Marketing Made Simple with Author Dr. J.J. Peterson - 195

On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. 

Questions Answered:

Is now a good time to build a Sales Funnel? What are the 3 steps to a Sales Funnel? What exactly is a Sales Funnel? What does a narrative approach mean? How do we build better call to actions? Is team alignment important?

Key Takeaways:

Implementation is key. Start doing something. A sales funnel is the path you take customers through when building a relationship. A sales funnel should have 3 levels: curiosity, enlightenment and commitment. Start with a one-liner to gain curiosity. Your website needs to be clear and compelling when telling customers what you do.  A narrative approach clearly articulates what your customer wants and what problems you can overcome for them.  When story follows a path, people engage more. Collaboration is so important. When your internal customers “buy-in” and own your one-liner, they all become Sales People and they see how they contribute to the overall vision.

Show Links:

Marketing Made Simple on Amazon J.J. on LinkedIn J.J. on Twitter www.storybrand.com Thank You 

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