Entrepreneur with Diane Moura
87 episodes - English - Latest episode: 3 months ago -Marketing and leadership tips on growing your startup or small business, plus interviews with successful entrepreneurs. From consulting with 30 of the Fortune 500 to launching a successful marketing agency and Fractional CMO firm, Diane Moura shares lessons and tips on making your own venture a success.
Connect with Diane on LinkedIn @dianemoura
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Episodes
Media Training Class Lessons Applied To Zoom
December 30, 2020 18:00 - 7 minutes - 4.95 MBI was cleaning out some old files over the weekend and came across a spiral-bound notebook that triggered a bit of PTSD. So why did I hang onto a notebook that, to this day, gives me flashbacks? Because that class provided some of the best advice and training on public speaking that I have had in my career. The fundamental principle of being in front of an audience is to tell your story. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share i...
From The Founders: Dr. Rafael Padro.
December 29, 2020 18:00 - 34 minutes - 23.9 MBIn this episode I interview Dr. Rafael Padro, co-founder of Mind & Soul Therapy and Acupuncture, a holistic mental wellness and pain therapy center in Miami. We discuss the challenges of starting a business in a relatively empty niche, as well as some helpful mental wellness tips for stressed out entrepreneurs. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more inform...
Growing Your Business Through The Marketing Growth Circle
December 28, 2020 18:00 - 17 minutes - 12.2 MBThere are three circles to keep in mind when growing your business. Reaching out to your inner circle of those who know what your profession is about is not enough, you must expand to the outer circles of those who are associated to those you know, and those you do not know. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leaders...
2021 Marketing Blue Print: 6 Ways to Grow
December 23, 2020 21:00 - 1 hour - 47 MBRecently my ZenChange Marketing team hosted a webinar outlining detailed strategies on what has changed in marketing since the pandemic and how to grow your small business in 2021. In this episode I share the content from that webinar. It’s packed with information I hope you find valuable. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marke...
What Your Dog Can Teach You About Entrepreneurship
December 22, 2020 18:00 - 8 minutes - 5.72 MBLast March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. I have had dogs in my life ever since I was a kid, and I have been fascinated by their behavior. There is an incredible book called “Leader of the Pack” by Nancy Baer. She studied wolf behavior to provide insights into how we can improve our relationship with our dogs, but I think there are some interesting parallels t...
Entrepreneurship Lessons From Aerosmith
December 21, 2020 21:00 - 6 minutes - 4.7 MBNot everyone thinks of musicians as entrepreneurs, but they start their journey as small businesses just as much as the rest of us. Aerosmith is an excellent example of a group of entrepreneurs with the right stuff. Financially, they’re a great example of revenue growth. The band signed with Columbia Records in 1972 for $125,000, and since then each band member has amassed a fortune of over $100 million. Yes, I said each. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If y...
Failing Your Way To Success
December 18, 2020 18:00 - 6 minutes - 4.39 MBThese past few days reminded me of that famous quote from Charles Dickens, “It was the best of times, it was the worst of times.” Psychologists tell us that what dictates the amount of fear we feel is related to how much control we have over the situation. So how can we have more control over whether our current business will continue to earn enough money to sustain us? Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your frien...
Intelligent Disobedience
December 17, 2020 21:00 - 10 minutes - 7.06 MBI’m not sure how many of you are checking out LinkedIn Learning videos, but if you sort through them, you’ll find some pearls that are worth sharing. Last week I came across a course by Bob McGannon called Leading With Intelligent Disobedience. Bob proposes something he calls the 30-3-30 model. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on m...
