Entrepreneur with Diane Moura
87 episodes - English - Latest episode: 3 months ago -Marketing and leadership tips on growing your startup or small business, plus interviews with successful entrepreneurs. From consulting with 30 of the Fortune 500 to launching a successful marketing agency and Fractional CMO firm, Diane Moura shares lessons and tips on making your own venture a success.
Connect with Diane on LinkedIn @dianemoura
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Episodes
How To Increase Sales - With Simon Severino
April 10, 2024 12:00 - 35 minutes - 24.5 MBToday on the podcast I have author, speaker, and sales coach Simon Severino. Simon is a TEDx speaker, podcast host, Forbes writer, and founder of Strategy Sprints. He has worked with recognizable brands like Amgen, Google, Abbvie and more. He has a wealth of knowledge to share with us on how to quickly add revenue to our business. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my ch...
From Bootstrapping To Innovation With Platinum DJ & Tech CEO Peter Schroeder
February 07, 2024 13:00 - 37 minutes - 25.5 MBEntrepreneur Peter Schroeder is a DJ with over 20 platinum records, 40 gold records, and a triple nomination for the Danish DJ Awards. He has played in front of audiences as large as 180,000 people. On top of that, Peter has over 20 years of experience working in leading-edge technologies for companies like Facebook, Samsung, and Airbnb. He is now the founder of communications company Telzio, developing technologies that help streamline our work. In this episode, we’ll talk about bootstr...
From The Trenches: How Startups Launch, Raise Capital, and Exit Effectively With Fred Cary
January 31, 2024 13:00 - 40 minutes - 27.9 MBOn this episode Diane interviews CEO and entrepreneur, Frederick Cary. Fred is a senior executive, strategic consultant, attorney, and investment banker. He has been featured in Forbes, USA Today, Digital Journal, and a variety of other publications. He has built high-growth businesses in finance, technology and media, has led numerous mergers and acquisitions, and now oversees the development and growth of over 250 startups. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn ...
Improving Organizational Performance With Dr. Margie Oleson
November 01, 2023 12:00 - 48 minutes - 33.4 MBDr. Margie Oleson has designed, delivered, and facilitated learning and development programs from academia to nonprofit organizations and corporate America, working with such notable brands as Target, Cargill, and Lockheed Martin. She focuses on building top teams for lasting change. Reach her at https://www.oleson-consulting.com/ Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my cha...
Business Lessons From NCAA Football
October 25, 2023 12:00 - 35 minutes - 24.5 MBChad Price is an entrepreneur who translated his lessons from college football into a multi-million dollar exit from a Fortune 5000 sports startup, and is now coaching other startups on the keys to overcoming life's challenges, unlocking your full potential, and building a successful business brand. In this interview we dive into inspiration from the locker room, kettlebells, and building a loyal community with GenZ and beyond. Find Chat on social media @realchadprice Connect with Dia...
How To Build A 7-Figure Business Without Working In It
September 13, 2023 12:00 - 39 minutes - 27.5 MBJoe Rare is living the entrepreneurial dream. He spends most of his time enjoying outdoor sports with his family, all while founding and owning several 6 and 7-figure businesses that run themselves. In this episode, we'll unpack the secrets of his success and how you can do the same. Reach Joe at https://www.level9virtual.com/ Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my chan...
What Does Working On, Not In Your Business REALLY Mean?
August 02, 2023 12:00 - 4 minutes - 3.26 MBIn this episode Diane shares the Cliff Notes version of how to build a scalable business, including 3 key “must reads” to get you started. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Your Product (or Service) Is Your Best Marketing!
July 26, 2023 12:00 - 9 minutes - 6.86 MBA great and buzzworthy product is at least half of your marketing game. In this episode, Diane discusses how to position your product or service as a not-so-secret weapon in your marketing strategy. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn. If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership." Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you...
Marketing Secrets Revealed: Live AMA
July 19, 2023 12:00 - 16 minutes - 11.1 MBThis podcast is a live recording of a marketing AMA at a small business event. Diane answers questions on everything from SEO to social media and what’s happening with AI. Connect with Diane at https://alchemyfirm.com/ or LinkedIn. If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please shar...
Preparing Your Business For Web3
May 21, 2023 15:00 - 55 minutes - 38 MBThis episode is a recorded presentation to a group of businesswomen as an introduction to everything Web3. Diane unpacks everything from how to buy crypto and NFTs, a trip into the metaverse, the networking happening in Discord servers, and multiple use cases for Web3 in healthcare, real estate, law, and more. It's a great jumping-off point for anyone seeking to understand more about this new world of technology and community being validated by everyone from Fortune 500 companies to sports...
