Empathize IT! Empathy and Entreprenuers

Rani Mani, Head of Employee Advocacy at Adobe, Love Affair with Influencer Marketing [Ep. 34]

November 18, 2020 12:00 - 32 minutes - 30.3 MB

This is an episode of Empathize It Podcast with host Mordecai Holtz and Rani Mani. Rani Mani is the Head of Employee Advocacy at Adobe. We discuss her love affair with influencer marketing, employee advocacy, empathy and its role in both internal and external brand success. Follow Rani on Twitter: https://twitter.com/ranimani0707 Follow Mordecai on Twitter: https://twitter.com/mordecaiholtz Follow Mordecai on Instagram: https://www.instagram.com/mordecaiholtz Visit Mordecai's Site: ...

Katie Perry, Everything Matters, Growth and Impact Investing [Ep. 33]

October 21, 2020 10:23 - 46 minutes - 42.7 MB

This is an episode of Empathize It Podcast with host Mordecai Holtz and Katie Perry. Katie Perry is the VP Marketing at Public. A whole new way to invest. Public makes the stock market social. We discuss how everything matters in disrupting an archaic business model, everything matters, and changing the culture of investing. Follow Katie on Twitter: https://twitter.com/katieeperry Follow Mordecai on Twitter: https://twitter.com/mordecaiholtz Follow Mordecai on Instagram: https://www....

Empathize IT: Ep. 32: Jose-Andres Camacho: Simple Effective Communication

October 14, 2020 12:03 - 41 minutes - 38 MB

Spent time with Jose-Andres Camacho about the importance of simple, effective communication. Jose shares his experience working with two big brands, Abbott and Adobe, and the differences in delivering a coherent message.

Empathize IT: Ep. 31 : Katelyn Bourgoin: The Secret Power of Marketers

October 07, 2020 14:24 - 36 minutes - 33.5 MB

Katelyn Bourgoin is a 5X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients ...

Empathize IT: Ep. 30 : Christina Garnett: Community over Competition and Marketing Twitter

September 09, 2020 07:06 - 59 minutes - 55.1 MB

Former teacher and marketing director, Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing at the core, it's crucial that the target audience comes first and Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more. Christina works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for a...

Empathize IT: Ep. 29: Ari Lewis: Fan Communities and Twitter Threads

August 31, 2020 17:38 - 40 minutes - 37.1 MB

Ari Lewis, co-founder of GreenBlock Group, a strategic communications firm, and OhioX, Ohio’s Technology and Innovation Partnership. My writing is primarily focused on the Attention Economy. I’ve been quoted in publications like the Wall Street Journal, Financial Times, Forbes and Business Insider.

Empathize IT: Ep. 28: Jason Schulweis: Collecting Dots and Constructive Tension

August 24, 2020 07:23 - 48 minutes - 45.3 MB

Jason Schulweis, SVP and Head of Brand Partnerships, at Morning Brew discusses collecting dots, repitition and reputation, and constructive tension. Morning Brew has earned its position as a leading business newsletter in today’s digital economy. Every morning, over 2.2M people read Morning Brew’s daily email newsletter covering the latest news from Wall St. to Silicon Valley (average open rate is between 40-42%). Informative, witty, and everything you need to start your day.

Ep. 27: Ed Diender Digital Transformation During #Covid19

April 06, 2020 14:26 - 56 minutes - 52.4 MB

During these uncertain times, I had the opportunity to catch up with Ed Diender, CDTO and Vice President, Global Government Business Unit, Huawei Enterprise, about digital transformation during the global COVID pandemic. In this episode, Ed explains how institutions, brands, and governments are embracing digital transformation in a much faster pace. With global institutions faced with no alternative, emrabcing digital transformation, AI applications and considering different scenarios, i...

Ep. 26: Empathize It: Yam Regev: Tribes, Micro Content and Changing How Marketers Learn

September 25, 2019 06:23 - 1 hour - 55.8 MB

A long-overdue conversation with Yam Regev, CEO of Zest.is a platform that has literally reconfigured how people learn today in a digital-first world. The foundation of Zest is that professional marketers are the driving force behind curating top-tier consumable and valuable content and not manipulated fluff. And that tribe of active members recommends content they’ve found valuable. Zest is a platform created by marketers for marketers - and yet, they don’t do any traditional marketing. ...

