DoctorDemographics Podcast
257 episodes - English - Latest episode: 6 months ago - ★★★★★ - 15 ratingsThis is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base.
The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.
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Episodes
Quality of Life v. Quantity of Lives
January 25, 2021 18:00 - 13 minutes - 7.1 MBThis episode considers the debate on what the most successful parts of the United States are most viable. The conclusions rely upon whether you are seeking to start-up or purchase a healthcare practice or another kind of business. You may be surprised in what matters most to reach a conclusion.
Pants on Fire
January 21, 2021 00:16 - 14 minutes - 7.93 MBWe haven't seen this much falsehood about demographics EVER in the Media. And there are solid reasons for it. If the truth comes out, the plans of some cities, states, and counties are going to fall apart. So they have to hope that their falsehoods will hold up for while longer.
Human Nature and Demographics
January 13, 2021 20:26 - 13 minutes - 7.42 MBI have often said that one of the great freedoms Americans have is voting with their feet. When laws or regulations become burdensome, Americans move. And in that way, demographics are a reflection of our choices. That is how Americans live. The session explains more.
The Unwelcome Mat
January 04, 2021 18:33 - 12 minutes - 6.89 MBTwo recent news stories illustrated that these two places just don't want you here. On the other hand, some data is showing that several other locations would LOVE to have new doctors and their practices move into town. The want you. Does that make a difference?
Demographic Predictions for Practice in 2021
December 26, 2020 21:28 - 35 minutes - 17.2 MBEvery year I offer a glimpse of the future for doctors seeking to buy or start-up a practice in the next year. There are some BIG trends you should know about.
Demographic Predictions for Practice in 2021
December 26, 2020 21:28Every year I offer a glimpse of the future for doctors seeking to buy or start-up a practice in the next year. There are some BIG trends you should know about.
Locations with the Kiss of Death, 2020
December 02, 2020 16:46 - 23 minutes - 11.7 MBPerhaps, I am being too hard. But these 10 locations certainly deserve extra caution. It is more than slow growth. It is a combination of overhead, crime, over-regulation, and anti-business sentiment.
Places with Promise, 2020
November 18, 2020 02:17 - 24 minutes - 12.1 MBWe go through this list every year to share with our listeners the Places with Promise throughout the U.S. The metrics are different from our previous editions due to changes in the demographics and economic factors found in the Post Covid world. Give it a listen! This is important.
Unvarnished Truth
November 09, 2020 22:39 - 14 minutes - 7.53 MBPractice Brokers and Demographers may use similar data but they can different outcomes. This is because they have different priorities and different Audiences. The Broker has to please his Client, the seller of a practice. The Demographer has to please the buyer AND the seller while remaining entirely objective and consistent. This is vital for doctors to know.
Politics v. Demographics
November 02, 2020 19:06 - 18 minutes - 9.64 MBEven though there is a huge cottage industry of predictions right now, the reliable predictions are in demographics, not politics. So if you want to know the future, pay attention to the statistical science that avoids short-term predictions: demographics. We know how to avoid bias and get answers!
Arizona & Nuts
October 26, 2020 15:38 - 13 minutes - 7.44 MBSome states are pretty much the same as they were before the Pandemic. Others are having changes forced upon them as populations shift. In some cases, people from other states are encouraging theirs states adjust their taxes and credit practices. Arizona looks like it is going through this kind of shift.
Important Benefits & Features of Demographics & Marketing
October 12, 2020 15:40 - 14 minutes - 7.8 MBIt is easy to list features of a location and its population. But the relative benefits of a site is much harder to know. Sure, knowing the population size is great but what if that population is not growing or is not large enough? This episode explains.
Competition Analysis: What You Need To Know
October 06, 2020 18:42 - 13 minutes - 7.15 MBOne of the basic functions of professional practice viability studies involves the measurement of competition factors to consider if another practice can be accommodated. This can be tricky and this session is all about what you need to consider. In a way, it is one of the most important episodes on professional practices.
I Double Dog Dare You!
September 28, 2020 17:10 - 14 minutes - 7.65 MBFlorida's governor has just announced the end of all Covid-19 restrictions. This goes for healthcare practices as well. While Florida is the first, it will not be the last state to offer these modifications. How will this affect where you practice?
Demographic Warfare
September 20, 2020 16:00 - 18 minutes - 9.37 MBThe publishing company, McGraw-Hill, has just released the 20th Anniversary Edition of Marketing Warfare by Al Reis and Jack Trout, two of my favorite Marketing Theorists. Who can doubt that we are in a Marketing War? Where to Practice, and Why one location is superior to another is what decides the War. This session explains it all!
What If THEY Win the Election
September 14, 2020 15:14 - 17 minutes - 9.1 MBThis episode deals with projected implications of who wins the Election. It is NOT a prediction of victory. On the other hand, it is how social scientists consider lifestyle implications on professional practices. In other words: psychographics.
Doctor's Guide to the Battle for Suburbia
September 08, 2020 14:23 - 15 minutes - 7.99 MBChanging demographic trends and research are showing Millennials share their parents' taste in housing and this has shaken the "Woke" crowd. People are voting with their feet and it is changing where to practice.
