Find My Catalyst Podcast
518 episodes - English - Latest episode: 4 months ago - ★★★★★ - 23 ratingsWe all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
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Episodes
From Scientist to Sales Pro: Unlocking Your Potential for Career Growth with Randi-Sue Deckard
January 08, 2024 10:05 - 44 minutes - 41.8 MBFrom Scientist to Sales Pro: Unlocking Your Potential for Career Growth Does this sound familiar? You're transitioning to a sales role or industry and want to excel in revenue-related positions. Perhaps you've been told to focus solely on traditional sales techniques without embracing data-driven decision-making. The pain of this ineffective action is feeling stuck in outdated methods and missing out on opportunities for growth and success. It's time to break free from this cycle and achi...
2023 Reflections & Accountability - 2024 Focus & Goals
January 07, 2024 17:12 - 23 minutes - 22.9 MBGetting Comfortable with Discomfort: Pushing Myself Further in 2024 Through Goals If you're feeling frustrated because your team isn't fully aligned with your vision, then you are not alone! Perhaps you've been micromanaging your team, but instead of improved collaboration, you're met with resistance. If you're feeling overwhelmed by a lack of personal and professional growth, then you are not alone! You may have set goals, but without clear objectives and a supportive community, it's dif...
Sales Process, Leadership, Frameworks and Wayfinding with Paul Fuller
January 05, 2024 21:20 - 53 minutes - 52.8 MBI think sales is one of the most amazing professions that you can get into because you get the opportunity to give of yourself and not necessarily expect anything in return. But guess what? If you do it well, you will get rewarded. - Paul Fuller Unlocking Growth: Aligning Sales Strategy for Results If you're feeling frustrated because your sales team's efforts are not translating into the revenue growth you desire, then you are not alone! Despite implementing various sales strategies ...
Who do You Serve?
January 03, 2024 20:46 - 15 minutes - 15.2 MBWho do you serve? Who has the problem that you solve for? Who is impacted by the problem you solve for? Who cares about those who have the problem, or are impacted by the problem you solve for? This happens in B2B & B2C. In B2C - the buyer typically has the problem, is impacted by the problem, and cares about the problem. In B2B - the buyer may be one or all three of these folks. In B2B - these questions may be looked at through the perspective of the type of organization ...
The Phoenix Club - 2024
December 31, 2023 20:04 - 29 minutes - 27.4 MBLaunching a New Community for Growth and Connection Our goal with this is that any of the content that we share, any of the people that we bring in as speakers, any of the sessions that we have, someone will be able to take out at least one thing that applies to growth in their business, growth from a family perspective, or growth in self. - Mike Simmons Relaunching the Phoenix Club If you're feeling stuck in a cycle of trying to innovate on your own, only to find yourself hitting roadb...
The Intersection of AI, Revenue, Systems Thinking and Design with Wissam Tabbara - 360
December 30, 2023 21:07 - 45 minutes - 42.7 MBSo until you get there, definitely you should not automate and scale think because your reputation is behind the line here. - Wissam Tabbara Tech-savvy CEO Wissam Tabbara reimagines sales with AI, aiming to revolutionize customer interactions while navigating the delicate balance of human expertise and automation. Wissam Tabbara, a true technologist at heart, found himself deeply immersed in the ever-evolving journey of sales and B2B customer interactions. He realized that what worked...
Social by Design with Mark Britz - 359
December 28, 2023 22:39 - 37 minutes - 34.9 MBFostering Connection: Designing Organizations for Collaboration With a profound realization, Mark Britz's journey took an unexpected turn, unveiling a hidden truth that challenges traditional workplace dynamics. As he delved deeper into the systemic issues, a compelling narrative emerged, shedding light on the barriers hindering collaboration and knowledge sharing. From his unique experiences and research, a fresh perspective on fostering a more connected and collaborative organizational ...
What is your Purpose? - 358
December 27, 2023 19:36 - 13 minutes - 12.8 MBWhat is your purpose? This is a tough question for many of us to answer. If you are struggling with answering the question, or are open to re-thinking your answer, this live podcast episode may help. What is my purpose? - Be a Catalyst for Change. What is your purpose? What gives you energy? What sucks the life out of you? When you plot the work you do, the places you spend your time, against the Energy Axis (X-Axis) - what do you see? Once you do this, and you look at thos...
SKOs, Leadership, Events, and Authenticity with Jen Allen - 357
December 21, 2023 19:31 - 35 minutes - 33.6 MBI think if I look back, even in the last 15 months, it's always really motivating to me to meet these leaders who recognize there needs to be a shift in how we sell and recognize that sometimes that message is best delivered by a peer and not an internal leader. - Jen Allen Key Topics Discussed Uncover the secrets behind effective sales leadership and motivation. Discover the transformative impact of attending industry events. Master the art of authentic sales communication for gen...