How Artists are REDEFINING Web3 Marketing!
March 22, 2023 16:00 - 1 hour - 43.2 MBWelcome to today's exciting podcast episode! We're shaking things up and bringing you a special conversation with not just one, but two talented artists and savvy Web3 marketers. You're about to hear Web3 explained! If you're curious about the world of Web3 and how it can take your business to the next level, this is an episode you won't want to miss. Our guests will share their experiences and insights into the dynamic and constantly evolving landscape of Web3. Discover how you can harne...
From The Founders: Ferol Vernon On Scaling With A System
January 10, 2023 06:00 - 41 minutes - 28.5 MBIn this episode, I have the pleasure of speaking with Ferol Vernon, Co-Founder and COO of Written Word Media, a tech-enabled platform that helps readers find their next book and authors find more readers. He's spent much of his career working with ventures that democratize writing and music, including ReverbNation and BandLab. Connect with Ferol on LinkedIn. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't ...
From The Founders: Dr. Kirk Kinard, Medical Marijuana Entrepreneur
September 12, 2022 18:00 - 49 minutes - 33.8 MBThe State of Mississippi has recently legalized medical marijuana, opening the door to relief from pain and discomfort from chronic diseases for millions of residents. Pain physician Dr. Kinard discusses what it will take to safely and responsibly roll out medical cannabis in the state and his vision for attentive care from his new statewide clinic, Pause Pain & Wellness. In this fascinating discussion, Dr. Kinard debunks several myths regarding marijuana use and reframes how physicians sh...
From The Founders: Interview with Steve McBride, Skils’Kin VP Operations
July 22, 2022 04:00 - 37 minutes - 25.8 MBIn this interview, Steve shares insights on how profit and doing good can be aligned within a business. Steve is a leader deeply invested in his community and committed to removing the barriers that will allow all members to thrive. This mission has focused his business and philanthropic interests into affordable housing, demonstrating to businesses the value and loyalty of disabled employees, building affordable housing, ensuring clean drinking water, helping aging parents to maintain the...
From The Founders: Interview with Sonia Martinez, Independent Pharmacist and Immigrant Success Story
July 15, 2022 17:00 - 35 minutes - 24.4 MBSonia Martinez immigrated here from Venezuela as a trained pharmacist ready to do what it takes to build a business. She started as a pharmacy cashier and worked her way up while taking the necessary U.S. license exams. Through sheer determination and vision, she and her partner Ivette Suarez built up Marco Drugs to serve and revitalize the community. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget t...
Entrepreneur Expert Series: How To Exit Rich with Michelle Seiler Tucker
June 13, 2022 16:00 - 43 minutes - 29.9 MBThinking about selling your business or at least want to someday? In this episode, Michelle Seiler Tucker, author & expert on buying & selling businesses shares the lessons that allow her to achieve a 20-40% premium on businesses she sells. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
From The Founders: Interview with Lucas Root, Fortune 500 Consultant and Coach
April 13, 2022 05:00 - 34 minutes - 24 MBLucas Root is an author and consultant who began his career on Wall Street but now advises small business owners on startup fundraising and optimizing their strategy for growth. In this episode, we discuss how to be more investible, how women can win a greater share of the VC pie, and lessons from tech startups like Pokemon. We also talk about changes the pandemic has driven regarding how we can work together more effectively. Connect with Diane at https://alchemyfirm.com/ or on LinkedI...
From The Founders: Interview with Fanny Hanono, CEO of GFX Corp.
March 28, 2022 18:00 - 43 minutes - 29.6 MBFanny Hanono is CEO of GFX Corp. She is such a powerful example of what women can accomplish in a male-dominated field like automotive, while still being an attentive mom. Fanny's entrepreneurial family runs Perry Ellis brands and in this special episode she shares what it was like to grow up with such a strong influence, and how she has personally built a company with the resilience to handle the supply chain issues brought on by COVID, and with the loyalty of a strong team who has made G...
How Do You Clone An Entrepreneur?
December 02, 2021 23:00 - 8 minutes - 5.77 MBIf you’re like most entrepreneurs I know, you’d like to be more efficient. You know that if you’re able to free up more of your time you’ll be able to grow your business, find ways to reduce cost, and increase your sales. Heck, you might even get to see your family now and again! In this episode, I'll share specific tips for using a CRM tool that will make you feel like you just hired a second you! Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful,...
