Brand Architect
199 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 145 ratingsAt the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.
What’s you’ll have here will help you establish and grow a human brand.
And believe me human brands always win!
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Episodes
How to Gain Media Exposure
April 19, 2016 17:27 - 40 minutes - 23.5 MBAndrew O’Brien is the founder of Patefactus which is focused on helping Entrepreneurs gain more media exposure and learn how to leverage that exposure to create a strong brand and build a larger and more interactive audience. He has been featured on over 70 media channels, many to include national/international media outlets such as MTV, USA Today, MSNBC, BBC, NHK World, Al Jazeera and many others. Along with his media exposure, he has become the most requested speaker in his industry, tra...
The Brutal Truth of Being a Writer
March 15, 2016 17:57 - 42 minutes - 24.8 MBToday my guest is Tim Knox. He is a sought-after corporate speaker and comedian, published author, talk radio host, syndicated business columnist, and self-professed Mama's Boy, Tim's unique perspective is enjoyed by thousands who listen to his radio show, read his books and columns, and hear him speak every year. You should check out his show Interviewing Writers too. In this interview we talk about the difference between traditional publishing and self-publishing how to markets your boo...
Giveaways and Your Book Marketing
March 08, 2016 19:08 - 10 minutes - 6.38 MBIn the previous days I have come across the same topic several times. Then I thought that maybe you have not heard of it yet so decided to let you know about this. What I am talking is Amazon Giveaways. Amazon let’s you create and promote a giveaway of items that are sold there. The interesting part of this for us is that we can now create kindle ebook giveaways. What many authors did before was organizing book giveaways - mainly on Goodreads. Unfortunately you could give aways only paper...
How to Publish a Beautiful Book
March 01, 2016 23:55 - 31 minutes - 36.9 MBToday I am talking to Ricardo Fayet. Ricardo is co-founder and Chief Marketing Officer of Reedsy, a marketplace connecting authors with the best publishing professionals (think editors, proofreaders, designers, marketers). An avid reader and technology enthusiast, he likes to imagine how little players will build the future of publishing, further empowering authors and allowing them to publish to the same standards as the biggest publishing companies. In this interview I try to understand w...
How to Rock Your Online Presence
February 24, 2016 18:00 - 42 minutes - 25 MBToday I am talking to Tim Gillette. Tim is the Creator of the “Rock ‘n’ Roll Keys to Business Success – Using Music, Motorcycles and Mentorship to Teach Entrepreneurs to Become Leaders in Their Industry.” In his presentations, Tim uses lessons learned from his love for Rock ‘n’ Roll music, traveling an average of 30,000 miles annually on his Harley Davidson motorcycle, coaching clients, and speaking to audiences. I met him on Blab and we had several interesting conversations there, so I th...
How to Write a Copy That Sells
February 18, 2016 20:22 - 36 minutes - 21.3 MBRay Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcast. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken ...
Will It Fly? Pat Flynn Knows the answer
February 02, 2016 22:46 - 36 minutes - 21.4 MBI already had more than 100 guests, who shared their expertise, knowledge and stories at the Write 2B Read podcast. Some of those interviews have been very successful and some of the guests were more impressive than the rest. One of the names out there, about getting whom I've been asked most was Pat Flynn. It seems like being able to talk to him for my podcast back when Write 2B Read was relatively new and unknown was a big achievement in other people's eyes (I am not telling that it was no...
Finding Your Hidden Superpower
January 26, 2016 15:28 - 43 minutes - 25.2 MBStefano L Tresca was employee #8 at Wind, a telecom startup company sold for $12.1 billion. Before joining this venture, he was a teacher of Italian for Koreans, a web designer, and an ice cream maker, just to name a few. Bestselling author and passionate about travelling, he worked in over 20 countries, until he quit the corporate life in 2011. Today Stefano enjoys mentoring startup companies, writing and occasionally consults for corporations on innovation and investments. Many years ag...
