Embracing Change
32 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 2 ratingsEmbracing Change with Gerardo Kerik is a captivating podcast exploring the digital transformation in marketing, branding, and sales. Each episode features insightful interviews with industry innovators, offering a deep dive into the impact of digital innovation. From strategies and challenges to triumphs, Gerardo guides the conversation to help professionals navigate the digital landscape. Tune in for practical advice, expert insights, and inspiring stories. Embrace the digital revolution with us!
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Episodes
Navigating the waves of change in purpose driven organizations
March 08, 2024 20:13 - 41 minutes - 37.6 MBDive deep into the dynamic world of digital transformation in our latest Embracing Change Podcast episode, where we had the pleasure of hosting Matt Morris, Head of Strategy at Hopeware. In this captivating conversation, we unravel the intricate journey of mission-driven organizations navigating the ever-evolving digital transformation landscape. With his wealth of experience at the forefront of strategy for Hopeware, Matt Morris shares invaluable insights into the unique challenges and tr...
Challenger Brands in the Digital Age: Insights from Matt Sherman
December 20, 2023 15:46 - 40 minutes - 74.1 MBWelcome to a new episode of Embracing Change. We were pleased to host Matt Sherman, Senior Vice President of Brand Marketing and Retail Sales at PetPlate, Inc. Join us as Matt unveils the remarkable journey of PetPlate, from its origins as a digital brand to its current status as a multi-channel retail powerhouse. We'll delve into the unique challenges and opportunities of this transition. Matt will also share valuable insights into how the pet food industry has been affected by the global ...
Marketing in a Digital World: Insights from Analisa Dominic
September 29, 2023 18:06 - 34 minutes - 32.4 MBJoin us on this "Embracing Change" episode as we sit down with Analisa Dominic, CMO and VP of Marketing at OpenGear. Analisa is a tech industry powerhouse known for her strategic insight and innovative approach. She shares her journey from IBM to AT&T and now OpenGear, emphasizing the importance of being customer-obsessed and leveraging technology to enhance human connections. Analisa also offers valuable advice to women in the tech industry, encouraging authenticity and continuous learning....
Redefining TV: Jonathan Mitchell's Journey through local broadcasting evolution
September 05, 2023 20:58 - 39 minutes - 36.9 MBIn this episode of Embracing Change, we dive into local broadcasting with our guest, Jonathan Mitchell, Vice President and General Manager of WMC Television. Join us as we explore Jonathan's journey and discover what inspired him to venture into the TV industry. From childhood exposure to local news to an unexpected turn of events, Jonathan's story is as fascinating as it is relatable. In this episode, Jonathan Mitchell shares his perspective on the transformation of the TV industry, the sy...
Balancing Tech and Touch: The Vital Role of Relationships in Banking
August 11, 2023 21:15 - 31 minutes - 29.6 MBStep into the world of modern banking transformation with a captivating episode of "Embracing Change," featuring our guest, Dwight Flenniken. As the Chief Marketing Officer of Sunwest Bank, Dwight takes us on a journey through the intricate balance between technology and human connections in today's banking landscape. In this engaging conversation, we unravel the complexities of digital transformation and its profound impact on the banking industry. Dwight discusses how technology seamlessl...
Decoding Marketing Brilliance: Scot Safon's Insights
July 27, 2023 21:41 - 48 minutes - 44.7 MBPrepare for an eye-opening episode of Embracing Change as we sit down with the marketing genius Scot Safon. Join us as Scot reveals the hidden gems of the marketing world, taking you on an exploration of content strategies and the art of trendspotting. As a distinguished Media Consultant and Former CMO of CNN, Scot's expertise is unmatched, and he generously shares insider tips that have driven unparalleled success in the industry. Discover the power of content marketing and how to harness t...
From Startup to Global Success: The Journey of PopSockets and the Power of Omni-Channel Growth
July 13, 2023 21:24 - 45 minutes - 42.2 MBIn this new episode of "Embracing Change," I had the privilege of speaking with Eugenio Méndez, Chief Revenue Officer at PopSockets LLC. During our conversation, we explored how PopSockets has implemented omnichannel strategies, prioritizing a digital approach to drive e-commerce and Amazon sales. Eugenio also shares insights into PopSockets' successful global expansion in key markets such as China, Canada, Germany, Mexico, and Colombia, effectively positioning the brand as a premium player....