Networking Muscle Memory
November 30, 2021 01:00 - 7 minutes - 5.03 MBGetting your business networking groove back consists of 3 simple things you must do each and every week to grow your business. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
The Worst Networking 1-1s
August 06, 2021 04:00 - 9 minutes - 6.72 MBWith the increasing availability of vaccines, I think we're all starting to see a glimmer of hope that maybe, just maybe, it will soon be possible to once again connect with people in person. Hopefully, that will mean a return to more social happy hours with colleagues. But after working virtually for all this time, we'll likely end up with a hybrid model. Because I've been networking my way across Zoom for the past year, I'm definitely hearing positive feedback on the convenience of a netwo...
What Does Freedom Mean For An Entrepreneur?
July 09, 2021 04:00 - 5 minutes - 3.55 MBWe just celebrated the 4th of July which is about our country’s independence and freedom. As entrepreneurs, we celebrate freedom every day. I know we tend to feel stressed and overworked a lot so it’s important to remember and appreciate why we chose this path. Today I’d like to reflect on the many freedoms of an entrepreneur. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channe...
Are You Drowning in Busy?
May 11, 2021 04:00 - 7 minutes - 5.46 MBOne of my favorite animated movies is “Up”. The distracted dog cracks me up! OK, the story is sweet too but I love the dog. He reminds me of shiny object syndrome, that entrepreneurial killer weakness of unfocused distraction from the core goal that can kill a business. As I speak with other entrepreneurs, especially since the pandemic and every one going online, almost without exception they talk about how busy they have become. So busy in fact, that despite spending more time working fro...
A New Look At Vision For Growth
April 12, 2021 04:00 - 10 minutes - 7.06 MBIn our personal lives, many of us may have created vision boards by pasting torn-out magazine images onto a piece of cardboard representing our goals. A picture is worth a thousand words, as the saying goes, and by seeing these images regularly, our hope is that they create a sort of program in our brains that will predispose us to adjusting our course in the direction we seek. Some of us may repeat affirmations with the same intent. Olympic athletes visualize themselves flawlessly comple...
COVID Just Accelerated Small Business Darwinism
April 09, 2021 04:00 - 7 minutes - 5.42 MBThree years ago, Tom Goodwin wrote an interesting book titled, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption”. A student of the digital impact across industries, Tom coined the now-famous quote, “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Some...
How To Motivate A Virtual Team
March 12, 2021 18:00 - 5 minutes - 3.71 MBThe emergence of COVID-19 required many in-person teams to go remote. Going virtual means implementing new technologies and virtual processes, which comes with a large adjustment that can take time to fully streamline. If you have successfully transitioned your team to a virtual model, you might find that the next big challenge to tackle is employee motivation. Without a motivated team, overall productivity drops, leading to lower output and employee retention. Connect with Diane at https:...
Interview with Dr. Shawn Cole.
March 11, 2021 18:00 - 29 minutes - 20.4 MBInterview with Dr. Shawn Cole.
From The Founders: Interview with Dr. Shawn Cole, Ivy League trained physician and industry expert in telemedicine
March 11, 2021 18:00 - 29 minutes - 20.4 MBShawn Cole, MD has worked in multiple clinical settings, has become a leader in the virtual healthcare revolution, and even spent some time behind the scenes in New York when the pandemic first broke out. In this interview, he discusses how he uses this experience, together with athletics, to coach other physicians on growing their practices while avoiding burnout and becoming the best versions of themselves. As honest, humble, and gritty as they come, this interview was a real treat. Co...
How Will You #ChooseToChallenge
March 08, 2021 17:00 - 8 minutes - 5.71 MBMy grandmother and an aunt I was quite close to were born in the early 1900s. When they were growing up, it was only ok for women to work until they got married, after which time they quit to take care of their husbands and ultimately raise a family. I remember my aunt telling me that a working woman back then was viewed as taking a job away from a man. My mom was born in the early 1930s. My daughter was born in the early 2000s and I hope things will be different for her. Connect with Di...
Building Business Endurance
March 05, 2021 22:00 - 9 minutes - 6.31 MBThere are a lot of lakes around where I grew up in Ontario. I had friends with family cottages on lakes, and one summer I worked as a camp counselor on a lake. One thing I loved to do back in those days was swim the length of the lake. Naturally, since by now you know I’m a fan of metaphors, this made me think about parallels to running a successful business. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't ...
