DoctorDemographics Podcast
257 episodes - English - Latest episode: 6 months ago - ★★★★★ - 15 ratingsThis is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base.
The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.
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Episodes
Slippery Sands of Demographics
November 17, 2018 11:00So much is changing in America's demographics and this podcast described a couple of those changes that are influencing where you could and should be practicing. In fact, some of the change may be occurring right under your feet!
Very BEST Facts For Reliable Practice Metrics
November 15, 2018 17:00I am in full rant mode right now. I keep finding that our competitors are giving demographic data to their clients with little or no analysis. It is like giving a patient their own X-Rays and asking THEM to interpret them. The results are costing dentists a lot of money. This session discusses what REALLY matters in finding your best places. ALSO, get the new dental demographics book at DentistSiteSelection.com. We have lots of free ways to get it and some great offers on your rese...
Multiple Office Practices Revisited
November 09, 2018 17:00 - 9.61 MBOver my years as a dental demographer, I have seen MANY such practices. And there is a reason so many fail or never really reach to their best potential. This episode will discuss some of the specific of why and how to avoid these pitfalls.
Contrasts. Idaho v. New Jersey, Nevada v. Connecticut
November 02, 2018 16:00 - 8.3 MBI created this episode to illustrate WHY some locations (including states or just parts of states) are doing well and will serve well for practice purchases or start-ups. In this case, we will discuss how being on a state border will impact your location choices.
Periodontists Only!
October 26, 2018 16:00 - 8.4 MBAs part of my series on site selection for dental specialists, I have created this episode for periodontists. Granted, there are not a huge number of them but the things that make for a good site are fairly unique.
Endodontists ONLY
October 19, 2018 16:00 - 9.74 MBThis is a session devoted to identifying the factors that will make a good endodontic practice. And, yes, I do get specific on the thorny issue of determining whether there is room for one more. We offer reports on analyzing specific sites but I thought getting an idea of the real numbers might be useful.
Orthodontists ONLY
October 12, 2018 16:00I thought it might be a good idea to list in a single episode what orthodontists need to know about practice sites, whether they are purchasing a practices or starting up from scratch. Yeah, this is pretty specific.
For OMS Only
October 05, 2018 16:00 - 8.32 MBI am not trying to be critical of other demographic companies the help dental professionals but their methodology is naive and wrong. This session is all about how to find the best place to put an OMS practice. I will deal with other specialities in the future.
The Demographics of Dentists by Doctor Demographics
September 28, 2018 16:00 - 10.1 MBSo many young dentists have the idea that if they could only know how old dentists were in an area, it might give them an important clue to how likely an area would be to have room for one more. Sure. This episode deals with this issue and other worthwhile facts about dentists and their careers.
Growth, Development, and Public Policy. Your Only Hope
September 21, 2018 16:00 - 34.4 MBThe differences among the various states and municipalities is increasing more than ever before. Forget natural disasters, the policy disasters are making practice viability much harder. Good policies are having the opposite effect. And people are acting in response rather dramatically.
Life & Death by Competition Ratios
September 14, 2018 16:00 - 12 MBOver the years, I have posted episodes on how to tell if an area is saturated or if it has potential. I have put all of the guidelines in a single episode. Here it is.
Automation, Artificial Intelligence, Replacing Dentists & Determininism
September 07, 2018 16:00This episode gets right to the heart of what a dentist's REAL job is. Far too often dentists consider their primary function to be clinical or even "mechanical." While these are important functions, they are only a minor part of what dentists do that is so important. We discuss this issue in the light of "Determinism."
Differentiation v. Segmentation
August 31, 2018 16:00 - 6.7 MBThere seems to be a great deal of confusion out there about the difference between Market Segmentation and Market Differentiation. Unfortunately, most dental consultants in the profession don't know what either term means, let alone the differences between them. This episode explains it all.
Age Influences Your Practice Potential
August 24, 2018 16:00 - 17.7 MBThe age of the people living in the patient base that really influences the potential of a practice, either to purchase or start-up, and this episode gets into the nitty-gritty of just why this is so. In short, age matters (a great deal!).
Naming Your Practice
August 17, 2018 16:00 - 8.76 MBOne of the first and most important decisions a doctor (or any business owner) can make it to name their practice. It is one of the first steps in establishing a brand or image and a giant step in determining how to promote the practice. This session is exceptionally important as it outlines the do's and don'ts of the process.
