What You Need To Know About Email Marketing

You may have noticed more emails in your inbox lately. But unlike pre-COVID days when you spent half your day fighting traffic, and you actually had a social life, if you’re like most people, you may have also noticed that you’re opening more emails lately. A couple of months ago, while procrastinating about something that had been on my to-do list for several days and mindlessly scanning through my inbox, I found an incredibly exciting message telling me that I shouldn’t feed my dog chicken. I was curious so I read it, and at the time I didn’t even have a dog. But you never know when these little tidbits of information may come in handy. Or not, but the point is that I was procrastinating, so I read an email that I would never have opened previously. You get the point, email is making a comeback, although some would argue that it never actually went anywhere. But today, I thought I would answer a question I received from a listener about how to create emails that people will actually open, read, and hopefully do something about.

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