Cloning Your Best Clients
February 10, 2021 20:00 - 6 minutes - 4.56 MBYou probably know who your best clients are, and you certainly know the ones you’re not as fond of. So how do you clone your best clients and grow your business around people more like them? Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
How On Earth Are We Supposed To Make New Year's Resolutions?
January 26, 2021 18:00 - 7 minutes - 5.1 MBJust for fun, or perhaps to torture myself with the freedom of our past, I decided to listen to my old podcast episode from the first week of January, 2020. In retrospect, it felt like the age of innocence, before all Hell broke loose. I remember the excitement of a new decade, and how cool it felt to write the year 2020, as though anything could happen. Some of you may remember the topic, it was “Calling BS On New Year's Resolutions”. My idea at the time was that since most of us tend t...
What Small Business Can Learn From Big Business About Growth
January 25, 2021 18:00 - 7 minutes - 5.45 MBFor 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships. What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. I read a great article in Forbes magazine on this topic and the first piece of advice made me laugh but it really makes a point. “Don’t try to give...
The Power of Human Connections
January 22, 2021 18:00 - 4 minutes - 2.87 MBso I thought today I’d talk about a feelgood topic, and that is the subject of human connections. As a marketer, I’m keenly aware of how much more we’re able to get through our day without making any human connections. Over 20 years ago, when my husband and I were first dating and he lived in Brazil, we used to laugh about how Brazilians never needed maps. Here’s how finding your way from Point A to Point B used to work when driving around Brazil. Maybe this will sound familiar for some ...
How Humor Helps Our Work Relationships
January 21, 2021 18:00 - 6 minutes - 4.49 MBWhile we may be getting into more of a rhythm, for many of us it’s becoming a lot. While the introverts among us are having the time of their lives getting to focus on their computers without anyone bugging them, those of us who are extroverts could really use a good happy hour with actual crowd noise in the background and finger foods to share. Or at least sharing a tea with a new business connection who begins as a stranger but then becomes a friend through laughter and stories. But I h...
How To Develop A Killer Message To Attract More Clients
January 20, 2021 21:00 - 10 minutes - 7.19 MBToday is part 3 of our 3-part series on using psychology to improve your marketing. In part one, I talked about how to use psychology to get attention and make a good first impression. One component of getting attention is having a tagline that both catches attention and makes it clear what you do. Today we’ll zero in on creating a killer message. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to s...
Ethical Online Marketing
January 19, 2021 22:00 - 12 minutes - 8.88 MBI’m old enough to remember working before Microsoft Windows, before the Internet became popular, and before social media. When I was a teenager and wanted to talk to my friends, I had to pick up the phone and call them. Likely one of their parents would answer and would either bring them to the phone or I’d have to leave a message. Fast forward to my first full-time job in 1986. My first work computer ran on MS-DOS and took me an entire day to set up because I received about 30 boxes in my c...
The Science of Tilting Purchase Decisions In Your Favor
January 19, 2021 18:00 - 8 minutes - 6.07 MBI was scrolling through some TED talks the other day and came across a few interesting videos that covered various aspects of the science behind how we make decisions. Since we all rely upon prospects making decisions to select our business over their other choices, I thought you might find this interesting. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informativ...
Crystal Ball – Business Life After COVID
January 15, 2021 18:00 - 9 minutes - 6.46 MBOur city is slowly starting to re-open, but life as we know it will be far from normal. Reopening is somewhat disturbing since our infection curve is still high and according to the Yale School of Medicine, we are likely to see a rebound in cases the more social distancing measures are lifted. It kind of goes without saying but you can’t live through something like this and not remember. A big event like this will accelerate some budding trends. Now that we have been working virtually for...
What You Need To Know About Email Marketing
January 14, 2021 18:00 - 9 minutes - 6.28 MBYou may have noticed more emails in your inbox lately. But unlike pre-COVID days when you spent half your day fighting traffic, and you actually had a social life, if you’re like most people, you may have also noticed that you’re opening more emails lately. A couple of months ago, while procrastinating about something that had been on my to-do list for several days and mindlessly scanning through my inbox, I found an incredibly exciting message telling me that I shouldn’t feed my dog chicken...