Heartland Heart Beat
August 10, 2018 16:00There are 19 states that make up the Midwest. This session reviews the relationship between growth and economic development of these states and lists how they should be considered as more or less desirable. And, yes, we do get specific.
Dental Commute
August 04, 2018 23:35Because we are discussing the Perfect Place to Put a Practice we have to revisit the idea that there exists a distance that is "too far." We also should acknowledge that the calculus of deciding a reasonable distance is changing. Traffic in increasing. Gas prices are rising. And the things you want in your life could be slipping away with too much time in the car.
MORE Advertising is not BETTER
July 27, 2018 17:37In this Interview with Professor Casey McDonald, and expert on advertising at the University of Georgia in Gainesville, FL, we discuss messaging, market research, and cost efficiency of dental practice promotion. And, yes, Casey is my daughter (and just as charming and smart as she can be.) Give it a listen!
American Migration
July 20, 2018 16:00 - 7.94 MBWe are going through another version of the Great American Migration where people are picking up and moving to new locations. This episode describes the move and provides an explanation of why it is occurring. This provides an idea of where YOU can find the perfect place to put a practice.
Sliding States for Dentistry
July 13, 2018 16:00The fact is, these are not all locations where practices are failing. Actually, some of these traditionally poor performers are looking like they are getting better. But several of these states are showing signs of long-term trouble in growth and development. This will have an impact on where dental students and new associates should consider their first jobs. Consider this a bit of a "heads up."
The Empty Office Next Door
July 06, 2018 16:00There are lots of reasons why practices fail. This is an episode exploring what you ought to know about purchasing this type of practice, how to evaluate the risks you are running, and what resources you should choose in your research.
The Empty Office Next Door
July 06, 2018 16:00 - 8.06 MBThere are lots of reasons why practices fail. This is an episode exploring what you ought to know about purchasing this type of practice, how to evaluate the risks you are running, and what resources you should choose in your research.
Housing Affordability & Dental Office Potential
June 22, 2018 16:00 - 6.44 MBToo many "poser" demographers are putting emphasis on where to put a practice on the wrong statistics. One of the smartest ways to determine a location with strong potential is to consider the Middle Class Housing Affordability numbers. It will predict growth, economic stability, and a growing patient base. This episode explains why.
Race, Ethnicity, & Dentistry
June 15, 2018 16:00 - 6.31 MBThis session breaks down the difference between race, ethnicity, culture, and language group. As the United States becomes more complex in its make-up, this is one session you don't want to miss!
Personality & Attitude, Psychographics v. Demographics
June 08, 2018 16:00 - 7.13 MBI am going to rat myself (and my colleagues) out a little when it comes to the truth of demographics. No great numbers on competition, growth, wealth or other demographic will be more predictive of success than people skills. Listen to what I mean. It will help you.
Is There Reason for Optimism in Dentistry?
June 01, 2018 16:00Like you, I read and listen to several dental publications, blogs, and podcasts. Frankly, I am really sad about the negativity I see regularly discussed when it comes to the future of dentistry. Well, this is a somewhat different take from a non-dentist.
Quick Draw Practice Acquisition
May 25, 2018 16:00I get many calls from frustrated Clients who say that someone else has "gobbled up" the most desirable sites for a practice that they had been considering. This episode is about the strategy to pull the trigger faster (and with more confidence) than the competition.
Jobs & the Surging South
May 18, 2018 16:00This is one of those episodes where I name names on places to consider for practice. We will detail some of the best regional markets for purchase, start-up, or employment for private practice and DSOs. I am trying to share factors that will matter to your future success.
Treasure & Trash In the Midwest
May 11, 2018 16:00It has long been expected that dental practice sites would emerge in the Midwest. And it has! Unfortunately, it isn't really where you thought it would be.
Voting with their Feet
May 04, 2018 16:00Sure, great demographic research is vitally important to a successful dentist (or one who WANTS to be successful). So, in this episode, we are tracking locations that are growing or shrinking. The bottom line: people are voting with their feet. They may not tell pollsters exactly why but we talk about the big trends here.
Time Table for Research & Order of Operation
April 27, 2018 16:00 - 7 MBI am often asked about when you need to start your research into locations and regions to purchase, start-up, or even associate. This session is a review of what you want to know and when you need to know it.
Thriving by Choosing the RIGHT Practice Broker
April 13, 2018 16:00 - 7.62 MBThis episode is about the process of choosing a practice broker to find the Perfect Place to Put a Practice. It is getting trickier to select the right broker given the way the industry has changed. This episode is an objective method to find what you need to know.
