Brand Architect
199 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 145 ratingsAt the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.
What’s you’ll have here will help you establish and grow a human brand.
And believe me human brands always win!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
What They Don't Teach at School
May 21, 2015 16:11 - 9 minutes - 5.96 MBWhen I was young we trusted the educational system and thought that it was enough to gian all the knowledge one needs to have for the adult life. Maybe that’s because the educational system was much better back then… or maybe it’s because we were extremely naive… I don’t know. Now, I start really disliking schools. I have a feeling that most of the important things are not taught there. Besides that in the times when the access to information and knowledge is just few keystrokes away I d...
Writing, Money and Book in a Box
May 18, 2015 18:12 - 34 minutes - 20.1 MBMy today's guest is Tucker Max. His first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratir...
You Wrote a Book. Now What?
May 15, 2015 18:37 - 14 minutes - 8.48 MBMany authors think that writing a book is very hard and that once you finish your book, the rest is a piece of cake. Well I would argue about that. For example personally for me the writing process is more enjoyable and much easier than everything else that needs to be done after that. Once you have completed your manuscript there are so many things that you need to do after. It may even make some writers feel overwhelmed and confused. So let’s understand what should you do once you fini...
How to Create and Market Content
May 12, 2015 12:50 - 53 minutes - 30.9 MBMy today's guest is Chris Marr. Chris Marr is a content marketer, blogger and podcaster. He helps businesses in and around Fife to embrace content marketing strategies and improve their communication. He is content marketer, blogger, Director of Learning Everyday Ltd, Founder of The Content Marketing Academy and Host of The Marketing Academy Podcast. Interview Highlights Content Marketing: the ability to communicate with people without selling to them. Go with the platform your audience...
Why We Give Up
May 08, 2015 17:56 - 8 minutes - 4.98 MBWe all have given up at some point. All of us at a certain point have stopped believing that we’ll be able to make it. Some of us have done it often, some just very few times, but all of us know how it feels. The sad fact is that most of us give up far too soon. I was thinking the other day - why do we actually give up? What are the most common reasons and are there any ways to get around those? Let’s get to the first reason - discouragement. No matter what you have decided to do, as so...
How to Make $450k a Year By Writing Fiction
May 05, 2015 13:02 - 44 minutes - 25.9 MBMy today's guest is Mark Dawson - the author of John Milton series. Until recently, Mark worked in the London film industry. He now writes full-time and is working on three series. I found out about Mark Dawson few weeks ago, when I read the article about him in Forbes. Last year Amazon paid Mark $450k. I tried to find out how did he make it and which were the main components of his success. In this interview we you will find out Where did Mark gain knowledge about self-publishing and bo...
A Talk About Success
May 01, 2015 19:59 - 8 minutes - 5.14 MBClick the banner below and get a free audiobook from 150,000 available fiction and non-fiction titles for your iPhone, Android, Kindle or mp3 player. I am not sure you know this, but a while ago I was a self-development blogger. My blog was called Life Probabilities and although I am no longer the owner and the author of the blog it still exists. Now Vinod is the owner of the Life Probabilities and he is covering self development related topics there so you can check out the blog if you l...
How to Make $4,5k Monthly Passive Income from Kindle Publishing
April 28, 2015 15:15 - 40 minutes - 23.4 MBMy today's guest is Jyotsna Ramachandran. She is a stay-at-home mom and an online entrepreneur. Her kindle publishing business Awesome Life Resources has given her the freedom to earn a full-time income from home. Jyotsna shares her experience of building a home business through her book Job Escape Plan. In a short period of one year Jyotsna managed to set up her Kindle publishing business, which brings her $4.5k monthly passive income. She has portfolio of 45 published books in 7 different...
Dream Big. Start Small
April 22, 2015 18:03 - 5 minutes - 3.65 MBThe whole week I’ve been thinking a lot. The more I thought the more I got confused. Well thinking too much is a dangerous thing I have to say. Sometimes overthinking keeps you from actually taking action. You keep thinking and analyzing and coming up with outcome scenarios and after that coming up with back up plans… then back up plans for the back up plans which would not work… In short I was totally confused and lost. I was thinking about my personal brand, about my presence online… abo...
