Retail and email go together like PB&J, like Michael Jordan and Scottie Pippen, like Sunday nights and HBO so we're doing something a little different!

We're dedicating the entire month of June to dive into email marketing - the what, the how and (hopefully) answering your most pressing questions. But today....today my friend, we start with why. Why should every indie retailer be investing time, energy and (a little) cash into their email marketing?

For full show notes, visit our website.

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