Digital transformation and what the last 18 months mean to B2B and B2C businesses. A conversation with Santiago Blanco, CMO of McDonald's Latam

Embracing Change

English - October 25, 2021 22:25 - 52 minutes - 48.6 MB - ★★★★★ - 2 ratings
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More than ever, digital transformation has become a key piece in this world that changes faster than we expect.

Digital transformation is based on the profound changes in business activities, processes, and competencies required to realize the opportunities of the digital world. It is vital for all businesses, from small to enterprise, to embrace this transformation with a clear strategy in mind if they want to stay relevant and survive going forward.

In this conversation, Gerardo Kerik speaks with Santiago Blanco, Chief Marketing and Digital Officer at Arcos Dorados (McDonald's Latam), about how consumer behavior has changed. They also discuss the keys to understanding these changes and creating a digital strategy to face this new era.

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