No Where, USA
August 31, 2020 13:51 - 14 minutes - 7.93 MBIt isn't just a place. It is a frame of mind and a series of newly developing priorities. Want to know where the smart, young families are moving? Want to know where to career, married couples are moving? Listen!
Bigotry of Demography
August 24, 2020 17:38 - 16 minutes - 8.49 MBPerhaps it is because the media elites tend to live in a few cities on the Coasts that they see the world so narrowly. But serious demographers are seeing that the Heartland (20 key states) is where the action is the future lies. Let's talk about them.
Lessons Learned
August 17, 2020 16:16 - 17 minutes - 8.98 MBI just returned from a week on the road. I went from the Rockies to the Atlantic to see what there is to see in practice opportunities. There are four lessons and several locations of promise.
Think About the Children
August 03, 2020 14:34 - 17 minutes - 25.3 MBPractices that treat children should pay special attention to this episode on the demographics of pediatrics. This is about trends, new location sites, and a changing marketplace.
My Neighborhood. Love It or Leave It
July 28, 2020 13:42 - 15 minutes - 23 MBWith riots, pandemics, imminent financial disaster, and even potential war, what comes next? In this episode, I discuss two emerging trends: 1. Not My Problem attitudes and 2. My Neighborhood, Love It Or Leave It. The fact is, when everything is going to Hell, you have to care about ONLY those people and causes you can really help (and really CAN help). The second is a rising wave of preserving YOUR neighborhood. I predict a growing baby boom. I predict some inward looking. I predict w...
Doctor Demographics Site Selection from a Personal Perspective
July 20, 2020 15:42 - 16 minutes - 8.77 MBWe have just received the new demographic data for the nation and it is creating a stir on where you should consider purchasing or starting up a practice. And we are looking at this from a first-hand perspective.
Virtual New Locations for Doctor Offices
June 30, 2020 18:40 - 15 minutes - 8.25 MBNew trends and cutting-edge research have reveals changes on where to purchase and where to start-up practices. This is more of a change based upon the consumption patterns found in your patient-base. The good news is that these location types are more profitable and better for your quality-of-life. The bad news is that it may not be what you think.
Practice Location Gut Check. 2:35 AM
June 23, 2020 14:10 - 12 minutes - 7.04 MBI got thinking about the hard decisions I have had to make in my life and my career. And I have been thinking about the many doctors who I have helped endure the sleepless nights wondering and worrying. This episode is about those nights and decisions. It about Perspectives to move forward. I think it may inspire you a little.
Retail Spaces v. Professional Plazas & Centers
June 16, 2020 15:50 - 12 minutes - 7.03 MBSo many changes are occurring in determining the best place to practice that we have reconfigured our recommendations as the rules have change.
Disinvestment Events
June 08, 2020 17:33 - 15 minutes - 8.22 MBA "disinvestment event" is a term demographers use to determine whether a place is going to be in trouble in the future. We track these to tell our clients the difference between a troubled or promising location. Let about these events in this episode and where they are most common.
Post Pandemic Places to Practice - Part 2
June 01, 2020 15:39 - 17 minutes - 9.09 MBThe rules are changing on what makes a good location and what is a bad location for practice. You may as well learn the truth: Everything is shifting, at least a little. Civil unrest is also changing the natural desirability of locations as well.
Pandemic Inequalities for Profession Practices
May 12, 2020 17:36 - 15 minutes - 8.26 MBIt is as through professional practices have been tossed in a blender. At least that is what some doctors feel as they consider what locations to purchase, start-up, or to consider for a job. The Pandemic has made things particularly confusing. This session helps doctors figure out what is happening (and what WILL happen).
What I Know About Doctors & The Thomas Effect
May 01, 2020 23:45Today was the first in which there was a partial return to normal life for practices. In some states, they could start seeing patients. And some doctors were a little surprised there was not a rush to be seen. This episode explains why (in the Thomas Effect) and what to do about it.
What If You Could Open Today
April 27, 2020 16:26This is not so much a session on what you should do to open your doors. I did that last week. Today's session is about why the regulators and government SHOULD let you. Hey, I am on YOUR side.
Risks and Research
April 22, 2020 18:16 - 14 minutes - 7.92 MBIt has been a difficult, moving-target, to predict how the pandemic is going to affect professional practice locations, profitability, and busyness. But we are getting an handle on it! This episode shares with you what you need to know RIGHT NOW!
Closer to Home
April 07, 2020 15:49 - 13 minutes - 7.41 MBI don't know with certainty what is coming next any better that you. But research has revealed that this recent pattern of sheltering in place has inspired several of our doctor-friends and clients to start examining how they can find locations that are more convenient to home and family. This episode in intended to get you thinking.
Where the Next Boom in Practice Sites Will Hit
March 31, 2020 14:39 - 18 minutes - 9.59 MBIt is true that market conditions are a problem to understand. But I thought it might be a good idea to share with you how demographers predict great market trends in the middle of uncertainty. In this case, it happens when multiple market trends cross or reinforce each other. I hope you will find this interesting. BTW, we are still offering our Telephone Consultation Discount.
