Can Media and Entertainment reinvent itself, again?

Embracing Change

English - November 15, 2021 22:39 - 56 minutes - 52.8 MB - ★★★★★ - 2 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Digital transformation and what the last 18 months mean to B2B and B2C businesses. A conversation with Santiago Blanco, CMO of McDonald's Latam

Next Episode: Challenges of mobilizing large organizations to respond to changes in the marketplace

In this conversation, Henry Martinez and Gerardo discuss the many times the Entertainment industry had to reinvent itself and shine some light on the future of the Media and the Creator Economy.

Henry (Enrique) Martinez, is the Chairman of the Latin American Media and Advertising Council. Previous to that he spent 20 years as President of Discovery Communications Latam.