Jason Cohen: The Ins & Outs of Food Startups
Dingman Bootstrapped
English - April 26, 2017 19:58 - 39 minutes - 35.8 MB - ★★★★★ - 50 ratingsEducation Business innovation management startups stories technology business capital investing learning local Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Brian Taff: How to Navigate Disruptions in Retail
Next Episode: Dale Pfeifer: Getting Social Media Users to Give Back
In this episode of Bootstrapped, we spoke with serial entrepreneur and CEO of Halen Brands, Jason Cohen. Cohen walks through his journey from being unable to pay his phone bill to selling 5 companies worth over $500 million, including brands like Sensible Portion Veggie Straws and SkinnyPop, the two fastest growing “better for you” snacks known today. Dubbed as the 'club king' of packaged foods, Jason highlights the importance of targeting high quantity distribution channels such as Costco to augment your reach toward popular outlets like Whole Foods. Tips on how to hire top talent with no startup capital is also covered.