How to Go Wide as an Author
January 11, 2016 20:50 - 34 minutes - 20.2 MBToday I am talking to Dan Wood from Draft 2 Digital. This episode is the short official version of the Blab we did few weeks ago, back in 2015. We spoke about how to go wide as an author and make sure that your book is available in most of the possible platforms out there. The Full Blab Interview Wanna grow your audience and business with Blab? Check this out! [text-blocks id="podcast-subscription-links" plain=1]
My Wishes For 2016
January 01, 2016 19:16 - 6 minutes - 4.23 MBI hope you had nice holidays and amazing New Year celebration. And with this recording I’d like to share my wishes to you for 2016. I wish that we all read more and learn new things. Although we don’t talk about it often, I am sure that writers have not only to write but also read every day. I also wish that we travel and get out in nature a lot. Travels will bring new experiences and topics to include in your writing as well as help you become open-minded. I wish that we all toss away t...
My Talk with the Serial Disruptor
December 21, 2015 18:43 - 43 minutes - 25.7 MBToday my guest is Jay Alan Samit. Jay is a dynamic entrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. He launches billion dollar businesses, transforms entire industries, revamps government institutions, and for over three decades continues to be at the forefront of global trends. His bestselling book Disrupt You! is a go-to book for starting entrepreneurs. It will help you achieve success that you deserve! Food for Thought Obstacles a...
Don't Miss This Great Free Resource for Writers
December 16, 2015 19:04 - 32 minutes - 19.1 MBIn this episode Adam Bailey from Goodriter.com will explain how and why did they come up with the idea to launch Goodriter and why it will become one of the most valuable resources for all writers. I wanted you to know about the special limited time offer they have for us and make sure that you don't miss that valuable free bundle. In this bundle of 50+ resources the most respected names in self-publishing share their best content for free. The bundle contains 30+ Free ebooks, 9+ Free eCou...
How to Know if Your Book Will Sell or Not
December 07, 2015 15:42 - 40 minutes - 23.7 MBAlex Newton (aka Niehues) is CEO and Founder of K-lytics.com, the leading Kindle market research service on the net. Alex brings more than 20 years of experience in publishing, data analytics and management consulting to the table. Today, we talk about his company K-lytics, publishing trends, and how he made the transition from a "traditional career" to online entrepreneurship. We also discuss how one can predict if the book will sell or not before even starting writing it.
How to Become a Kindlepreneur
November 24, 2015 21:54 - 31 minutes - 18.7 MBToday I am interviewing Dave Chesson, who like many, is an Amazon Best Selling author, however, using advanced online marketing techniques, he creates books and platforms that keep all of his books at the #1 best seller mark for years. Dave is a marketing nut and the creator of Kindepreneur.com, a free website devoted to teaching people the marketing side of being an author. In this interview we talk about the awesome free tools Dave has created for self-published authors, about publishing...
How to Build Your Author Platform
November 17, 2015 14:36 - 36 minutes - 21.7 MBToday my guest is Jonny Andrews. My first interview with him about Embracing The Darkside Of Self Publishing Success is still one of the most popular episode of the podcast. This time we did a Blab together and spoke about how to build an author platform. Food for Thought Books are a commodity at this point. You have to create daily ritual around creation of the thing that needs to be sold. Figure out what you wanna write first. Running giveaways are the fastest road to get bigger resul...
Why I am Not Doing NaNoWriMo This Year
November 09, 2015 19:50 - 6 minutes - 4.45 MBAs most of you – especially the fiction writers know – November is the National Novel Writing Month and around 300k people are writing their novels right now. Their challenge is to complete 50k words in 30 days, which may sound hard but I think it sounds much harder than it is in reality. Many of you were reaching out to me asking if I am doing NaNoWriMo this year or not so I decided to make a separate episode letting you know and providing explanations and thoughts about the subject too. I...
How to Kick Writer's Block and Start Write Productively
November 02, 2015 17:18 - 34 minutes - 20.3 MBToday I am talking to Morgan Gist MacDonald from the Paper Raven Books. She helps people in their writing journey. Morgan truly believe that writers can change the world. In this episode we talk about reasons why people don't write although they want to writer's block writer's doubts what to do when you lose inspiration writing discipline how to come up with new writing ideas writing productivity tips Food for Thought [spp-tweet tweet="You write first and then only clarify the idea....