Ep. 25: Empathize It: Ben Jacobson: A Love/ Hate Relationship with #H2H

September 02, 2019 11:29 - 39 minutes - 37 MB

A conversation with Ben Jacobson, who reached out to me via Twitter after I posted episode 3 with Bryan Kramer. Ben said "As a B2B content marketing specialist, I've had a love-hate relationship with Kramer's H2H construct ever since I first encountered it a few years ago :)" During this episode, Ben spills the beans on his theory about the H2H construct. Of course, during the episode it becomes pretty clear that he's on board more than he originally thought.

Ep. 24: Empathize It: Emily Schrader: Social Advocacy and a Global Audience

May 15, 2019 06:29 - 37 minutes - 34.5 MB

A conversation with Emily Schrader, Content and Community Director at Lumen, and Founder at Social Lite Creative. We explore the important role that social media plays in scaling up global movements and organizations aiming to expand and/or strengthen mission. As the former Director of Social Media at Standing Together, an global Pro-Israel advocacy group, Emily is a pro at utilizing social media to mobilize the world. In an otherwise under-explored area of social movement, Emily and...

Ep. 23: Empathize It: Solomon Choi: Your Only KPI has to be Love

April 04, 2019 12:57 - 54 minutes - 50.6 MB

A conversation with Solomon Choi , Founder and CEO, 16 Handles about building the largest frozen yogurt chain on the East Coast, serving customers with the best experiences, and the real driver to success as an entrepreneur. It's such an honor to host Mr. Choi, who built his business from scratch and offered some tremendous insights on what it takes to grow, succeed, and compete in a crowded space, especially in NYC.

Ep. 22: Empathize It: Vincent Orleck: The Rising Tides of Influencer Marketing

March 11, 2019 07:04 - 1 hour - 68.2 MB

A conversation with Vincent Orleck about the good, bad, and the ugly surrounding influencer marketing, Vincent runs the Social Media Strategy for Arizona State University Knowledge Enterprise. He's also a proponent/contributor to the #yesPHX startup and entrepreneurial community. Vincent is also President of Social Media Club Phoenix and the CoHost of the More Than Hashtags podcast.

Ep 21: Empathize It: Pamela Wagner: Why I Cut My Client Base in Half

February 28, 2019 13:44 - 41 minutes - 38.4 MB

A conversation with Pamela Wagner about why she cut half her client base at the end of 2018. Pamela heads Ajala Digital, a global boutique marketing agency focused on Google and Facebook advertising. Before founding the company in early 2016, Pamela worked at Google and in several other industries.

Ep 20: Nazlina Quadir: Driving a Mission Greater than Yourself

February 19, 2019 10:35 - 33 minutes - 30.7 MB

A conversation with Nazlina Quadir, Winner of Marie Claire's Amazing Women Award 2018. Nazlina is the Founder and Lead Organizer of Women TechMaker in Kuala Lumpur. Nazlina is the perfect combination of an experienced integrated marketing communications (IMC) strategist, an engaging speaker and community builder.

Ep. 19: Pavel Bulowski: Your Customer is a Person Not a Bounce Rate

February 07, 2019 13:44 - 48 minutes - 45 MB

A conversation with Pavel Bulowski, Co-Founder of Meiro, and of SheLovesData, highlights the points of bridging the gap between data and customers, where most companies fail in marketing with their data sets, and entrepreneurship in general. Meiro is a Singapore based martech startup that enables marketers to connect their user data to real success. Pavel also leads Shelovesdata a social enterprise that helps to enable and up-skill women to the field of data and analytics.

Ep. 18: Empathize It: Deepak Shukla: SEO, Marathons and Packaging the Soft Skills

January 23, 2019 07:33 - 57 minutes - 53.4 MB

A conversation with Deepak Shukla, Founder and CEO of Pearl Lemon, highlights the constantly shifting SEO industry, what it's like to adapt to these changes and why SEO is never dead. Deepak bootstrapped the business from his mum’s house to a £275k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.

Ep. 17: Empathize It: Rachel Miller: The Future of Work, Data, and Purple Sarcasm

January 15, 2019 10:06 - 48 minutes - 44.6 MB

A conversation with Rachel Miller, Senior Social Strategist at the award-winning company, Thulium, a leader in the storytelling arena for B2B companies. Rachel's 15+ years of experience in marketing, especially in the social media marketing, content marketing, and influencer marketing arenas, have been globally recognized in the B2B tech space. For years, Rachel and I have been online friends and we've conversed about many great topics in the social media marketing space. It's so much fu...