Revolutionizing Marketing in a Digital Age: Insights from a Challenger Brand.
June 01, 2023 11:20 - 40 minutes - 37.7 MBIn this new episode of "Embracing Change," I had a distinguished guest, Reinaldo Padua, Chief Brand Officer at Beliv Company. We delved into the intricacies of navigating the multi-connected marketing world and uncovered the secrets behind driving successful campaigns in today's dynamic landscape. During the conversation, we explore the challenges and opportunities that arise from the ever-evolving marketing ecosystem. Reinaldo shares his insights on staying agile in a digital age, adapting...
Inside the Digital Revolution of Higher Education with Ethan Braden
May 16, 2023 13:41 - 33 minutes - 31.5 MBIn this inspiring episode of Embracing Change, we're privileged to host Ethan Braden, the Chief Marketing and Communications Officer of Purdue University and Purdue Global. Braden, with his trailblazing efforts in the digital transformation of higher education, brings a wealth of knowledge and experience to our discussion. As an influential leader driving change in academia, he has successfully steered Purdue towards a digitally-empowered future, making it a benchmark for other institutions....
Making Waves: Microeconomic Development & Digital Transformation - A Conversation with Faris Alami
April 26, 2023 21:09 - 50 minutes - 46.6 MBTechnology is transforming the very nature of entrepreneurship - creating fresh opportunities for those eager to seize them. To discuss this subject, I invited Faris Alami, Founder and CEO of ISM, a leading U.S. company specializing in inspiring entrepreneurs, supporting the establishment of incubators, and building leadership programs worldwide. We delved into the potential gains offered by innovative tools and strategies for transitioning through challenges in an ever-evolving entrepreneur...
Roy George - The Mortgage Industry is Going Digital!
April 13, 2023 19:31 - 39 minutes - 36.7 MBReady to hear about a massive shakeup in the mortgage industry? I recently had Roy K. George, President and Managing Partner of MOR Lending, on my podcast Embracing Change', discussing Digital Transformation and how it's revolutionizing mortgages - all intending to overcome even our biggest challenges. So if you're curious about what transformation could mean for your future home loan or want some insightful entertainment, listen to this episode here.
ESPAÑOL - La transformación digital en la industria de contenidos audiovisuales
March 23, 2023 21:13 - 55 minutes - 50.9 MBThis episode is in SPANISH La disrupción digital ha transformando la industria de los medios de comunicación, creando un nuevo panorama lleno de oportunidades, pero sobre todo de grandes desafíos. Frente al boom del streaming, los líderes de la industria exploran cómo pueden aprovechar esta transformación para obtener mejores flujos de ingresos, al tiempo que se enfrentan a los retos que surgen en su camino. Para conversar sobre este tema tan interesante, invité a Marcelo Liberini, VP Digit...
The Marketing Revolution
February 26, 2023 20:47 - 39 minutes - 36.2 MBIn the last two decades, digital transformation has changed how companies market to their customers. Technological change has resulted in innovative strategies to connect with the public and raised expectations of what marketing should be today. I invited Norman Miglietta, Head of Marketing at Lazer Logistics, to the new episode of my Embracing Change podcast to speak on this topic. We discuss AI, automation, behavior change, consumers, and more.
The Marketing Revolution - A conversation with Norman Miglietta
February 26, 2023 20:47 - 39 minutes - 36.2 MBIn the last two decades, digital transformation has changed how companies market to their customers. Technological change has resulted in innovative strategies to connect with the public and raised expectations of what marketing should be today. I invited Norman Miglietta, Head of Marketing at Lazer Logistics, to the new episode of my Embracing Change podcast to speak on this topic. We discuss AI, automation, behavior change, consumers, and more.
How digital transformation is disrupting education
February 12, 2023 21:52 - 38 minutes - 35.3 MBDigital transformation is redefining the educational landscape and revolutionizing the way we learn. From taking advantage of new technologies to improving access, digitization is paving a brighter future for generations of students worldwide. To dive deeper into this fascinating topic, I invited Tamas Haiman CO-FOUNDER, SuperCharger Ventures to my new episode of the Embrancig Change podcast.