Places with Promise. 2018
April 06, 2018 16:00I only wish we could list EVERY location that had promise. But these (21) are a good start to show with there is growth in population, housing, jobs, and economic development.
Kiss of Death Locations, 2018
March 30, 2018 16:00I know it may sound odd but sometimes getting the information on where you do NOT want to risk your time and money can be quite helpful. Just be aware that next time (in about two weeks) we will be featuring our Places with Promise list. Don't forget to sign up for our free webinar by writing to us at [email protected]!
Norman Gelfand Interview
March 23, 2018 16:00 - 15.5 MBYou have to love Norman, who is a tremendously experienced expert on lease negotiation and real estate evaluation for dentists. He works all over the U.S. (which makes him rare) and has so many stories and ideas, as well as warnings and wisdom to share. I thought you would find him as fun as we did. Mike Green and I found him informative and charming.
Three Demographic Statistics that Spell Success or Tragedy
March 16, 2018 16:00 - 7.77 MBWhen it comes to determining where you want to practice, you want to research the facts that will make a real difference. Surprisingly, these factors might actually make you happier in practice in addition to making your practice more profitable.
Geriatric Dental Practice
March 09, 2018 17:00 - 7.1 MBDuring my many conversations with dentists I hear lots of complaints that the best places are too crowded. I have mentioned that before. But as we look at the populations who have need and money (and time), we have to go back to look at the Elderly. New places are springing up which look increasingly viable when we take the older crowd into account.
Practice Profitability & Working with the Poor
March 02, 2018 17:00Sometimes you best option for having a practice is setting up where there are many poor households. What should the appropriate place look like? How can you determine what TYPE of poverty is acceptable? This session answers those questions.
Infrastructure and Site Selection
February 23, 2018 17:00 - 8.27 MBSuccess does not always hang on what can be found in a demographic data table. Often, it will be indicated by accessibility and visibility. This session discusses the five key infrastructure variables.
Finding What You Seek
February 16, 2018 17:00To find the right location, we have to look at six key factors. This is the session you NEED.
Fertile Ground for Start-up Practices
February 05, 2018 16:23 - 6.13 MBThis session is all about finding what to do and what NOT to do when looking for start-up locations. When there are no practices in the region you want to consider or the prices are just too high, you have to consider where to start-up. And this session is all about where to look.
Best Places for Dentists to Live and Other Myths of Lists
February 02, 2018 17:00After having received a dozen requests for comments on lists published on the Internet, I thought it was time to respond about what is good and what is TERRIBLE about these lists.
Amazon and the Location Shell Game
January 26, 2018 17:00 - 8.9 MBThe search for a second location for Amazon will result in 50,000+ employees and billions of dollars in development. This is how demographers are examining the finalists for this location and illustrating what YOU need to know about sites for practice.
Why Do You Want a Partner?
January 19, 2018 17:00 - 9.04 MBThere are great reasons to want a partner and their are some terrible reasons as well. You want to avoid the one and choose the other. This is a pretty "steely eyed" approach to the topic that is so important.
Panning for Gold in a Sea of Competition
January 12, 2018 17:00In this episode, we are going to talk about correlations of factors and cause-cause-and-effect. To make good and informed decisions and practice locations, you have to understand the interplay of key factors to REALLY know if there is room or opportunity for practice.
A Christmas Carol
December 24, 2017 18:27 - 65.3 MBThis is a little, timely gift to those who have not read the book and don't seem to mind my voice reading it from beginning to end. Merry Christmas!
Resolutions to Gain Wealth in 2018 for Dentists
December 15, 2017 19:09You are going to have to make some important decisions right now in order to have a prosperous 2018. Granted, this is a marketing and demographic-heavy podcast. But it will probably make the difference between striking forward and being left behind.
Practice Purchase or Start-up
December 08, 2017 17:00I am a huge advocate for dentists owning their own practices. But when it comes to the practical considerations of which is better: purchase or start-up, there are some facts you have to keep in mind about your location. This session will help. We are also providing the code for a telephone consultation discount.
Dental CEO v. Dentist
December 01, 2017 17:00We are getting lots of questions about where to put a multi-office practice. How to evaluate these locations is tricky. The session talks about the of the dentist transitioning to a dental CEO.
Best Places for a Start-up Practice
November 17, 2017 17:00Last week we discussed the 10 places to avoid to start a practice. This week, we have the top 20 cities to consider for a start up based upon growth, development, taxes, and other demographic factors.