"Events 101" with Celine Paulus. How to Plan, Manage and Execute Events with Greater ROI

In this episode, I am joined by a colleague and friend Celine Paulus who has helped execute thousands of events for various brands. 

We talked about: 

some of the challenges, biggest mistakes in event executionPOS-how important is this to budget for events and using it to enhance your event. Staying organized? What advice would you give those brands that may not have a large budget? Her advice for working with third-party agencies i.e vendors and promotional models etc.. From a bartender standpoint, what advice would you give a bartender that wants to bring as much value to the event in order to continue working for those brands? For those that have multiple brands, with multiple holiday focus, can you share your key learnings on planning a year in advance while allowing room for those “one-off” events?What advice would you give someone with your similar background that wants to be in your shoes 5 years from now?