Matt Furstenburg & Chanda Arya: Finding Funding and the Unlikely Customers

On this episode of Bootstrapped, we talk football with Grip Boost founders Matt Furstenburg and Chanda Arya. As a former NFL player, Matt was familiar with the shortcomings of football gloves. After receiving half a million dollars in seed funding through organizations such as TEDCO and VOLT, the founders iterated for almost 2 years. With NFL's enormous budget, they appeared the segment to target. Instead, Matt focused on the less famous segment of sports teams—high school athletics, which makes up 95% of the market. Five years later, Grip Boost is sold in 70 stores across the US, selling apparel for football, baseball and golf.