Leadership, Sales Process, Sales Training, and Deal Management - David Weiss - 356
December 18, 2023 13:32 - 52 minutes - 49 MBRevolutionizing Sales Processes: Break Free from Traditional Stages - David Weiss "The willingness to do painful, hard things causes learning. So, if you want to be successful, be willing to work harder and smarter than everyone else around you." - David Weiss In this episode, you will be able to: Master effective sales processes and deal management to boost your sales performance. Gain valuable insights from military strategies applied in business for a competitive edge. Explore...
45 Days to Kickstart 2024 - Game Plan 2023 - 355
October 23, 2023 21:18 - 18 minutes - 21.4 MBBy connecting the dots between your work and your goals, and tracking your progress with metrics, you can ensure that you are making real and measurable progress towards your desired outcome. - Mike Simmons In this episode you will learn: The importance of systems in goal-setting and how they can supercharge your progress. That clarity, strategy, and accountability are critical to your success About our upcoming 45-Day Cohort Episode Resources: 45-Day Cohort for Business Own...
Challenging Comfort Zones: The Path to Personal Growth with Letty Benavides - 354
October 19, 2023 12:57 - 47 minutes - 47.8 MBSeek out discomfort and challenge yourself daily. It's in pushing past your comfort zone that you'll discover your true potential and build the confidence to achieve your dreams. - Letty Benavides In this episode you will learn: How to unleash your potential and create a purposeful life How to gain clarity and direction to accelerate your personal development To embrace discomfort as a catalyst for growth Letty Benavides Letty Benavides is a respected coach and speaker in the field ...
Manage Like a Mother - Author Valerie Cockerell - 353
October 09, 2023 18:19 - 1 hour - 56.9 MB"Just get experience" - Valerie Cockerell In this episode you will learn: Gain a new perspective on parenting and leadership by embracing the importance of letting go and allowing independence. Discover the transformative power of establishing structure and organization in writing a book, unlocking your full potential as an author. Empower children and employees to excel by providing opportunities for independent learning and exploration, fostering growth and innovation. Enhance your ...
Leading with Clarity: Boost Your Decision-Making Skills Through Reflection - Matt Ferguson - 352
October 03, 2023 13:04 - 55 minutes - 51.9 MB“If I'm not getting fired up, then am I just kind of buying time and just going through the motions?” Matt Ferguson In this episode you will learn: Gain the confidence to know when it's time to leave a company and navigate challenging relationships with difficult bosses or leaders. Evaluate your personal growth and belief in the product or service being sold, leading to a clearer understanding of your career path. Cultivate continuous learning and growth in your current role, unlo...
Simplify Decision Making with Strategy and Tools - 351
September 26, 2023 03:09 - 13 minutes - 13.4 MBIn this episode you will learn: How to simplify decision making by clarifying your strategy How to simplify decision making by using a 2x2 Episode Resources: Catalyst G.A.M.E. Plan Notebook If you are struggling with a transition. Working through change. Lack a system or process. Know that there is something better but don’t know where to start. We have something for you. Tools Process Frameworks Thinking by design I’m available 1:1 for coaching 1:small in a workshop, facili...
Work-Life Bloom with Dan Pontefract - 350
September 21, 2023 14:14 - 47 minutes - 47.2 MB“We have taught one another terribly when it comes to what leadership/management means.” Dan Pontefract In this episode you will learn: How data can shift your perspective when thinking about balance - at work, at home, and with self. A new way to integrate our personal and professional lives Work and Life factors that contribute to our blooming, budding, stunted, or renewal state Dan Pontefract With a thriving curiosity and a heart bursting with empathy, Dan Pontefract is ...
Adversity, Control, and Compartmentalizing - 349
September 14, 2023 21:50 - 19 minutes - 18.7 MBIn this episode you will learn: Two things that are always in your control - Attitude & Effort. The importance of compartmentalizing and moving forward Some questions you can ask to determine next logical steps Episode Resources: Catalyst G.A.M.E. Plan Notebook If you are struggling with a transition. Working through change. Lack a system or process. Know that there is something better but don’t know where to start. We have something for you. Tools Process Frameworks Thinki...
Podcasting, Entrepreneurship, Masterminds, Authenticity, and Attraction with Lou Mongello - 348
September 04, 2023 17:24 - 49 minutes - 46.4 MB"I think as entrepreneurs, we need to build a real relationship with our audience, focusing on one-on-one connections instead of just chasing numbers." - Lou Mongello In This Episode You Will Learn: Learn to shift your perception of failure and view it as a learning catalyst, enhancing personal development. How to cultivate meaningful relationships with listeners and audiences at various events, enhancing engagement. The importance of authenticity and its impact on attraction. ...