What Makes People Click?
April 21, 2015 17:11 - 53 minutes - 30.7 MBMy today's guest is Liston Witherill. In 2014 Liston walked away from a CMO position at a $10M company to start my own thing. He was already totally booked in his consulting business two months before leaving. That is because Liston is a proudly trained conversion copywriter and he is no joke when it comes to sales. He spends most of his time trying to understand how people are making decisions. In this interview we talk about the copywriting, as well as writing book description and sales...
The Importance of Relationships
April 17, 2015 13:07 - 7 minutes - 4.34 MBToday I would like to talk about numbers… No, no - we will not go into maths or any calculations. I want to talk about how the digital numbers sort of determine how cool we are… Let’s see how people who don’t know you judge about your reputation online? They look at how many followers you have on Twitter, how much traffic does your website get, how many likes your Facebook page has, etc. They check who your Facebook friends are and how many of those are well-known and influential people. ...
How to Gain and Grow Audience with Podcasting
April 14, 2015 11:25 - 52 minutes - 30.4 MBToday I have a very special guest. If I had not met him online most probably the Write 2B Read podcast would not exist. My guest is Meron Bareket. He is the host of the Inspiring Innovation podcast - and the Podcast Incubator - The World's Best Step-By-Step Podcast Training & Community To Take You From Zero To Launching A Successful Podcast. The Podcast Incubator was the only resource I used when I launched my podcast in only 3 weeks. I knew nothing about podcasting 3 weeks before my podc...
Opportunities in Life and Writing
April 09, 2015 17:07 - 6 minutes - 4.02 MBWhile many of those who live here are over excited about Kim Kardashyan’s visit to Armenia I instead make sure that you have fresh audio content that will encourage and inspire you. Today it will be just me pouring out the thoughts that I decided to share with you. So we’ll have a short solo piece this time. Did you know that if you close your eyes facing towards the sun you’ll see very nice bright colors inside your head. The colors will be changing and vary from yellow to bright red wit...
How to Gain Readers Using Instagram
April 07, 2015 13:02 - 40 minutes - 23.5 MBMy today's guest is Nathan Chan. Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked 'Business & Investing Magazine' on the app store. He has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson & Arianna Huffington and much more. ...
Stop Waiting and Start Acting
April 03, 2015 22:08 - 7 minutes - 4.34 MBI personally hate waiting… Waiting puts me into vulnerable situation. When I am waiting for something it feels like I do accept the fact that the thing won’t happen until a certain period of time is passed. It makes me feel weak. It makes me feel as if things depend on anything else but me… From the very young age we are taught to wait… We had to wait for the dinner so after that only we could eat the desert. We had to wait until we grew up… Because there are so many things I could do only...
There Are No Accidents in Writing
April 01, 2015 16:30 - 46 minutes - 27 MBMy today's guest is Gabriela Pereira. Gabriela is the Creative Director and Instigator of DIY MFA, the do-it-yourself alternative to a Masters degree in writing. She earned an MFA from The New School and has taught writing both online and at writing conferences. Her book about DIY MFA is due out in Spring, 2016 from Writer’s Digest Books. Learn more at DIYMFA.com. We spoke about writing, of course and below are the highlights of our conversation. What Gabriela Said Whenever I see a debut...
Grabbing Attention
March 27, 2015 16:32 - 48 minutes - 27.9 MBDerek Doepker is a multiple #1 bestselling author with books in the fitness, self-help, and publishing niches. Through his courses – which include ‘Kindle Bestseller Secrets’ and ‘Hooks for Books’ – he has trained thousands of authors on how to write, publish and market their books successfully. He’s also got a #1 bestselling book called ‘Why Authors Fail’ that reveals the 17 mistakes that stop self-published authors from achieving success and shows how you can fix them. In this interview...