The Power of Storytelling
October 27, 2015 12:21 - 30 minutes - 18 MBToday I am talking to Dr. Tom Curran. He helps people to discover the unique gift that each of them is and to discover how they can be that gift in the world. He also helps speakers be able to be able to present their message more effectively and helps. organizations lead their organizations more effectively. The most important is that Tom is one of the best storytellers that I have met so far. In this interview we talk about the power of the storytelling and Tom shares his knowledge and o...
How to Create Evergreen Marketing Campaign
October 20, 2015 17:09 - 57 minutes - 33.4 MBFind out the limited offer for the Blab Traction Course Here Today I am talking to Bob Yeager. In 1995, at the age of 17, Bob Yeager was recruited from a local college to interview at a telemarketing firm called Dial America. Within two hours of the initial job orientation and with no formal sales experience, Bob was asked to head up training of over 30 sales teams across the country in his unique approach to selling. This interview is long but valuable so invest 1 hour in finding out how ...
Talk About Habits
October 11, 2015 20:49 - 47 minutes - 27.9 MBAs you have already noticed I am really excited about the new live streaming platform called Blab and as some of you have already seen I am recording some of the podcast interviews live on Blab. So I decided to launch an online course about how to grow your audience and your brand with Blab. The course is called Blab Traction and I am preparing it right now. It will be ready and launch on November 1st. But before that I am pre-selling it at the ridiculously low price + with special bonuses. ...
How to Stop Sabotaging Your Life
October 06, 2015 12:16 - 41 minutes - 24.4 MB[spp-player url="http://traffic.libsyn.com/write2bread/128_Voice_Techniques_and__Storytelling_tips.mp3"]Today I am talking with Bruno LoGreco. He is a master life coach, mentor and the author of Stop Sabotaging Your life, 3 Steps To Your Full Potential. In this interview Bruno speaks about why did he decide to write a book what was the hardest part in writing a book how did he overcome the fear of sharing his writing with the world what does he mean by the phrase "stop sabotaging your l...
Voice Techniques and Storytelling tips
September 28, 2015 12:24 - 41 minutes - 24.6 MBFollow me on Blab and participate in the live interview by asking your own questions to my guest and me. Today I am talking to Tracey Goodwin. She is known around the globe as The Red Sweater Lady, a title that somewhat fell into her lap. She started out winning speaking awards when she was 12 years old. She was never really a stranger to the spotlight as she went on to become a professional actor for years making her living doing television commercials. But, there’s so much more to the b...
A Talk About Challenges
September 22, 2015 12:45 - 7 minutes - 4.64 MBMy grandfather was an astrophysicist and all my vacations (including the 3 month summer vacation) we spent at the observatory, which was in a mountains. It was a beautiful quite place, where at nights stars were closer to you than anywhere else. I was fortunate to grow surrounded by nature, fruits from my grandfather’s garden and fresh air that had nothing in common with the toxic asphalt scented air we breath in the city. Needless to say that we spent most of our time playing outside… We w...
Journalism vs Creative Writing
September 18, 2015 18:27 - 43 minutes - 25.5 MBToday my guest is A.C. Fuller. He is fiction author, he leads writing workshops for adults, and hosts the WRITER 2.0 Podcast. In this interview we talk about journalism and creative writing A.C's first book The Anonymous Source A.C.'s writing process dealing with criticism his book launch strategy why did he create the WRITER 2.0 Podcast. Useful links A.C. Fuller's website The Anonymous Source Writer 2.o Podcast
Lead Inspired Life
September 15, 2015 14:08 - 5 minutes - 8.12 MBIn this episode I would like to talk about inspiration.We all know how important being inspired is. Most of us lead dull and ordinary lives, and spend most of our days doing what needs to be done and have no time left to do things that inspire us instead. Life gets on the way and keeps us away from what we dreamed of. We grow up and get stuck in the routine, responsibilities overload us and with the time we get used to it. Some people stay in that state forever. Some others manage to brea...
