Taste of Place artwork

Taste of Place

69 episodes - English - Latest episode: 2 months ago - ★★★★ - 5 ratings

Culinary culture and heritage podcast by Erik Wolf and the World Food Travel Association.

The Taste of Place podcast brings you new knowledge and inspiring stories from some of the world’s most successful culinary professionals as they share with you their experience with culinary travel, as well as their thoughts on culinary culture and culinary heritage. . Whether you are a seasoned professional, an entrepreneur thinking about getting into culinary tourism, or a consumer with an interest in our industry, our podcast series will inspire everyone.

Business Society & Culture Places & Travel erik wolf foodtourism culinarytourism gastronomytourism culinarytravel turismogastronómico foodtravel
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Episodes

Ep 19. Christie Peters – Skip the Easy Money

March 20, 2019 00:27 - 35 minutes - 81.2 MB

In this episode you'll learn: Make it nice or make it twice Why slow and steady wins the race Why you should skip the easy money How waste is money Watching the small details can add up to big savings What you can do to avoid paying for advertising What you can do to avoid having to repeat tasks Discussed in this episode: Christie's companies: The Hollows Primal Pasta

Ep 18. Michele Morris - Make Lemonade When Life Gives You Lemons

February 15, 2019 01:22 - 33 minutes - 77.8 MB

In this episode you'll learn: Why popular destinations are already losing their authenticity Why multinational chain businesses are not a reason for travel Why you can only do so much/not bite off more than you can chew The one thing bloggers can do to set their food blogs apart from competition Why first impressions of a destination and its food are so influential for food-loving travelers Discussed in this episode: Michele's companies: Cooking With Michele Michele Morris Books

Ep 17. Rosetta Ferrari - Travel is the Best Education

January 28, 2019 16:48 - 36 minutes - 82.5 MB

In this episode you'll learn: To know and focus on your true strengths, and hire others to do what you need help with For those who are shy, how to arrange circumstances so you will be in a position to overcome your shyness Why authentic cuisines ultimately beget fusion dishes Why regional cuisines are, in many cases, more important than national cuisines Why promoting regions instead of entire countries can help combat overtourism Why travel is the best education Discussed in this ep...

Ep 16. Chantal Cooke - Stop Listening To Other People

December 18, 2018 09:42 - 44 minutes - 41 MB

In this episode you'll learn: How the food tourism industry is behind the times, and why you are missing an important opportunity Why more people than ever are looking for meat-free dishes How traditions move on (and rightly so) How vegetarian food can also please meat-eaters Why restaurant and hotel chefs are actually being prevented by their owners from innovating with vegetarian and vegan cuisine Why we should stop listening to others and start listening more to ourselves Discussed...

Ep 15. Javier Albarracin - Halal Isn't Just About Religion

November 19, 2018 17:56 - 39 minutes - 36.3 MB

In this episode you'll learn: How people take their own behaviors and preferences with them when they travel. Why special diets are here to stay. The preference for Halal is growing quickly, even among non-Muslims. Halal isn't just about religious preferences, it's also a way to guarantee the origin of foods and protect food safety Why it's so hard to reproduce a taste of place after you've traveled home from the place How gastronomy and music are two universal languages How gastronomy...

Ep 14. Alison Burgh - Cultivating A Sense Of Community

October 16, 2018 10:00 - 35 minutes - 32.3 MB

In this episode you'll learn: Why developing a sense of community is critical in food tourism Why creating a unique and memorable experience is a critical part of getting food tourism right Why you can't worry about doing what is expected of you - just follow your heart Discussed in this episode: Alison's company: Acorn Tourism Development Consultants

Ep 13. Amber & Eric Hoffman - Instagram Is Not A Panacea

September 20, 2018 12:04 - 47 minutes - 107 MB

In this episode you'll learn: How being an entrepreneur is a job: you have to take it seriously Why you need to have savings built up before you launch out on your own How "no" is a big motivator Why Instagram isn't the panacea everyone thinks it is How secondary and tertiary destinations can help solve the overtourism problem How to get professional quality photos and videos without spending a lot Discussed in this episode: Their Food Travel Blog: With Husband In Tow Their Company:...

Ep. 12 Tung Do - Just Do It

September 03, 2018 12:16 - 38 minutes - 35.2 MB

In this episode you'll learn: Why you need to delegate to be able to succeed If someone doesn't accept your offer initially, don't give up Why it's important to speak English in any industry Why the past doesn't repeat but it often rhymes Why you need to be remarkable or be nothing How ego and overconfidence can ruin everything Why you can't rest your laurels Why you shouldn't try to be all things to all people Just do it: start a business even if you don't have the experience Disc...