How to Make Time for Writing
March 23, 2015 18:47 - 50 minutes - 29.2 MBMy today's guest is one of my best friends Julie Sheranosher. Julie was a Captain in the army and had absolutely no choice but to get REALLY good with time management. She found out that she has a talent for understanding people's needs and routines and matching them with custom-tailored time management systems that work for them. Julie quit the army and became a Time Hacker, helping the highly successful entrepreneurs to reach the NEXT level. She has a blog, 2 podcasts, book and a whole ...
About Life, Idea Muscle & Failure Porn
March 17, 2015 16:16 - 55 minutes - 31.7 MBLast Chance! The Write 2B Read Master Class starts in a couple of days, so if you are interested to become part of it and publish your book in 8 weeks - hurry up! The Interview I wanted to interview James Altucher since many months already, but the self-doubt, insecurities and other nonsense was keeping me away from connecting with him. Finally, one day I got the courage and wrote him a Facebook message. And I'm glad I did. The reason I wanted to have James on my show was not that...
Creative Success
March 12, 2015 18:03 - 40 minutes - 23.6 MBMy today's guest is Srinivas Rao. Srini is a bestselling author and the host and founder of The Unmistakable Creative podcast. In this episode we have a pretty unstructured talk about things related to success and creativity. About expectations Expectations are killer of joy. You will never live up to everybody's expectations. Part of what kills our ability to so things is that we have these lofty expectations and when we don't - suddenly things are lot easier. There is a beauty about ...
Content Marketing Insights
March 09, 2015 16:41 - 45 minutes - 26.2 MBMy today's guest is Ryan Hanley. He helps brands and businesses find their audience, tell their story and win the battle for attention online. He is also the author of Content Warfare: How to find your audience, tell your story and win the battle for attention online. What is content marketing? Content marketing is the process of creating media in the effort to add value to an audience. About building audience It's a culture of audience building. You are never not building an audience. ...
Horror is Like Pizza
March 05, 2015 14:35 - 45 minutes - 26.3 MBMy Today's guest is James Thorn. J. Thorn is a Top 100 Most Popular Author in Horror, Science Fiction, Action & Adventure and Fantasy (Amazon Author Rank). He has published over one million words and has sold more than 130,000 books worldwide. In March of 2014 Thorn held the #5 position in Horror alongside his childhood idols Dean Koontz and Stephen King (at #4 and #2 respectively). James believes that reading dark fiction can be healing. James admires strong people who are not afraid to s...
Writing Biographical Fiction
March 02, 2015 15:08 - 49 minutes - 28.4 MBNeeraj Kumar is an IT Professional based in London. He was born and grew up in India and moved to the UK in 2000. Neeraj has just launched his maiden Novel called ‘The I.T. Immigrant’, which a biographical fiction. On this Podcast Neeraj shares some insights about his writing journey, what inspired him to write this Novel and some practical tips and tricks he has applied in his own writing and book promotions. Neeraj can be contacted via his Facebook page Don't forget to check out the Wr...
Unread Story is a Broken Dream!
February 26, 2015 14:12 - 14 minutes - 8.46 MBToday I would like to talk to you about the most exciting and at the same time scariest moment. That is the moment when what you’ve been working on for a while is put out to the word. Many of my guests have mentioned that the biggest challenge that writers are facing is hitting the publish button. Many writers complete their work and stop there. There are so many amazing stories hidden somewhere in someone’s computer folder or in someone’s drawer. What makes publishing a book so scary? I...
Roller Skates, Falls and Writing
February 23, 2015 12:02 - 9 minutes - 5.89 MBWhen I was about 6 years old I got my very first roller skates. To be honest I don’t even remember where they came from, but they were very classy for the Soviet times. The skates were from those you attach to your shoes, with red leather upper side and laces… they had 4 rubber wheels each. Two in front and two in the back. Oh and the size was adjustable, so I could use them like forever… or until they broke or something. After getting the skates and feeling super happy I had to learn skat...
