Challenges of mobilizing large organizations to respond to changes in the marketplace
Embracing Change
English - January 19, 2022 00:00 - 49 minutes - 46.2 MB - ★★★★★ - 2 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Can Media and Entertainment reinvent itself, again?
In this episode, I talk to Gaston Vaneri, SVP of Brands at Cox Communications, about some of the challenges established brands have in mobilizing internal resources to respond to changes in the marketplace. We discussed many topics, from mapping a customer's journey to the complexities of translating brand values into the user experience.
For more information visit www.wsidigitalboost.com