The Bot Implementation Formula with Hans van den Berg

Guest: Hans Van Den Berg- My name is Hans van den Berg, passionate about technology and education I studied at the Technical University in Eindhoven The Netherlands. With my electrical engineering and educational degree I worked at Shell, Philip Morris, hp and Agilent Technologies. For Agilent I was based in the San Francisco Bay Area for 2 years and before I returned to Europe I traveled South East Asia for a year. After my travel I finished my full time MBA specialized in Marketing and Internet at NYIT, USA in 2004. In that year I also launched Izito.com, a search engine that presented search results based on friend’ search activity.

Privileged to co-found SurveyWorld, a true survey SaaS solution, in 1999 with a former room mate I joined what became SyncForce in 2004. In 2018 I got introduced to chatbots and as a personal interest started to dive into the worlds of bots. It seemed to be a perfect link to the needs of our CPG customers at SyncForce as they want to get in contact with their consumers directly. When I was asked by a friend of mine to advise in his Bot startup I couldn't refuse. I believe this new Bot technology can help brands have great personalized 1on1 conversations in order for them to stay connected and relevant.

Connect with Hans on LinkedIn and check out the Bot Implementation website.

Here is the formula Hans presents:

DiscoverFor who?Where is your customer in their journey?Why? What do you want to solve?DesignPersona that aligns with your brand.Conversation design.Technology.ImplementDeployMeasure

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