In this episode you'll learn:

Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself
How multiple languages on the packaging can affect consumer's expectations of the product or experience
How attractively packaged food/beverage products can help foster long-lasting visitor memories

Discussed in this episode:

Jenn David Design

How to Design Your Specialty Food Packaging to Sell, a book by Jenn David Connolly