How To Focus While Working At Home In Chaos
November 18, 2020 16:00 - 6 minutes - 4.74 MBConnect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Jumping On The Shop Local Bandwagon
November 18, 2020 16:00 - 6 minutes - 4.59 MBConnect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Marketing in A Post-COVID World
November 18, 2020 14:00 - 25 minutes - 17.4 MBConnect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
The Psychology of Targeting Your Message
July 01, 2020 13:00 - 7 minutes - 5.04 MBLast episode I talked about using psychology to make a good first impression. Now let's dive into how to differentiate your strategy according to your buyer personas so that each person in your audience feels that you're speaking to them. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Using Psychology To Make A Good (Marketing) First Impression
June 30, 2020 01:00 - 6 minutes - 4.23 MBSome interesting applications of the world of neuromarketing that you can apply to help you sell more stuff. Today we’ll start with how to make a good first impression online. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
From The Founders: Wemlo On Building A Strong Company Culture
June 13, 2020 19:00 - 41 minutes - 28.8 MBIn this episode I interview David Rogove, Steve Gelley and Derrick Doss, co-founders of Wemlo, the processing platform that is taking the mortgage industry by storm. In addition to building an impressive technology, they have built an equally impressive company culture where employees feel like family and can't wait to come to work (no seriously, I've asked them directly!). They share lots of great tips on how to build a strong culture as a startup that will scale. Connect with Diane at ...
From The Founders: Attorney Moncy Blanco-Herrera Keeping It Real
April 14, 2020 12:00 - 25 minutes - 17.8 MBMoncy grew up in Key Biscayne, FL and after college and passing the bar has brought his skills as an attorney back to serve his local community to defend their rights against insurance companies in personal injury and property claims cases. In this episode Moncy shares his story as well as tips on growing a successful law practice and building honest & genuine relationships with clients. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share ...
The Cost Of Employee Disengagement
April 11, 2020 23:00 - 6 minutes - 4.66 MBAre your employees fully engaged? Did you know that the cost of disengaged workers to the American economy is $350-$500 billion annually? And it's not just a corporate problem. Here are some things to check on your own leadership to keep your employees engaged. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Leading Through Crisis
March 30, 2020 16:00 - 7 minutes - 5 MBYour company, and your personal leadership is being tested right now, so I thought it might be helpful to share some tips on leading through a crisis. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Making It Right
March 29, 2020 16:00 - 8 minutes - 5.97 MBAs long as companies are run by humans, we're bound to screw up sometimes. But what happens next defines your maturity and culture. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
How To Take Your Business Virtual for 90+ Days
March 25, 2020 12:00 - 55 minutes - 38.4 MBPacked with tips on tools, processes and building a virtual company culture, this webinar goes from strategy to the operational details of what it takes for all or part of your business to go virtual. Helpful for the current pandemic but with potential lasting guidance for companies who want to build a virtual component to their strategy for future competitive advantage. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your frie...
2020 Marketing Vision
February 10, 2020 12:00 - 15 minutes - 10.4 MBDiane looks into her marketing crystal ball at key trends your business needs to capitalize on for small business success over the next few years. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
DIY Small Business Marketing
February 10, 2020 03:00 - 42 minutes - 29.3 MBIn this interview with marketing strategists and social media influencers Mallory and Bailey Mitchell we discuss all of the elements necessary for a successful marketing plan, and how to decide what to DIY vs. outsource. Packed with really detailed tips this episode is not to be missed! Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing...
Leadership Lessons From Superbowl LIV
February 08, 2020 04:00 - 7 minutes - 4.98 MBI couldn’t possibly talk about leadership without referencing Superbowl LIV. Even if you weren’t happy that Kansas City won, you have to respect coach Andy Reid. This is a team that had not won a Superbowl in 50 years. Imagine holding onto a goal for that long, failing each year and disappointing the people around you, but still coming back and trying again the next year. For 50 years. That’s the length of an entire career. I’m always fascinated to learn from leaders who are able to pu...
From The Founders: Viera Yague Law Firm
January 19, 2020 20:00 - 18 minutes - 12.9 MBFred Viera and Isabel Yague are business attorneys in Miami, one a native and the other with an immigrant story. In this episode they share what inspired them to launch their own law firm, some tips for startups and small business owners and what they believe makes their firm successful. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketin...