Challenges and opportunities for the publishing industry - A conversation with Attila Gazdag
February 02, 2023 22:44 - 39 minutes - 36.9 MBToday's media publishing industry is undergoing a digital transformation; companies are forced to evolve to keep up with technological advances and changing user behaviors. To talk about this subject, I invited Attila Gazdag, President of Albert Whitman Media, to the new episode of my Embracing Change podcast. We dived into the challenges, opportunities, and strategies available when adapting your media business for the modern age.
How Technology is Shaping the Future of Education
January 15, 2023 21:33 - 43 minutes - 40.1 MBHow does education delivery change over time? What are its strengths and weaknesses as we move into the future? And, what can we learn about ourselves by looking back at our past experiences with learning methods like schooling or universities - both good ones & bad? Those old ideas might not make sense anymore because people now have different needs. To talk about this subject of great interest to everyone, I invited Sathish Bala, Founder and CEO of Schoolio, to the new episode of my Embrac...
How digital transformation is driving a new customer experience
November 14, 2022 15:57 - 45 minutes - 42.3 MBRafael Acevedo, a marketing executive with more than 20 years of experience in senior roles at brands like Coca-Cola and Dunkin Brands (to name two), shared his insights on how digital transformation is driving a new kind of customer experience. With constant feedback loops between companies’ data assets and their ability to make informed decisions based on that information, empowered marketers can stay ahead during market changes while providing personalized services for consumers never lik...
The Music Industry in the Age of Digital Distribution
October 17, 2022 22:38 - 53 minutes - 49.2 MBThe Music industry is ever-changing, and with the recent pandemic, digital challenges have become more prevalent. Seth Schachner joined us on the Embracing Change podcast to discuss these digital challenges and how the music industry is navigating them. In this conversation, we explored how the internet has changed how music is distributed and consumed and what that means for artists and Music industry professionals. We also discussed the role of social media in promoting and discovering new...
How to understand and attract Hispanic shoppers - A conversation with Ariela Nerubay
August 04, 2022 14:48 - 58 minutes - 54 MBThe need to change how we communicate with and engage Hispanic clients is becoming more pressing than ever. The fact that they represent such an integral part of our economy can no longer be overlooked, which means companies must expand their reach online to keep up! In a new episode of Embracing Change, I had the pleasure of speaking with Ariela Nerubay, EVP and CMO from Curacao, about how digital transformation has changed how we communicate with and engage Hispanic clients in the United S...
How fintech is changing the game for unbanked minorities - An interview with Val Infante from MyBambu
June 14, 2022 16:28 - 38 minutes - 35.8 MBBanking is moving away from the traditional banking systems and into a new era of financial technology. In a new episode of Embracing Change, Gerardo Kerik discusses with Val Infante, Chief Operating and Marketing Officer at MyBambu, the trends in Fintech and how his company is providing a service and changing the lives of previously unbanked minorities. For more info, visit www.wsidigitalboost.com and mybambu.com
How Artificial Intelligence is Reshaping Email Marketing
May 13, 2022 18:34 - 1 hour - 57.9 MBEveryone here has heard of Artificial Intelligence, and we all agree that it will change the world. In my new episode for Embracing Change, I invited William Balance, CEO of Lavender, to talk about this topic, specifically how artificial intelligence, together with psychology, can help us write high-quality emails ensuring open rates are at their peak! For more information visit www.wsidigitalboost.com
How is digital transformation changing the healthcare industry?
