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Personalization at Scale with Paul Jones

Signals Podcast Network

English - February 24, 2020 11:00 - 20 minutes - 18.8 MB - ★★★★★ - 15 ratings
Marketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Sales Side of Bots: An Introspective
Next Episode: The Bot Implementation Formula with Hans van den Berg

Guest: Paul Jones is the Vice President of Experience Design at Tribehouse. He is focusing on building experiences that allow executives along the Wasatch Front to connect with other executives and solve problems authentically. He has been a business owner himself and is currently the founder of a tech startup. 

Connect with Paul on LinkedIn and check out the Tribehouse website.

Four Steps to Personalization at scale:

1. Identify 3 common characteristics you share with the people on your list.

2. Build your message and automation around those characteristics.

3. Use a multi-channel approach.

4. Don't be afraid to slow it down and manually connect with them.

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