Elise Whang: Making Customer Acquisition an Easy Sell
Dingman Bootstrapped
English - February 10, 2017 04:15 - 29 minutes - 27.2 MB - ★★★★★ - 50 ratingsEducation Business innovation management startups stories technology business capital investing learning local Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Bob London: Not Getting Customers? Try Asking Why.
Next Episode: Ursula Mead: Finding a Niche in a Crowded Market
In this episode of Bootstrapped, we interview Elise Whang, CEO and Co-Founder of SNOBSWAP. As an avid consignment shopper, Elise got the idea for SNOBSWAP while working late hours as an attorney unable to access second-hand finds online. With brick & mortar only consignment stores losing approximately 30% of their potential revenue, Elise found an 'in' to this traditionally winner-take-all market. Supply-side customer acquisition was as straightforward as googling "best consignment stores in LA" then pitching their idea to a select target list. Now 5 years after their launch, SNOBSWAP is turning down about 50% of the stores that apply to be on their site.