154. Building a Brand that Matters with Rhone CEO and Co-Founder Nate Checketts

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men's performance lifestyle company. In addition to Rhone, Nate also serves as Chairman of the Board of Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes.

In this episode, Nate and I discuss why searching for balance in life is a losing game and why we should be seeking harmony to align all areas of our lives. We also dive into why Nate left his job at the NFL to build a brand that matters, how to build resilience through tough times, and how faith has transformed him into the leader he is today.

Key Points:

What Nate learned from almost losing his son Doubt your doubts before you doubt your faith How Rhone was able to thrive through the pandemic Finding ways to stand out in a competitive market What separates successful people from everyone else Why Nate left his job at the NFL Building a brand that matters The profound meaning behind Rhone’s iconic logo Investing in men’s mental health Empowering the next generation of male leaders Why we should stop searching for balance in our lives Pursue harmony to find more fulfillment in life Nate’s definition of Pure Ambition

Connect with and follow Nate:

Instagram

LinkedIn

Shop Rhone

Connect with me:

Download my FREE training app here: Upspace App

Instagram: @dominicfusco

TikTok: @dom_fusco

YouTube: Dominic Fusco

LinkedIn: Dominic Fusco

Resources:

Elevate your hydration and hit your protein goals with no sugar and nothing artificial and get 20% off with code DFUSCO20 at https://pwrlift.com/discount/DFUSCO20

Look, feel, and perform your best in life by leveling up your wardrobe with Rhone and receive 20% your order https://www.rhone.com/?discount=DOMINICFUSCO20&utm_campaign=dominicfusco&utm_source=GRIN&utm_medium=instagram&platform=grin&link_id=921134&token=cRNgnNE1woLm4mqYsibeLOXcOd8GYP6V&contact_id=6f29d8c5-f52e-46a8-a099-e7f8abb90c89&attribution_window=30

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