Do You Follow?: A Podcast on Social Media Marketing
73 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 67 ratingsWe're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email [email protected] (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!
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Episodes
#17A: What's the best way to find microinfluencers?
March 02, 2018 17:00 - 20 minutes - 28.7 MBThis week we tried something new and did a LIVE recording of the A-side of the podcast on @racheljosilver's Instagram! We answer a question from a brand targeting boaters/waterfront living on the best resources for finding microinfluencers. Plus we give advice on what a new brand's first Instagram post should be at launch. >> Follow the people & brands we mention on the episode: @kjp @davey @belleoftheball45 @namvo @maidenhome @apple @collectiveretreats @molliechen >> Do you ha...
#16B: You can now screenshot Instagram Stories... and other important news this week in sosh med.
February 23, 2018 17:05 - 36 minutes - 50.7 MBEpisode 16 continues on the B-side with the two Jujus: @jdalfeen and @julia_casella (since @racheljosilver is in sunny FL this week!). @julia_casella (aka the first-ever @birchbox social intern) manages influencer marketing at @beautyblender—that magical pink sponge in every makeup bag. We dish on Instagram's latest news that you'll soon be able to screenshot Stories (which will seriously cramp on sosh med stalking, but fear not—@julia_casella has a hack). Plus, we talk about fancy toothpa...
#16A: Should I really be on every social platform?
February 23, 2018 17:00 - 21 minutes - 29 MBWe have a VERY special guest for this week's A-side episode: @julia_casella! She started as @jdalfeen's and @racheljosilver's intern at @birchbox... and basically never left. She's now on the global communications team at @beautyblender managing influencer marketing—and we're psyched to have her on the pod. We're answering questions on: how to increase likes and comments, if you really need to be on every social platform, and what's the deal with long Instagram captions? >> This week's e...
#15B: Who you should follow on Twitter (it's back, ICYMI)... and other important news this week in sosh med.
February 16, 2018 17:05 - 39 minutes - 54.8 MBTwitter was gone for a second (pretty much once Snapchat entered our lives), but we think it's officially back—so on this week's B-side ep, we're talking about our favorite people to follow on the original 1:1 sosh med network! Such as: @melgrilloaruz @thedunndunn @pardee @theyearofelan @rbicakes @thecut @scarletmckfever Plus, we wax poetic on the new @champagnepapi "God's Plan" music video, @amyschumer's surprise wedding, and play our usual favorite B-side games like "Saved By the...
#15A: How do I measure the success of paid social ads?
February 16, 2018 17:00 - 26 minutes - 36.4 MBThis week we're answering a question from a listener who works at an outdoor apparel company on paid social media ads: What KPIs should you be using to measure success, and what type of attribution model makes the most sense? Plus, we go deep on a Q from someone working at a nonprofit who's asking about engagement vs. follower size on social—which is more important? (Spoiler alert: They BOTH are). >> This week's episode is brought to you by Obvious.ly, the platform that builds and manage...
#14B: Stormi Jenner broke the Internet... and other important news this week in sosh med.
February 10, 2018 04:47 - 31 minutes - 43.7 MBIt's the B-side! This week we talk about the 11-minute @kyliejenner pregnancy journey/gender reveal/birth story video that we all watched (don't lie). Plus, we play a special game of Do You Follow?, brought to you by our friends at Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast. >> Do you follow all of the am...
#14A: How do I launch an influencer + affiliate marketing program?
February 10, 2018 04:45 - 41 minutes - 56.6 MBOn this week's A-side, we're answering a very specific question from a listener asking about the influencer and affiliate marketing launch plan of a brand we mentioned a few episodes back: @meetbuffy. So we went straight to the source and brought in social media and content marketing consultant, @arbro, as our special guest! She's the brains behind the strategy and execution of the @meetbuffy program (not to mention she used to run social at @renttherunway and influencer strategy at @thereal...
#13B: We launched ANOTHER POD. WHAT?!
