Simple Strategies For Holiday Marketing
November 16, 2020 10:00 - 18 minutes - 13 MBThere are only about 6 weeks until Christmas, and whether you're feeling prepared or are cursing procrastination, we're here to help. We've got six simple strategies that every product based business can use to make your holiday season as magical, stress-free and profitable as possible. We'll cover: The importance of keeping who you are front and center Opportunities to highlight your community My favorite way to make a shopping experience feel *magical* (personalization) Creative ways t...
The Feel Good Retail Approach
November 09, 2020 10:00 - 26 minutes - 18.5 MBEpisode one! ::embarrassingly raises the roof:: In our first episode together, Janine introduces herself (hiii), the Feel Good Retail approach to building your retail business and touches on the pillars of building a flexible strategy. Mentioned in this episode: It’s Just A Phase Podcast Episode 01: Four Seasons, Four Phases Episode 06: Honoring The Creative Cycle Episode 08: Get To Know Janine FREE GUIDE: 5 Steps To A Feel Good Holiday Season Keep in touch! Website: feelgoodretail....
Hey there! Welcome To Feel Good Retail
November 03, 2020 17:00 - 3 minutes - 2.57 MBWelcome! So happy you’re here! Feel Good Retail is a podcast for indie retailers looking to grow their businesses in a way that, well, feels good. Every week, your host, Janine Mulone, will pop by with resources, stories and strategies to help you do just that. If you're a brick and mortar business owner, digital shopkeep, or maker selling your products, you'll want to tune in. The first episode drops on Monday, November 9th. Until then, cheers to feeling good.