Does Your Marketing Have Enough "Oomph"?
January 19, 2020 04:00 - 37 minutes - 25.6 MBIn today's episode I nerd out on one of my favorite topics, neuromarketing. By providing examples from large and small brands, as well as an introduction to a model of how buyers think, I discuss a scientific methodology that will allow your messages to make it through the brain's spam filter in order to be considered for processing by your target client. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forg...
From The Founders: Eye Hope Clinic, Dr. Zenia Aguilera
January 02, 2020 14:00 - 42 minutes - 28.9 MBDr. Aguilera has spent the past 30 years practicing Pediatric Ophthalmology within the hospital system from Cuba to the U.S. She is now embarking on the American Dream of launching her own family Ophthalmology practice in Miami. In this interview she shares her story, how parents can help protect their children's eyesight and how she made the decision to launch her own practice. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with ...
Calling BS On New Years Resolutions
January 02, 2020 02:00 - 5 minutes - 3.96 MBThe Statistic Brain Research Institute found that only 9.2% of humans ever keep our resolutions and break free of bad habits. Here's a better approach for your small business. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
From The Founders: Interview With Judi Smith, Co-Founder ICBR
December 30, 2019 13:00 - 22 minutes - 15.3 MBJudi Smith is the co-founder of the International Clinic of Biological Regeneration. In this interview she discusses how she and her husband Dr. Tom Smith started ICBR, the core values of their clinic, how cell therapy has evolved over the past almost 40 years, and what patients who undergo the therapy typically experience. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for...
The Power Of Human Connections
December 29, 2019 16:00 - 4 minutes - 3.44 MBIn today's podcast episode Diane talks about how human connections in today's digital world can expand our thinking beyond the Google search. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Small Business Marketing: From Strategy To Digital
December 14, 2019 17:00 - 42 minutes - 29.3 MBDiane speaks on small business marketing to an audience of small business owners at a Prospera conference. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Women Empowerment: Diane's Talk At Mass Mutual
December 14, 2019 17:00 - 29 minutes - 20.4 MBDiane speaks at a Mass Mutual presentation on Women Empowerment, reflecting on the 4D's of career success she has learned from the start of her 30+ year career that began in the male-dominated tech world, extended into an international consulting career and the launch of a marketing firm focused on entrepreneurs and startups. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel fo...
ExOs - On Growing an Exponential Organization
December 14, 2019 16:00 - 2 minutes - 1.8 MBExOs are all the buzz. What are they and how do you grow one? Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Leadership Tip -- Focus. As an entrepreneur, your most valuable asset is time.
December 14, 2019 16:00 - 3 minutes - 2.64 MBThe Eisenhower Decision Matrix is an established model of how we can better spend our time in order to grow our business. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Marketing for IT Companies
December 14, 2019 16:00 - 9 minutes - 6.29 MBIT services firms have some common challenges when it comes to marketing. They are experts in an area many of their customers don't fully understand and yet they need to differentiate their brand. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Restaurant Marketing Tips
December 14, 2019 16:00 - 9 minutes - 6.65 MBDiane chats with Instagram influencers Mallory and Bailey Mitchell about how small restaurants can grow a following in today's crowded marketplace. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Digital Marketing For Doctors
December 14, 2019 16:00 - 6 minutes - 4.25 MBWhether you're a medical practice or a chiropractor or acupuncture practice, there is a different way you need to market your practice because as the expert, you are your brand. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Leadership Tip: A Busy Boss Is Job Security
December 14, 2019 16:00 - 3 minutes - 2.23 MBDiane challenges the fear many employees have of going to their boss and telling them that they have capacity Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
What is BizFuel?
December 14, 2019 16:00 - 12 minutes - 8.52 MBMany startups are passionate about their concept but don't know how to prepare the key components VCs are looking for in a pitch. BizFuel brings together investors and startup resources. Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.