February 03, 2018 00:24 - 31 minutes - 43.5 MBThe hot social media goss this week is that we launched ANOTHER POD. We're very excited and you can listen to it here. We also chat about how @jdalfeen's feed is being taken over by @philadelphiaeagles content (Go Birds!), IG scheduling, @BrosBeingBasic, @BestInBourbon, @WovenWhale, and more. Plus, we have a cameo from the one and only @CaitlinCScott who tells about her Instagram name change struggles and other sosh med intel. >>> Listen to our NEW podcast, Since You Asked...: A Podcast on...
#13A: How should I be using Pinterest for my business?
February 02, 2018 23:51 - 21 minutes - 29.3 MBThis week on the A-Side we discuss how a furniture designer should use Instagram between product releases (h/t @durodeco), how to use Pinterest for your business, and whether or not you should start a new Instagram account for your passion project. Plus, we announce our NEW PODCAST, Since You Asked...: A Podcast on Your Wedding Questions, and how it was inspired by our love for Facebook groups and the broken magazine editor/reader relationship.
#12B: @racheljosilver's great deodorant Instagram Poll debate... and other important news this week in sosh med.
January 26, 2018 23:59 - 35 minutes - 48.1 MBFlipping it over to the B-side of episode 12, we talk about @racheljosilver's deodorant epiphany (and the stellar use of Instagram Poll feature), a mini peek at the relaunch of lovestoriestv.com (check out the brand sparkly new site!)—plus we play our usual show games of "Instagram Roulette," "Do You Follow?", and the latest addition: "Save the 'Gram," where we walk through a recent save to our Instagram Collections from the week. P.S. Don't forget: Birchbox is giving DYF listeners 20% off...
#12A: Is it worth it to hire marketing agencies?
January 26, 2018 23:44 - 33 minutes - 45.9 MBOn the A-side of episode 12, we answer a question from a caller asking about the ROI of outsourcing marketing and creative help for a lean (but smart) team of marketers working at a sock brand. Plus, @racheljosilver and @jdalfeen talk about their career paths and how they got to where they are today—even before the Birchbox days! P.S. Make sure you follow the accounts we mention in the episode: @mediabistro @darlene212 @jason212 @loreleio @katyzack @molliechen @birchbox @thomaspa...
#11B: RuPaul RTs @jdalfeen... and other important news this week in sosh med.
January 20, 2018 01:43 - 26 minutes - 36 MBIt's the B-Side of episode 11! We're trying something different this week and breaking up the episode into two parts: The A-Side (your phone-a-friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news). This week in sosh med news, @jdalfeen gets RTed by the one and only @rupaul (!!!), we have conflicting thoughts on the Kardashian-West new baby name, and Ellen Pompeo is our new favorite hero. Plus, d...
#11A: How do I measure the ROI of influencer marketing?
January 20, 2018 00:55 - 29 minutes - 41.1 MBThis week we're trying something new and breaking out the episode into two parts: The A-Side (your phone a friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news). Take a listen to the A-Side as we answer a question from a listener about the ROI on influencer marketing—what exactly you should be tracking against, and how to make an impact. Plus, we answer another q from someone who works in social...
#10: How do I use Facebook ads? And what's up with the Facebook algorithm changes?
January 13, 2018 01:43 - 49 minutes - 92.4 MBOn this week's episode we answer a question from a wedding videographer who's asking how to determine the success of Facebook ad campaigns. (Spoiler alert: If you're a wedding filmmaker, Love Stories TV can help you with this, but if not, you'll find these tips just as useful—especially if you run a small business). We also answer a question from a social media manager at a local news publisher who's concerned about the recent Facebook algorithm change that's prioritizing content from frie...
#9: How much is an Instagram Stories post worth?
January 06, 2018 01:23 - 36 minutes - 64.8 MB VideoHappy New Year! We LOVED this week's phone a friend calls! The questions were really specific and it gave us the chance to help our callers solve actual problems they are facing at work. Keep 'em coming! Listen to learn how much you should pay for an IG story (spoiler alert: stories are no different from posts!) and how to work with a team who has a different social media perspective than yours. We also chat about: @hqtrivia, @theskinnyconfidential's FB group, @lydiahudgens, @lauren_goldstei...
#8: How do I get influencers to post about my brand or product?