Plans to Succeed and a VERY Specially Offer
March 23, 2020 20:23I don't want you to waste precious time on building your practice, finding a new site, or making good decisions. If things have slowed (or stopped), I am sharing with you some wisdom. I am preparing to give some Consultation Time and Research for a very limited number of students and residents during the next week free of charge. To qualify, write to me at [email protected]. But you have to be among the first 25 doctors to send me an e-mail. If you get one of the slots, I will sen...
Generational Demographics Revised
March 10, 2020 15:45 - 17 minutes - 9.22 MBThe recent events of death, plague, economic disaster, and election strife have encouraged me to re-release this episode with some changes. Please forgive me! But the updates put a few things in perspective that I think are worth the trouble. How bad are things and how bad will they get? This episode deals with that.
Population per Household
March 05, 2020 17:26 - 14 minutes - 7.75 MBThere are many demographic factors that are important to track to understand the viability of a practice area. But the Population per Household statistic is a particularly vital one. It separates to "fair" from the "excellent" areas. And this session explains how.
Pedodontic & Orthodontic Combination Practices
March 02, 2020 17:00 - 18 minutes - 9.5 MBA combination pediatric/orthodontic practice seems to be an increasingly common practice form. This episode is about what you need to know about the demographics in order to find a successful place to purchase a practice or to set-up a new office. It is more than just finding a place with lots of kids. The calculation can be tricky.
Job Growth & Practice Success
February 17, 2020 12:00 - 14 minutes - 7.84 MBThe purpose of this podcast is to help doctors identify where to set-up and to purchase practices. We provide demographic site analysis and evaluation for that purpose. This episode explores the correlation of locations that have strong job growth and potential for new patients and strong production. True, the issues are not always simple but a smart doctor should know what is going on and where.
Practicing in Louisiana
February 10, 2020 19:58 - 14 minutes - 7.85 MBAmericans are looking for inexpensive places to retire with lots of outdoor recreation, a little sophistication, and lots to do. Louisiana is rising, especially for retirees. Of all the southern states, it stands out for arts, education, expense, and potential. But there is some poverty and the weather can be terrible. Still, the state has a great deal to recommend it including acceptable competition ratios!
Aging in Place
February 04, 2020 23:47 - 13 minutes - 7.17 MBDemographers and those Studying Age are commenting on the big changes in the population and how it matters to doctors seeking a good patient base. The rules are changing!
Specialist & Niche Practice Competition Ratios
January 27, 2020 18:23 - 13 minutes - 7.5 MBDemographers have to take into account SEVERAL factors when considering whether there is room for one more office in a particular location. Nevertheless, we keep seeing numbers published that don't take them into account. The result can be a very costly error. In this episode, we explain some of these factors that we use that you should consider.
Process of Site Selection
January 20, 2020 18:58 - 16 minutes - 8.58 MBIf you want to make your aspirations in professional practice a reality, you need to choose the right place to open or to purchase. This episode tells you the process. Don't miss it!
Demographics Promise & Disaster
January 13, 2020 20:27 - 12 minutes - 6.63 MBThere is a noted decline in population size in certain places and doctors must know about these trends NOW. Not only is it going to affect where they want to practice in the future, it is having an impact on the CURRENT locations. This is a great session for a little cautionary tale.
The Two Virginias & The Demographic Civil War
January 06, 2020 19:00 - 16 minutes - 8.77 MBIt was once possible to consider different states as homogenous locations for practice. That is over. The current trend to recognize that demographic and psychographic differences are very different within the same states. We look at Virginia and Colorado as case studies.
Small Towns and Smaller Cities
December 16, 2019 18:49 - 8.28 MBThis is a list of 11 markets that are leading the way. They are places that are showing significant growth and communities that doctors may want to investigate on where to practice. They are neither rich nor popular but they are great bread-and-butter communities.
Practicing in Hawaii
December 09, 2019 12:00 - 7.27 MBIt goes without saying that Hawaii is generally considered a success story due to high employment and serious demand for healthcare practices. But the trend data shows a sudden decline in population and it is important to know why. This episode is all about the good and the bad of practicing in Hawaii.
Practicing in Rustbelt States
December 02, 2019 15:58 - 7.3 MBNo, there are not many locations that are "prom queens" in this region. But if you are looking for reasonable competition, favorable growth, acceptable cost-of-living and general, the Rustbelt States have a few gems.
Using a Telephone Consultation to Find the Perfect Place to Practice
November 26, 2019 01:07 - 7.02 MBThis episode refers to our least expensive customized research service to find a perfect place for YOU. It describes what a healthcare practice demographer does and give you the priorities you should know to the the most out of this service.
Practicing in Ohio & Understanding World Demographic Trends
November 18, 2019 16:43 - 9.76 MBAs the world population ages, they will be coming to the U.S. for medical and dental care like never before. But older patients are not going to be like the younger Cohort. ALSO, we talk about specific places in Ohio you may want to consider to set-up or purchase a practice. Good Stuff!