Writing Memoire to Change Your Life
September 11, 2015 14:29 - 32 minutes - 18.8 MBToday I am talking to Emmanuel Wolfe. Emmanuel is an optimal mindset coach and the creator and host of the podcast called "The Steep Side of The Mountain". In this interview we speak about writer's block finding your writing voice how to become your ultimate self personal change writing a memoire Food for Thought You have to be willing to write crappy stuff until you get to the good stuff. If we're afraid to show who we really are we have no business writing. Memoire writing is a ...
Find the Write Mindset
September 08, 2015 14:01 - 5 minutes - 3.62 MBDownload Your Free Guide - FIND THE WRITE MINDSET & GET PUBLISHED: The 5 Steps To Build Your Writing Confidence The thing is many talk about how to write a book, how to self-publish it and how to do book marketing but very few talk about how to actually get emotionally prepared to become a writer. I am talking about the write mindset here… There are many emotional barriers that newbie writers have in the very beginning and unless they overcome those they will not get to the stage of writi...
Breaking Down Barriers and Brick Walls
September 04, 2015 11:22 - 47 minutes - 27.7 MBToday my guest is Dixie Gillaspie. Ever since she was a little girl, Dixie’s least favorite word was "can’t." It still is, and she's on a mission to prove that anything is possible, for anyone. Her first love is working with entrepreneurs as a coach, consultant, muse, and firestarter. She's good at seeing opportunities where other people see walls, navigating crossroads where other people see dead ends, and helping people connect their passion and purpose to create a powerful presence and in...
Signs That You Are a Writer
September 01, 2015 18:46 - 10 minutes - 6.14 MBSo what is it that most of the writers do? What is in common among them? What are the different facts we all share together? I tried to come up with a list of things that might be signs that you are a writer. 1. You are avid reader 2. You own many journals 3. You can’t walk past stationary shop 4. You take pen and notepad everywhere with you 5. You have more books than friends 6. You love watching people 7. You Listen to life stories and think about how to write them up in a book 8. ...
How Writing Fiction Can Get You Out of Poverty
August 28, 2015 13:33 - 40 minutes - 23.4 MBToday I am talking to Amazon bestselling paranormal author Rebecca Patrick-Howard. Rebecca wanted to become a country singer. But later she re-considered and became a blogger and travel writer. She self-published her first fiction book in January 2013. In this interview we talk about the fear of sharing her fiction writings and how she overcame it why Rebecca did not give-up when she wanted to book marketing efforts that worked best so far Rebecca's unique approach to building her e mai...
Writing Excuses and Real Reasons
August 25, 2015 22:49 - 7 minutes - 4.47 MBI read somewhere that 81% of people say they want to write a book…and only 1% DO. To me it was really sad discovery. Why? Well because as I have already told many times before Unread Story is a Broken Dream! So what about those 80% of people who want to write a book and don’t? Why do they give up their dream? Why don’t they write a book if they want to? All they have to do is sit and write, right? WRONG! Those 80% have their reasons… I have been there too and I think I know some of the re...
Content Marketing Lessons
August 21, 2015 19:46 - 41 minutes - 23.7 MBToday I am talking to Dan Norris. Dan is entrepreneur, speaker, award winning content marketer and bestselling author. Check This Out! My Favorite Resources Get Your Free Audiobook Here In this interview we talk about why did Dan decide to write a book which marketing efforts had the biggest effect for his book launch how to differentiate with content content marketing his new book Content Machine Food for thought If you write the book that really hit a nerve that gets people's at...
The Healing Mechanism of Writing Fiction
August 17, 2015 23:15 - 36 minutes - 21.4 MBClick to Win Professional Kindle Cover for Your Book Today my guest is fiction author D. D. Marx. She had a successful corporate job and was making great money, but was unsatisfied and unhappy. A while ago she found herself without a job and that's when it all started. She wrote her first novel, which is part of a trilogy, was inspired by dear friend lost in a car accident 20+ years ago. Writing the book became the final healing mechanism to let it go. D.D. decided on the names of the ...