How to Practice Writing
February 19, 2015 19:48 - 43 minutes - 24.9 MBMy today's guest is Joe Bunting. He is a writer and entrepreneur. He ghostwrites books for busy leaders. He also wrote a #1 Amazon Bestseller "Let's Write A Short Story" and publishes the blog for writers called The Write Practice. He also founded Story Cartel. In this interview we discuss different writer's struggles and Joe suggests ways to overcome those. Tip For Your Writing Observe and try to describe whatever captures your eyes. Taking notes of what is going on around you. It is a...
How to Build and Treat Your Email List
February 15, 2015 21:50 - 44 minutes - 25.4 MBMy today's guest is Tim Paige. Tim is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. In this interview Tim provides practical advice about where to start building audience, how to drive traffic to your site and how to build, grow and treat your e mail list. Whe...
How to Create Personal Brand
February 12, 2015 12:41 - 41 minutes - 23.8 MBMy Guest My today's guest is Mark Schaefer. Mark is a college educator, marketing consultant, and author of four social media marketing books including Social Media Explained. In this interview we talk about personal brand. We discuss why is it so important and Mark provides valuable advice on how to create a personal brand as an author. I encourage you to listen to the interview, because I think it was really a good one. Self-Publishing vs Traditional Publishing 3 big advantage of the ...
How Can Authors Become Lifestyle Entrepreneurs
February 09, 2015 15:21 - 48 minutes - 28.1 MBMy today's guest is Jesse Krieger and he am a guy who loves traveling the world, learning languages and cultures, making friends along the way and starting businesses. Jesse love it so much that he wrote a book called Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Passions, and Run Your Business from Anywhere In The World, which became a bestseller. In this interview we talk about the different opportunities that books may bring with them and discuss what it takes to have a full ti...
When Should You Publish Your Book?
February 05, 2015 13:48 - 12 minutes - 7.19 MBI did more than 60 interviews already and you may have already noticed that there are several things that keep being repeated. Many guests justly keep giving the same advice. But there are also cases, when guests tell things that contradict each other. Today I would like to draw your attention on one of those cases. Many guests firmly believe that one should build an audience first and only after growing it to a sufficient size one should go ahead and publish a book. On the other side I had...
How To Use Book Promotion Websites
February 02, 2015 15:18 - 44 minutes - 25.6 MBSimon Denman is founder of British web start-up, Readers in the Know, the first global book promotion website for Amazon-listed books. He is also the author of CONNECTED, a speculative science novel published in 2012, which reached number one in Amazon's bestseller ranks for both thrillers and science fiction within five days of release. Prior to this he spent 26 years in a variety of senior roles within the IT networking and security industry. In this interview we talk about how Simon go...
Virtual Reality Game and Book Marketing
January 29, 2015 12:02 - 41 minutes - 24 MBMy today's interview is with Toby Downton. First time author Toby Downton has written Solarversia, a novel about a game played in Virtual Reality by 100 million people. He hopes to make the game in the book in real life and has devised what he thinks is an original marketing plan. In this interview Toby shares his unique marketing plan and also tells where and how is he finding potential readers for his novel. Toby has very interesting approach and I am sure that many things he has done s...
All You Need to Know About Book Covers
January 26, 2015 17:14 - 44 minutes - 26 MBToday my guest is Derek Murphy. Derek is a book cover designer and author who blogs about self-publishing and book marketing. In this interview we concentrate on the topic of book covers and hopefully it will help you understand the topic better, know what makes a good book cover and understand what important role does it play. Interview Highlights If you have a good book and you have a good book cover and you put it in front if readers, than you shouldn't do other marketing. The proble...
How to Find Readers and Grow Your Audience with Facebook
January 22, 2015 12:08 - 47 minutes - 27.6 MBSteven Aitchison is a personal development writer and product creator and he has been writing personal development products for his blog at www.stevenaitchison.co.uk/blog for the last 8 years. He also has several personal development products helping thousands of people around the world: more recently, due to the overwhelming success of his Facebook page at https://www.facebook.com/ChangeYourThoughtsToday he was almost forced to produce a Facebook course showing others how to utilise the p...