Ep. 16: Empathize It: Sivan Felder: Video Content Marketing and Scaling Your Business

January 09, 2019 14:31 - 47 minutes - 44.7 MB

They say that working with family never goes well. Apparently, they never met Sivan Felder and her brother Barak of Two Heads Consulting. This dynamic duo is crushing the content marketing scene in Israel. In this episode, I interview Sivan Felder, VP, Marketing Director at Two Heads Consulting. Two Heads Consulting is providing impressive value with great content (mostly on videos) to the Israeli market via Facebook videos and an awesome group for entrepreneurs. Sivan Felder has been f...

Ep. 15: Empathize It: Martijn Boomsma: Unlock the Power of Now

December 04, 2018 18:00 - 51 minutes - 47.9 MB

Imagine that you're working for Nintendo developing games and then the Iphone4 comes out to crush your company. Well, that's what happened to Martijn Boomsma. The Apple App store came and, essentially, killed his business. In this episode, I interview Martijn Boomsma, CEO and Co-Founder of Lab Rooms. After years of being an entrepreneur and creating games from the heart, Martijn noticed that as soon as a product team comes into the mix, the creative process somehow leaves. In fact, Martijn ...

14: Empathize It: Reena Friedman Watts: Live from Jerusalem, Passion Brings Next Level Stories

November 28, 2018 19:37 - 21 minutes - 19.6 MB

Ever meet someone in real life, after months of online conversations? What does it take to take your story to the next level? This week, after months of conversations on Linkedin, I finally met Reena Friedman Watts in Jerusalem. I've been watching Reena's videos. I've listened as she interviews amazing people, she's all passion all the time. Today, many people want to grow their own business. They want to drive their personal brand to new levels. The question is how? How does someone enhan...

Ep 13: Empathize It: Warren Carlyle: The 7 C's of Building a Thriving Digital Community

November 22, 2018 15:00 - 1 hour - 154 MB

What does it take to build an engaged digital community? And what do octopuses have to do with it? A few months ago, I was introduced to Warren Carlyle via Facebook. His vision on digital community building is so on par with how I approach every client, every project, and every piece of content. It's clear that today, there's a strong call for not only building a strong digital community but actually engaging with the people within the community. In fact, Facebook themselves stated that they...

12: Empathize It: Ben Roberts: Reverse Engineering the Customer Acquisition Process

November 15, 2018 08:40 - 55 minutes - 101 MB

Ever wonder how to reverse engineer the customer acquisition process to drive real value? After meeting Ben Roberts at Engage Prague, we connected immediately. Ben is just on a social media roll and I'm honored to be part of his growth trajectory. It's clear that today, there's a strong call for transparency and reinventing the process of bringing new business. People have been buying from people for years. Today's audiences expect more from a brand, from a service provider, from a company....

11: Empathize It: Lucy von Sturmer: Live from #websummit "Refining the Why of a Brand"

November 08, 2018 13:34 - 33 minutes - 61.5 MB

What are the trends in today's digital space? What are the big brands, companies, and enterprises thinking about? It's clear that today, there's a strong call for transparency and true leadership. Today’s audiences expect more. We expect more from brands, governments, organizations, and leaders. In today's digital landscape, brands need to be deliberate in their communications and open to making changes that may challenge existing norms. Today's audiences are active participants and are seeki...

10: Empathize It: Carey Fried: Sabre tooth tigers, Google training, and empathy muscles

November 04, 2018 08:44 - 39 minutes - 71.6 MB

Ever wonder what it's like to integrate empathy into a business? Why would a company want to bring this 'soft skill' in the workplace? Hear from Carey Fried all about the experience. Carey Fried is the perfect follow up to Ed Andrew, in episode 9. Ed spoke about self awareness and responsibility. Now it's time to learn all about flexing the empathy muscle. Carey Fried, a colleague is an ideal guest to speak about a company integrating a framework of empathy. A Bit About the Guest Carey Fried...

09: Empathize It: Ed Andrew: Self Awareness Starts with Responsibility

October 25, 2018 07:17 - 50 minutes - 91.8 MB

After speaking to Jenn Herman, in episode 8 Instagram and being human on social media, I decided to take a step back. It was time to reflect on the human aspects that drive business today. When considering my network, I thought Ed Andrew would be an ideal guest. Ed's brand The Human Consultancy focuses on the human side and one which inspires great people to thrive and to achieve great things. By combining Ed's business knowledge and personal experience, his brand is able to help people bala...