December 30, 2017 15:16 - 33 minutes - 60.4 MB VideoIt's our final ep of the year! This week's caller asks, "How do I get influencers to post about my brand new brand/product that isn't out in the market yet? Should I wait for a little while until there is some press pick-up?" Plus, Juliette and Rachel go through their top posts of 2017 and share some insights for getting more IG engagement in 2018. Also discussed in this episode: @arbro @Birchbox @Birchbox @Bonobos @cabazondinosaurs @cupofjo @dashhudson @graymalin @hankbrowning @julia_casell...
#7: What is the best time to post on Instagram? / How to use Instagram’s newest features
December 22, 2017 17:00 - 49 minutes - 68.5 MBThis week’s question comes from an anonymous caller: What are the best times and days to post on Instagram? (Cheat sheet: It’s different for every account. You need to know how to use Instagram Analytics—don’t worry, we’ll teach you!). Plus, we take a deep dive into Instagram’s two new features: hashtag following and Instagram Stories Highlights, and give you some ideas how you can leverage these updates for your brand or product. P.S. We’re back at the #sponcon game and the Birchbox pro...
#6: How do I use social media to market to B2B customers? / How do I write a good Instagram bio?
December 15, 2017 17:00 - 59 minutes - 81.8 MBThis week’s question comes from listener Emily: What kind of social media marketing works best for B2B customers? (Spoiler alert: Know your audience.) Plus, Charleston-based artist Tori (@toriguglielmi) is stumped on what to put in her Instagram bio, so we offer some best practices on how to write a killer one. P.S. Our first #sponcon ever is from our friends at Birchbox! They’re our favorite last-minute gift idea and the best place to shop for beauty products (seriously, their loyalty p...
#5: Should my brand be using Instagram and Facebook Live? / How do non-profits convert followers to donors?
December 08, 2017 17:00 - 26 minutes - 48.5 MB'Tis the season to give back, and this week we're answering a question from a non-profit: With so many fundraising pushes happening on social media, what's the best way to convert followers into donors? Plus, we talk about livestreaming platforms — should your brand be using Instagram Live and Facebook Live? (And is anyone even *actually* watching them live?) __________ Got a social media marketing question you want answered on the podcast? Send it to [email protected] or In...
#4: How do I sell an unsexy (but interesting) service on social media?
December 01, 2017 17:00 - 29 minutes - 53.3 MBThis week's question is about making Instagram lemonade out of lemons: What should service-based businesses focus on for content on their Instagram, since often images of the services as they're happening aren't so sexy? The queens of social marketing offer up super specific ideas on how to make it easy for your customers to post (and post actually good content), and they share a few brands in the biz they think are doing it the best. Plus, Facebook recently debuted the discovery-focused “...
#3: Should I buy Instagram followers?
November 24, 2017 17:00 - 33 minutes - 46.6 MBIt's one of the dirtiest topics in the social media industry: To buy, or not to buy Instagram followers? This question comes from a listener asking about launching a brand's Instagram. Spoiler alert: Buying followers is super lame, but they offer theories and suggestions on quicker (and less lame) ways to speed up growth if you're just starting out. Plus, @jdalfeen dishes on all the Instagram growth hacks from her masterclass with Instagram’s head of fashion partnerships, @evachen212. _...
#2: Which social media tools should I be using?
November 22, 2017 17:00 - 47 minutes - 64.8 MBHere's a question asked by just about every social media manager in the game: What are the best social media tools out there, and which ones should I be using? Shoutout to some of their favorite tools like: Dash Hudson (which takes the cake on Instagram ROI tools) Canva (a simple photo editing program that's way easier to navigate than Photoshop) Schedugram (they thought "Instagram scheduling" was fake news until they discovered this tool) SocialFlow (if you're a media company or tr...
#1: How do I use influencers to amplify my campaign?
November 17, 2017 17:00 - 51 minutes - 70.8 MBOn their first-ever episode, @jdalfeen and @racheljosilver give tactical tips on how to leverage influencers to amplify a skincare brand's new product launch. Plus, they talk about the biggest (and most avoidable) mistake brands are making with their customers. __________ Got a burning social marketing question? Email [email protected], or DM @jdalfeen and @racheljosilver on Instagram. __________ P.S. Do you follow these savvy people we mentioned on the episode? @mariann...