COVID Just Accelerated Small Business Darwinism

Three years ago, Tom Goodwin wrote an interesting book titled, “Digital Darwinism:  Survival of the Fittest in the Age of Business Disruption”.  A student of the digital impact across industries, Tom coined the now-famous quote, “Uber, the world’s largest taxi company, owns no vehicles.  Facebook, the world’s most popular media owner, creates no content.  Alibaba, the most valuable retailer, has no inventory.  And Airbnb, the world’s largest accommodation provider, owns no real estate.  Something interesting is happening.”  His basic premise is that the internet is the most powerful tool possible to perfectly match people who need something, with people who offer something, and it is shifting the balance of power from corporate scale and efficiency, toward service and brand.  

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