08: Empathize It: Jenn Herman: Instagram, Emotional Marketing and Being Human on Social

October 16, 2018 16:26 - 1 hour - 116 MB

Emotional marketing is hard to get right, especially on Instagram. When I think about Instagram marketing and getting it right, who else could I ask but the famous Jenn Herman?! After speaking to Katie Clift, in episode 7, about PR and Marketing in a digital world, I thought Jenn would be a perfect guest to drill down into the topic of emotional marketing, specifically Instagram. In this episode, Jenn and I cover a ton of topics and get a bit sidetracked when we learn about the official 'dea...

07: Empathize It: Katie Clift: PR in a Digital World

October 09, 2018 11:07 - 1 hour - 121 MB

Is there room for PR in a digital world? Can PR still find a position for brands and entrepreneurs? After speaking to Samuel Pavin about the other side of the hustle in episode 6, I thought it would be a great opportunity to learn about raising awareness. When I think about international brand positioning and PR, who better to speak to than my colleague Katie Clift. I met Katie Clift at Engage Prague in 2018. At the time, I was impressed with her knowledge and understanding of so many issues...

06: Empathize It: Samuel Pavin: Reaching the Pique of the Hustle

October 03, 2018 18:27 - 54 minutes - 99.5 MB

I've known Samuel Pavin for several years now, although we only met at Huawei Connect 2017, in Shanghai. After speaking to Walter Jennings in episode 5, I'm excited to speak with Sam about the 'other side' of entrepreneurship, including some of the unstated or taboo topics of entrepreneurship. After reading an article in Techcrunch about the emotional struggle of founders, Sam and I use this as a springboard for an exhilarating conversation. Today, I'm honored to host Sam, Senior Marketing...

05: Walter Jennings: Influencer Relations, Win/Win Opportunities and Complex Stories

September 26, 2018 22:32 - 41 minutes - 75.8 MB

I've known Walter Jennings for three years, at the time, he was leading the International KOL (Key Opinion Leaders) program for Huawei. Today, I'm honored to host Walter, who is now a Senior Consultant at the Tantalus Consulting Group, serving as the firm’s leading expert on International Key Opinion Leaders and Influencer Relations for corporate reputation A Bit About the Guest Walter Jennings is one of the most seasoned communications professionals out there. Based in Hong Kong, he is an Am...

04: Empathize It : Esti Rand: Marketing Charlatans, Wheelbarrows, Mud and Sneeches

September 16, 2018 05:43 - 1 hour - 122 MB

Several months ago, when the idea of this podcast was still in its ideation phases, I had the distinct pleasure to be hosted by Esti Rand on her Business Breakthrough podcast. Now, I'm honored to host Esti who is a long-time colleague, driven entrepreneur and passionate about helping small, medium and large businesses. A Bit About the Guest Estie Rand built a six-figure business with zero dollars in ad-spend in under two years, with a fully virtual team (while raising five kids!). The founder...

03: Bryan Kramer: Mad Men of Marketing, Fickle Customers, and Creating Trust

September 04, 2018 19:38 - 29 minutes - 54.1 MB

When I started my podcast, I came up with a top 10 wish list of guests that I'd love to host. Bryan Kramer was on that list. Over the years, I've read all of his books, I've participated in his #H2H Twitter chats, learned from his content, and have listened to his videos. With such a strong community and vast years of digital and marketing experience, Bryan is a true thought leader. As soon as I published my first episode, he was one of the first to respond and react. Within minutes of publi...

02: Empathize It: Ross Quintana: Mac n' Cheese, Retail's Secret Sauce, and Fiverr

August 28, 2018 06:11 - 40 minutes - 75.1 MB

In a world driven by selfies and social; where empathy and entrepreneurs are considered contradictory. In this podcast, Mordecai Holtz aims to put empathy back in the boardroom by hearing from the best entrepreneurs around the world and learning how they’ve learned to “empathize it,” and how it’s actually driving the digital economy.

01: Empathy, My Super Powers and My Kryptonite

August 20, 2018 19:10 - 4 minutes - 10.2 MB

In a world driven by selfies and social; where empathy and entrepreneurs are considered contradictory. This podcast aims to put empathy back in the boardroom by hearing from the best entrepreneurs around the world and learning how they’ve learned to “empathize it,” and how it’s actually driving the digital economy.