Ursula Mead: Finding a Niche in a Crowded Market

Dingman Bootstrapped

English - March 01, 2017 14:47 - 31 minutes - 29 MB - ★★★★★ - 50 ratings
Education Business innovation management startups stories technology business capital investing learning local Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Elise Whang: Making Customer Acquisition an Easy Sell

Next Episode: Matt Furstenburg & Chanda Arya: Finding Funding and the Unlikely Customers

In this episode of Bootstrapped, we interviewed Ursula Mead, founder of InHerSight.com. The website easily appealed to users eager to rate their experience as a female employee. Unlike other job sites, InHerSight.com gathers data on the female perspective and became a prime location for companies looking to recruit women. Ursula monetized her company by selling data insights back to the companies rated on her site. Now three years old, InHerSight.com has over 170,000 users and 30,000 companies on the website.