Let's Focus
August 13, 2015 17:57 - 6 minutes - 3.89 MBClick to Win Professional Kindle Cover for Your Book Have you heard Jack Ma’s quote that says “If there are 9 rabbits on the ground, if you want to catch one, just focus on one." Looking back I realize that most of the time I’ve been chasing all the rabbits. The visible ones, the invisible ones… I looked for new places to spot new rabbits… and as a result I was doing many different things and getting mediocre results at best. No surprise that I did not catch any of those rabbits. Focus ...
From Stephen King to self-published fiction
August 11, 2015 14:07 - 42 minutes - 24.5 MBClick to Win Professional Kindle Cover for Your Book Today I am talking to Jim Heskett. Jim is an author, a world traveler, indie podcaster, purveyor of reviews, and writing advice. Steven King was the first author Jim fell in love with. Later, he wrote 2 screenplays with his room mate. Jim had day job, while writing his very first novel, which took him 2 years to complete since he was endlessly revising it. After unsuccessful tries to get agent's attention and find a publisher he finally ...
Reinvent You and Stand Out
July 28, 2015 14:05 - 41 minutes - 23.9 MBToday my guest is Dorie Clark. Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2...
Exploring Reader's Legacy
July 21, 2015 20:19 - 35 minutes - 20.5 MBToday I am talking to Ken Dunn. Ken is a bestselling author and the CEO and founder of Next Century Publishing and the Readers legacy. His mission is to change the way people read, write and experience books. In this interview we find out Ken's journey from being a police officer to becoming financially free and retired how one book changed Ken's life the challenges writers face today what Next Century Publishing does what is Reader's Legacy and why writers should get engaged there now...
How to Distribute Your Books Everywhere
July 14, 2015 13:58 - 39 minutes - 22.7 MBWe, authirs discuss a lot about whether we should stick exclusively to Amazon or our books should be sold on all platforms available out there. I decided to talk to Mark Coker, who is an author himself, but what is more important for this particular case he is the founder of Smashwords. Smashwords was founded in 2008. It is a free ebook publishing and distribution platform, which works with over 100k authors and publishers. In this interview we talk about: Preorders and their benefits Tra...
Writer's Struggles
July 10, 2015 17:28 - 6 minutes - 3.9 MBToday I decided to be completely honest and share my struggles with you. And the reason for this is not to ask for petty or anything. I simply thought that some of you might have been going through the same thing and we could possibly figure out how to overcome some of those struggles. So, periodically I am getting writer’s doubts and I start questioning myself if I can really write? If what I write is good enough? If I have any potential at all? And if my writing is worth anything. Thes...
How to Gain Your First 10k Readers
July 06, 2015 16:53 - 44 minutes - 25.6 MBToday my guest is Nick Stephenson. Nick was born and raised in England. He is a fiction author and novelist, writing in the mysteries and thrillers genre. His approach to writing is to hit hard, hit fast, and leave as few spelling errors as possible. We are discussing how to gain the first 10k readers and what Nick did exactly in order to make full time income from writing fiction books. Nick shares practical and simple tips, which can be replicated easily with even only one written book. Ni...
Growth Hacking
June 30, 2015 14:13 - 42 minutes - 24.7 MBToday I am talking to Tom Morkes. Tom is a West Point grad, Iraq War veteran and CEO of Insurgent Publishing. He is the author of the new book Collaborate: The New Rules for Launching a Business Online. Tom was Write 2B Read podcast guest in episode 49 and you can hear it at this link. Food for Thought Crowdfunding is not good for building an audience. If your reach isn't there and if you don't have built audience in place the crowdfunding campaign will not be successful. Crowdfunding ...