April 07, 2022 19:34 - 53 minutes - 49.3 MBWhat are the challenges of digital transformation in healthcare? How do we deal with the patient-doctor relationship in the era of telemedicine? These and other topics were part of the discussion with Douwe Bergsma/Chief Marketing Officer of Piedmont Healthcare, with whom I had the pleasure of talking for a new episode of my Embracing Change podcast. For more information visit www.wsidigitalboost.com
Marketing to Multicultural Audiences in a Digital World
March 23, 2022 20:36 - 57 minutes - 53.5 MBMulticultural marketing is exciting for me, even more so if it is with an expert, such as David Mesas, Director of Sales, Multicultural | NYIAX. I had the pleasure of having him as a guest on my Embracing Change podcast. We discussed marketing strategies and some interesting points, such as where should we aim when doing multicultural marketing. Do we focus on the language? Culture? or both? For more information visit www.wsidigitalboost.com
The future of higher education - A conversation with Leo Schlesinger
February 23, 2022 16:09 - 1 hour - 58.3 MBThank you to Leo Schlesinger, CEO of Aliat Universities, for participating in the Embracing Change podcast. A fascinating conversation about digital transformation in education before, during, and after the quarantine and the challenges facing this industry in Mexico and the world. For more information visit www.wsidigitalboost.com
Challenges of mobilizing large organizations to respond to changes in the marketplace
January 19, 2022 00:00 - 49 minutes - 46.2 MBIn this episode, I talk to Gaston Vaneri, SVP of Brands at Cox Communications, about some of the challenges established brands have in mobilizing internal resources to respond to changes in the marketplace. We discussed many topics, from mapping a customer's journey to the complexities of translating brand values into the user experience. For more information visit www.wsidigitalboost.com
Can Media and Entertainment reinvent itself, again?
November 15, 2021 22:39 - 56 minutes - 52.8 MBIn this conversation, Henry Martinez and Gerardo discuss the many times the Entertainment industry had to reinvent itself and shine some light on the future of the Media and the Creator Economy. Henry (Enrique) Martinez, is the Chairman of the Latin American Media and Advertising Council. Previous to that he spent 20 years as President of Discovery Communications Latam.
Digital transformation and what the last 18 months mean to B2B and B2C businesses. A conversation with Santiago Blanco, CMO of McDonald's Latam
October 25, 2021 22:25 - 52 minutes - 48.6 MBMore than ever, digital transformation has become a key piece in this world that changes faster than we expect. Digital transformation is based on the profound changes in business activities, processes, and competencies required to realize the opportunities of the digital world. It is vital for all businesses, from small to enterprise, to embrace this transformation with a clear strategy in mind if they want to stay relevant and survive going forward. In this conversation, Gerardo Kerik sp...
Selling effectively in a remote world
April 15, 2021 23:00 - 49 minutes - 46 MBThe current health crisis has forced many businesses to stay home. In this conversation, Kevin and Gerardo discuss the most successful strategies and techniques to continue your prospecting and lead generation activities remotely. Two guys just trying to help the community. Key points discussed were: 1) Have a positive mindset 2) Be disciplined 3) Set a schedule 4) Establish or adapt your goals 5) Establish new behaviors and activities 6) Keep prospecting To learn about how we can hel...
Optimizing through COVID-19 for higher revenue
March 15, 2021 22:00 - 51 minutes - 47.4 MBWith the COVID-19 everyone is staying at home which is making your website more crucial for your business. Providing visitors with an optimal user experience is more important now than ever, so instead of just cutting marketing spend, businesses should focus on how they can better convert the traffic they’re already receiving. Our guest today is Marty Greif, President of Site Tuners. Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team...
Online and LinkedIn strategies to continue prospecting digitally
February 15, 2021 23:00 - 50 minutes - 47.1 MBThe current health crisis has forced many businesses to stay home. In this conversation, Gerardo Kerik and Francois Muskat discuss online strategies to continue prospecting and lead generation during the COVID-19 crisis. In particular, they discuss how to use LinkedIn for developing warmer connections to leads and prospects. Francois Muskat Bio: With 16 years of digital marketing experience, this baby boomer challenges himself every day. Francois is known for his ability to simplify compl...
Pivoting, Surviving & Thriving - an open conversation to help your business deal with COVID-19
January 15, 2021 22:00 - 59 minutes - 55.3 MBIn this conversation, Gerardo Kerik and Jack Porter Smith discuss insights and learnings to help businesses navigate the COVID-19 crisis. Topics include: - How to continue your lead generation activities? - Should you pivot to digital? How? - How is COVID-19 affecting the ad markets and bid prices? - When is the right time to invest? - What industries are poised to grow? Find out more about how we can help businesses of all sizes at www.wsidigitalboost.com