A conversation with Deepak Shukla, Founder and CEO of Pearl Lemon,  highlights the constantly shifting SEO industry, what it's like to adapt to these changes and why SEO is never dead. 


Deepak bootstrapped the business from his mum’s house to a £275k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.