Ep. 11 Evarist March - See You In The Wild

July 16, 2018 09:26 - 44 minutes - 40.7 MB

In this episode you'll learn: Why it's important to have a connection to the food you eat. How nature can inspire cuisine. Why it's important to preserve endemic culinary cultures. Why it's important to dream about your potential. How take inspiration from others to help you follow your own path. How to stay competitive when the price of products keeps going down. Discussed in this episode: His company NaturalWalks

Ep 10. Jenn David - The Power of Design

June 20, 2018 07:19 - 46 minutes - 42.2 MB

In this episode you'll learn: Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself How multiple languages on the packaging can affect consumer's expectations of the product or experience How attractively packaged food/beverage products can help foster long-lasting visitor memories Discussed in this episode: Jenn David Design How to Design Your Specialty Food Packaging to Sell, a book by Jenn David Connolly

Ep 9. Jon Simon - The Lost Art Of The Phone Call

May 19, 2018 07:17 - 35 minutes - 48 MB

In this episode you'll learn: What food and fashion have in common About the risk of food/beverage homogenization and what to do about it Why focusing on the food experience in local areas is critical to success Why serving a memory and not a meal is the key to success What happens when you have a 1 on 1 conversation with another human (in our era of the Internet) Discussed in this episode: Tools of Titans (book)

Ep 8. Amanda Niode - Making Food Travel Memorable

April 23, 2018 21:47 - 37 minutes - 34.1 MB

In this episode you'll learn: Why it's important to find and then share the stories about the area as well as the products and the people What goes into an area's "signature dish" How to motivate yourself to get started on a food tourism project of your own The destination marketing opportunity today for secondary and tertiary destinations Think about and develop unexpected food & beverage experiences The three things that make food travel memorable Discussed in this episode: Trailin...

Ep 7. Bill Baker - On Relevance, Strategy & The Human Touch

March 18, 2018 20:50 - 45 minutes - 41.8 MB

In this episode you'll learn: How to coalesce a smaller community around its food and beverage assets What you need to watch to ensure that you always stay relevant How and why you need to share the story of a place in order to sell it How brand promise affects food traveler expectations - for better or worse How to create a win-win-win among local residents, destination marketers/governments and visitors Why politicians need to perform a cost-benefit analysis before interfering with d...

Ep 6. Fia Gulliksson - On Being A Passionate Potato

February 21, 2018 23:42 - 41 minutes - 38.4 MB

In this episode you'll learn: What it means to be a passionate potato How to establish and then prioritize your core values How to become an Innovation Master by acting like a "C.I.A." agent How to bring your vision to life when everyone else says "no" Why you need to trust your inner voice Discussed in this episode: Food In Action

Ep 5. Oscar Farinetti - Honor Our Food Cultures

January 23, 2018 20:07 - 49 minutes - 45.5 MB

In this episode you'll learn: How it's OK to start with nothing more than a vision - build it and they will come Why it's critical to honor our food traditions and food cultures Why starting with the hardest task makes subsequent tasks easier What can be done to reduce "overtourism" and the strain on popular destinations Why tourists should be encouraged to eat the local dishes Discussed in this episode: Eataly Eataly World

Ep 4. Sean Kuylen - The No Barcode Chef

December 19, 2017 02:05 - 41 minutes - 38.3 MB

In this episode you'll learn: Why you need to be true to your cuisine (don't try to imitate). Why it's important to preserve traditional cooking techniques. Why it's important to be proud of what you have - your heritage, culture and ingredients. Why infrastructure is crucial to disseminating food and beverage experiences to visitors. Discussed in this episode: Taste Belize Chef Sean's TedX Talk

Ep 3. Judith Von Prockl Going All In

November 16, 2017 21:39 - 36 minutes - 33.2 MB

In this episode you'll learn: How the customer becomes the hero What it was like to be a pioneer in the food travel industry The importance of word-of-mouth and referrals The importance of Instagrammable moments Why entrepreneurs should go all in right from the start

Ep 2. Irene And Mei Li - Believe In Your Dream

October 11, 2017 18:06 - 37 minutes - 51 MB

In this episode you'll learn: How 3 siblings were able to balance work and personalities in a family-owned business How 3 siblings started a food truck with a lot of passion about and interest in food, but no foodservice experience Why introducing an open books policy with company employees contributed to greater employee commitment to the business How you don't need to be a professional writer to write a cookbook The importance of visioning

Ep 1. Ari Weinzweig - Sweat The Details

August 22, 2017 22:02 - 40 minutes - 55.4 MB

In this episode you'll learn: How to "just do it" and follow your dream Why it takes patience when growing a business Why it's important to listen to your customers What visioning is and why it's key to your business success Visit www.zingermanscommunity.com to learn more about the company. Ari's books can be ordered at www.zingtrain.com/books-and-dvds