How to Deal with Lack of Acknowledgement
January 18, 2015 22:25 - 14 minutes - 8.56 MBA while ago I told you the story of how I started writing. I still can’t explain why and how exactly that happened. But after the first poem, which I wrote I’ve been writing on and off for 20 years already. Just like most of you I did not share my writings with the world and kept them to myself. I did not even read most of what I’d written, because I loved and enjoyed the process of writing more than the result itself. After a while though I decided to show it to my mum to get opinion. I ...
Sell More Books
January 15, 2015 18:34 - 42 minutes - 24.5 MBGiveaway Celebration I am really happy to announce that last week my podcast passed 50k downloads. This may not sound too much for some, but for me it is very special. The reason is - when I was launching Write 2B Read the biggest fear I had was that no one will listen. That's what I was scared of most. So reaching 50k downloads is huge! To celebrate that (+ my birthday this month) I created a giveaway for writers, which you can see here. The winner will get Scrivener + 2 books, which wil...
How to Write and Launch a Book in a Non-Standard Way
January 12, 2015 12:38 - 47 minutes - 27.6 MBCelebrate with a Giveaway I am really happy to announce that last week my podcast passed 50k downloads. This may not sound too much for some, but for me it is very special. The reason is - when I was launching Write 2B Read the biggest fear I had was that no one will listen. That's what I was scared of most. So reaching 50k downloads is huge! To celebrate that (+ my birthday this month) I created a giveaway for writers, which you can see here. The winner will get Scrivener + 2 books, whic...
What to Do with Your Writing?
January 07, 2015 17:56 - 33 minutes - 19.4 MBImportant Note: I would like to start by reminding that the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, a...
Turn Your Writing Into Magic
January 05, 2015 16:44 - 38 minutes - 22.4 MBImportant Note: I would like to start by reminding that the podcast is sponsored by the Author Marketing Institute. AMI wanted me to let you know that their next event for authors is coming up at the end of Jan. It's called Author Marketing Live and it's a virtual conference. That means you can attend from your home or office and see all the presentations via your computer or tablet. Grab a seat today to learn from best sellers like Steve Scott, Joel Comm, Lewis Howes and Peter Shankman, a...
How to Organize a Successful Kindle Book Launch
December 29, 2014 23:22 - 40 minutes - 23.7 MBJust wanted to give you a quick update for 2015. I've officially taken on a sponsor/partner for the show. Jim Kukral of the Author Marketing Institute (or you may know better the Author Marketing Club) reached out and wondered if I'd be interested in being a part of the new podcast network for authors he's setting up. To quote Jim, "We love your podcast at AMI and we want to help you promote it through our network. Authors need more great content like this." So welcome Jim and AMI to th...
Share Your Writings with the World
December 25, 2014 18:03 - 6 minutes - 3.92 MBFirst of all, I’d like to wish you a Merry Christmas. I wish you love, success and many new experiences. I wish new achieved goals, new written books, new reasons to smile and many new things to love the life for! Today I wanted to talk to you about something I think is very important. If you have been listening to this podcast you mot probably know why I launched and what I wanted to accomplish. For those who don’t know, I’d like to say that I truly believe that everyone has a story to tel...
How to Promote Your Book
December 22, 2014 21:02 - 53 minutes - 31.1 MBMatt Stone, also known as "Buck Flogging," is the founder of Buck Books and co-founder of Archangel Ink. Matt has been earning a full-time income as an author since 2010, has self-published 20 books, and has written two traditionally-published books as well. He's most notable for the creation of Buck Books at the end of May, 2014, which has quickly grown to become the 2nd largest book promotion website on earth. Food for Thought Just because it's traditionally published it doesn't mean th...