How to Grow Your Audience in 18 Seconds
June 26, 2015 22:48 - 44 minutes - 25.7 MBToday I talk to Parviz Parvizi. Parviz is co-founder of Clammr, a mobile app and platform making audio more social and viral. Users are calling Clammr, which features snack-sized audio clips of 18 seconds or less, the “Instagram of Audio.” Previously, Parviz worked at McKinsey & Company, Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised top 5 global media companies and mobile carriers on strategy and growth. He was a founder of McKinsey’siConsumer research initiative on digital ...
Kindle Unlimited Pages Read
June 23, 2015 20:09 - 8 minutes - 5.36 MBDon't Forget! Join the Write to be Read podcast birthday party by registering at here. I will be more than happy to meet you there on July 1st! These days I’ve come across many articles and questions concerning Amazon’t new policy that will be implemented starting July 1st. At first it seemed confusing even to me, so I went through some stuff and decided to clarify things for you today. For those of you who have not heard about this yet - the news says that Amazon twill pay Kindle autho...
Make Your Writings Be Heard
June 19, 2015 20:39 - 43 minutes - 24.9 MBToday my guest is Beren Hollins. Beren Hollins is a Doctor from Britain who now works in Canada. He is planning to publish his first novel later this year and with that in mind decided to commit to the idea of building an audience in advance. So he started The First Three Chapters Podcast. His podcast features new books and help new authors get visibility and gain audience. Beren reads the first 3 chapters of the book in audiobook format and lets his listeners know where they can buy the b...
Transform Your Life Story
June 16, 2015 17:51 - 49 minutes - 28.7 MBToday my guest is Christal Earle. She is entrepreneur, speaker, passionate author and transformational coach.We all tell stories to ourselves and the world about who we are and what we are here to create. Christal works with people who want to understand how to take their unique story, voice, passion and purpose into the world in a way that resonates and connects with who they are and the audience they want to reach. In this interview we talk about how the stories we tell ourselves may ke...
How to Work a Room
June 09, 2015 15:41 - 52 minutes - 30.4 MBSusan's first book- the classic bestseller -How To Work A Room-(now available as a silver anniversary revised edition in print, as an ebook and audiobook) has sold over one million copies in 13 countries. Named by Forbes.com as one of the Networking Experts to follow in 2015, Susan RoAne, an author and in-demand international keynote speaker, has shared her message of connection and communication with audiences worldwide, and in diverse publications including: the New York Times, Sydney Tele...
About Inspiration and Experiences
June 05, 2015 16:31 - 9 minutes - 5.58 MBGuess what? Write 2B Read podcast is almost 1 years old and its birthday is on July 1st. I thought about how to celebrate that milestone and yes it deserves a celebration because I have super unstable personality and for me a year is quite long… So I thought what to do and realized that this podcast would not stay alive until now if not you - my listeners. And it became completely clear to me that whatever I decide to do should be done with you. That is why I came up with the idea of having...
Talk About Audience
June 02, 2015 14:19 - 32 minutes - 18.8 MBToday I will be talking to Peter Shankman. The New York Times has called him "a public relations all-star who knows everything about new media and then some,", while Investor's Business Daily has labeled him "crazy, but effective." Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage. An author, entrepreneur, speaker, and worldwide ...
Coincidences in Life
May 29, 2015 13:56 - 8 minutes - 5.17 MBFirst of all thank you so much for the amazing feedback for the episode 100. For those who have not listened to it - the write 2b read podcast episode 100 featured interview with me, which my friend podcaster Bill Nowicki had recorded just few days after the podcast was launched. So if you wanna know more about me as a person and find out who stands behind this voice and as I’ve been told pretty thick James Bond girl accent - then head over to www.anialexander.com/100 By reaching the miles...
Who's That Girl? Revealing the Real Ani
May 24, 2015 11:13 - 46 minutes - 26.6 MBWe are at episode 100 and I still can't believe it! It has been a very exciting and fruitful period. I still remember how I recorded and later re-recorded many times my very first episode. I sounded nervous and did not like the result... but it is still there the way it is. I did not record a new one to replace it, because I thought that it is fair to leave it the way it came out ... I have enjoyed almost all the interviews done until now and I am proud that I've spoken to so many awesome...