177. A Deep Dive into CrossFit's Rise and the Origins of The Buttery Bros with Heber Cannon

Pure Ambition

English - February 08, 2024 08:33 - 1 hour - 88.5 MB
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Previous Episode: 176. Balancing Fitness Goals with Drinking Alcohol, Building a Better-For-You Canned Cocktail Brand, and Cultivating Strong Community with Jack Espy

Next Episode: 178. Strategies for Overcoming Chronic Pain For Good with Movement and Nervous System Downregulation with Vinny Crispino

Heber Cannon is a Filmmaker, Fitness YouTuber, and one of “The Buttery Bros." The Buttery Bros have produced and directed five of the world's leading fitness documentaries, have outpaced some world-leading athletes, and have had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit.

The Buttery Bros have become well-known for their entertaining and insightful coverage of various CrossFit events, competitions, and behind-the-scenes moments with top athletes in the fitness community.

Heber has a passion for promoting a healthy and active lifestyle, inspiring and entertaining others through his content, and creating “all butter, all the time.”

In this conversation, we dive deeper into how he landed a job at CrossFit only to be let go, the truth of what life as a full-time creator looks like, how he balances a busy work schedule with family life, and much more.

Key Points:

Growing up in the Mormon LDS Church and how it has shaped him in his life The pros and cons of living a completely sober life How the Buttery Bros got started on YouTube Why the Bros were let go by CrossFit How to stay creative when your back is against the wall Moving his family into his parent's basement in his 30s to keep a dream alive A surefire way to develop more confidence How to separate yourself in a saturated market like fitness Why CrossFit is the most optimal way to train How he has developed stronger relationships with his wife and sons while running his businesses Knowing when to prioritize different areas of your life over others at certain times The concept of “Dude Days” with his sons What goes into the creation process for a Buttery Bros video Creating short-form vs. long-form videos Dream video projects if money wasn’t an issue Heber’s definition of Pure Ambition

Connect with Heber:

Website

YouTube

Heber’s Instagram

Buttery Bros Instagram

TikTok

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Instagram: @dominicfusco

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