Bob London: Not Getting Customers? Try Asking Why.
Dingman Bootstrapped
English - January 30, 2017 19:00 - 32 minutes - 30 MB - ★★★★★ - 50 ratingsEducation Business innovation management startups stories technology business capital investing learning local Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Glen Hellman: Nervous About Your Elevator Pitch? Don't Sweat It.
Next Episode: Elise Whang: Making Customer Acquisition an Easy Sell
In this episode of Bootstrapped, the Dingman Center's Entrepreneur-in-Residence and 1776 Startup Mentor Bob London discusses marketing. During a time when there is a constant 'war for customer’s attention,' London advocates for listening. If your start-up is not getting customers, try asking someone, "what would make you a customer for life?" Starting with a customer’s 'elevator rants' or complaints about a product or service makes for a solid foundation for a new enterprise.