What Your Need To Know About Email Marketing
January 14, 2021 18:00 - 9 minutes - 6.28 MBYou may have noticed more emails in your inbox lately. But unlike pre-COVID days when you spent half your day fighting traffic, and you actually had a social life, if you’re like most people, you may have also noticed that you’re opening more emails lately. A couple of months ago, while procrastinating about something that had been on my to-do list for several days and mindlessly scanning through my inbox, I found an incredibly exciting message telling me that I shouldn’t feed my dog chicken...
Networking In Our Alternate Reality
January 13, 2021 18:00 - 10 minutes - 7.5 MBFast forward to the year 2040. My grandchildren are sitting at my feet, begging me to tell them a story of the "olden days." I remember doing the same with my grandparents as they obliged me with stories of what it was like to live through the Great Depression. It was fascinating yet utterly unrelatable as we sat in our comfortable surroundings with no thought of where our next meal would come from. "Tell us about what it was like back then, Grandma," they beg me. "You know when there were t...
Magical Lessons To Grow Your Business From Harry Potter
January 12, 2021 21:00 - 6 minutes - 4.81 MBOK, I'll admit it. I took the online test, and I'm a Gryffindor. At Hogwarts, Gryffindors value courage, bravery, competitiveness, and nerve, which, when you think about it, are pretty much what it takes to be an entrepreneur these days. Inspired by none other than Harry Potter. Here are some magical lessons to grow your business. I know that many small businesses hurt by the pandemic are thinking more of survival than growth right now. Maybe it sounds corny, but I am a true believer in the...
How To Network Virtually Without Spamming
January 11, 2021 21:00 - 6 minutes - 4.2 MBWhen our face-to-face networking events became Zoom calls, several networking organizations coached members to reach out across geographic boundaries to join meetings they wouldn’t normally attend, and connect with people they wouldn’t normally meet. But our new virtual world has also unleashed an army of networking spammers. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel f...
Asking For Help
January 08, 2021 18:00 - 7 minutes - 5.48 MBhis week one of my favorite authors, Simon Sinek posted a quote on LinkedIn that really caught my attention. “True strength is the courage to ask for help.” It’s an interesting statement that got me thinking, so I decided to do a little digging. Not being the type of person who typically asks for help until I’m absolutely drowning, I thought I’d see if this is a common entrepreneurial trait. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please...
How To Have Meetings That Don't Suck
January 07, 2021 18:00 - 10 minutes - 7.18 MBThis weekend, while enjoying our two-hour time slot at our condo pool, I listened to a podcast hosted by Stephen J. Dubner. In case you don’t remember Stephen, he’s the co-author of one of my favorite books, Freakonomics. Dubner and his co-author Steven Levitt managed to make economics cool. They did so by making interesting connections we may not have considered societal trends. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with y...
How To Make Your Linkedin Business Page Work For You
January 06, 2021 21:00 - 9 minutes - 6.25 MBI shared some tips on improving your LinkedIn personal page, but as a business owner, you also need a LinkedIn business page, so let’s talk about that today. I’ll preface this by saying that the entire LinkedIn platform is built around the idea of professionals connecting with other professionals, so your personal page will always be your number one source of leads on LinkedIn. That said, you still need a business page, and here’s why. Connect with Diane at https://alchemyfirm.com/ or on Li...
How to Deliver A Killer Presentation
January 05, 2021 18:00 - 13 minutes - 9.4 MBAt some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom. Perhaps you will be invited to speak at a conference as an expert, or more informally at your local networking group as an introduction. This naturally raises the question, “should I use visual aids?”. Have you ever seen a U.S. President use Powerpoint during his inaugural address? When Tony Robbins gets up on a stage to motivate 1000s of people, h...
How To Manage "COVID Time"
January 04, 2021 18:00 - 7 minutes - 5.38 MBThere are several fun idioms we use to express the passing of time. When it’s passing quickly, we say that time flies. When we get something done just before the deadline, we say that it was at the eleventh hour. Today I’d like to add a new expression to our list. COVID time. COVID time doesn’t have anything to do with actual time of course, rather it relates to our perception of time. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share...
July Marketing Trend Updates
December 31, 2020 21:00 - 8 minutes - 6.08 MBA little over a month ago, I provided you with an overview of the latest marketing trends, including what people are searching for on Google. But with this crazy COVID rollercoaster ride we’re on when one week we’re getting ready to open everything up, and the next week we’re shutting down with no idea when we’ll be able to get within 6 feet of another human being again, it seems time for an update on how these changes affect the way to market your business. Connect with Diane at https:/...