How to Reach Success and Keep it for Over 40 Years
December 19, 2014 18:15 - 48 minutes - 28.3 MBRon G Holland is a seasoned entrepreneur with over 40 years experience in the business mentoring, personal development and self-help industry. He has been written up as Britain’s Leading Motivational Speaker, Top Biz Guru and the Entrepreneur’s Entrepreneur. He gives numerous seminars and presentations and has been interviewed by TV, radio and the press on four continents. He specialises in raising equity funding for early stage and start-up companies. Ron Holland has been at the bleedi...
Writer’s Block? Really?
December 17, 2014 10:52 - 6 minutes - 7.18 MBToday was one of those days… I procrastinated for a long time before I sat down to write. I didn’t even have to look for excuses – there were so many. There were many other things to do… But were those things as important as writing? Couldn’t they wait? “No” to the first question and “yes, of course” to the second one… Then I finally sat down and opened a blank file. My fingers were ready to hit the keyboard, but my mind was not. I could not hear my thoughts. My mind was completely blan...
How to Launch Book Bundles on Amazon
December 12, 2014 14:10 - 11 minutes - 6.77 MBI would like to start this pos by saying that I am very excited to let you know that The Ani Alexander Collection of all my 3 fiction books is already available on Amazon for pre-orders. You can check it out at http://bit.ly/aaacollection I basically combined my books Highfall, Emotional Moments and DreamDown. Amazon's Pre-Order Feature I am experimenting with Amazon’s pre-order feature to see how it works. So far things went quite smooth. If you want to put up a book for a preorder. You...
How to Write 2 Bestsellers in 8 Hours & Generate Over $3k
December 08, 2014 18:49 - 41 minutes - 24 MBToday I will be talking to Tim Castleman. He did something amazing. He wrote two 8k words in under 8 hours. Both books became Amazon bestsellers and ended up generating him over $3k in royalties in just 2 months from the launch + hundreds of glowing reviews! Tim's Story been doing online marketing since 2009. He found a partner with whom he worked for a year. And then, when they parted he had his lowest times of his life. He almost quit and was already thinking of going back to 9-5 job. ...
How to Start Writing Your First Non-Fiction Book
December 05, 2014 18:56 - 49 minutes - 28.5 MBCathy Presland is from the UK. She is former economic advisor to government around the world. Now Cathy is a speaker, trainer and writer. She helps people write, publish and market their non-fiction books. I found her through the How to Publish an eBook on Kindle - eBook Publishing Udemy course, which I took when I was just starting my self-publishing journey. Unlike many others, who left their jobs because they did not like it, Cathy really enjoyed what she was doing. Simply at some point...
You ARE a Writer
December 01, 2014 21:30 - 6 minutes - 3.92 MBThis time I’ll talk about something that seems to be important to many of us. I’ll share my thoughts about being a writer and how you get there. Every year, here in Armenia we have the TEDx Yerevan. I truly enjoy those events because every time they end up being really inspiring and uplifting experience. I’ve been there for three years. Usually at similar events During coffee breaks and lunchtime, the most common question people ask each other is, “So what do you do?” At the conference in ...
How to Get Traditional Publishing Deal
November 27, 2014 18:32 - 53 minutes - 30.9 MBToday I am talking to Farnoosh Brock. I've been following her online since few tears already. Farnoosh is an inspiring online entrepreneur. She quit her 6 figure job and now is the passionate founder and president of Prolific Living. She has also been published by a major publishing house - twice! Farnoosh Brock's Story Farnoosh had a long 11+ years corporate career. She had everything you could imagine for a perfect dream corporate job. But she wasn't happy. She was looking for something...
Join Up Words
November 24, 2014 20:14 - 46 minutes - 27 MBI will start the show notes of today's episode with the official version of my guest's introduction, which states the following: David Ralph is the host and creator of the top ranked seven day per week show “Join Up Dots”. Based on the words of the late Steve Jobs, David take his guests through an emotional dissection of their lives, culminating in a conversation with their younger self. What mistakes would they rectify? What success would they class as their “Big dots” to the achieving t...