Origin Story - What's Next, What Challenges We are Focused On, and Who we Serve - 347
August 31, 2023 08:18 - 50 minutes - 47.6 MBWhat is your Origin Story? How has in informed your business & how you have adapted your approach? What's Next? What Problems do you Solve? Who do you serve? These are just a couple of the question we go deep on in this special episode of the Podcast. What happens when you combine …a move from the East to the west as a freshman in high school. Starting at ASU at 17. Going from… UPS to Smartforce SkillSoft to Safari OReilly to Catalyst Not wanting attention to wanting aff...
Mindset, Change, Marketing & The Customer with Cassie Tucker - 346
August 28, 2023 13:40 - 45 minutes - 41.7 MB“The biggest thing that I think businesses get wrong is they try to be a little bit too cute or clever or fun with their message and the clear message inside of that fun nature ends up getting lost and we confuse the customer.” - Cassie Tucker In This Episode You Will Learn: how strategic marketing coupled with a flexible mindset can be a game-changer. about the tools and strategies that can transform your marketing efforts. the importance of aligning marketing, sales and customer su...
Strategies for Creating Valuable Content that Ranks with Seth Goldstein - 345
August 21, 2023 20:15 - 41 minutes - 39.2 MB"Write good content for the human, not the silicon space." - Seth Goldstein In this episode you will learn: The importance of updating pages/posts that are getting the most traffic That SEO is a long-term game. If you are getting results, don't stop. That everyone goes through the same stuff you are going through, no one’s an overnight success. Seth Goldstein Seth Goldstein has a versatile creative mind with a passion for digital technology and its influence on businesses...
Podcasting & Sales - How They Go Together with Collin Mitchell - 344
August 14, 2023 15:22 - 40 minutes - 36.9 MBIf you're in sales, having a podcast is a great idea. You don't have to overthink it. It doesn't have to be like the highest production value. And it literally doesn't matter if anybody listens because you will become a better seller just through consistently being a podcaster. - Collin Mitchell In this episode you will learn: How active listening can skyrocket your podcasting and sales success. About how unique and authentic connections can add substantial value to your podcasting ef...
Micro Events with guests Jeff Bajorek, Scott Leese, and Larry Long Jr - 343
August 07, 2023 14:42 - 30 minutes - 28.5 MB"Vulnerability is something that we probably don't talk about often enough in sales. That you have to be able to and willing to let your guard down in order to allow other people to let their respective guards down. So you can actually make the changes that you need to make" Larry Long Jr. "It provides the opportunity for what I believe to be the magical sweet spot of rest, relaxation and business productivity. You're getting enough of both that both of those cups are full" Scott Lees...
Building Trust and Unlocking Success: The Role of Referrals and Networking with Adam Pasch - 342
July 31, 2023 15:30 - 39 minutes - 40.5 MB"Every time I make a connection, I know that I'm making two people's days better." - Adam Pasch In this episode you will learn: The key role relationship-building plays in bringing about productive sales and prosperous partnerships. How effective communication practices can pave the way to understanding and addressing your customer's difficulties. The benefits of utilizing personal networks for fostering trust and encouraging informed decision-making. Adam Pasch Adam Pasch...
Keys to Success in Sports, Business and Life with Will Shaw - 341
July 24, 2023 14:01 - 47 minutes - 43.9 MB"Find a way to be above and beyond the status quo to accelerate your own performance." - Will Shaw In this episode you will learn: Strategies to cultivate a mentality of unwavering resilience, aiding you to tackle life's ups and downs effectively. The value of individual and collective responsibility in boosting performance and productivity. That role adversity, process, accountability and guiding principles play in success in sports, business and life. Will Shaw Will Shaw ...
NSA Influence - First Time Experience - 340
July 19, 2023 21:58 - 25 minutes - 23.2 MB"Speaking is an act of service. When you're around people who have a want to, and a desire to, serve. You can feel it in the energy that they give off. In the conversations that you have with them." - Mike Simmons I'm comming off the high of my first NSA Influence conference. You always remmember your first, and this was definitly an amazing experience. I'll share a couple of the lesson learned, some areas of focus in the near term, and a quick discussion with Todd Caponi. In this epis...
Harnessing the Power of AI Tools with Dr. Lisa Palmer - 339
July 10, 2023 15:36 - 43 minutes - 40.2 MB“The thing that I really like to encourage people to do is to think of AI as a partner in your life, in your work, and not to think of it as the enemy.” - Dr. Lisa Palmer Dr. Lisa Palmer Dr. Lisa Palmer is a proponent of emerging technology and an enthusiast in the field of artificial intelligence. She is passionate about harnessing the power of AI to propel the future of innovation and to break predicted patterns. Having completed her doctorate in AI, she dedicates her expertise to ...
Boost Your Video Sales Skills with Chris Bogue - 338
July 03, 2023 22:10 - 53 minutes - 49.4 MB“All communication, all storytelling, has some kind of rhythm to it.” - Chris Bogue Chris Bogue Chris Bogue is a dynamic go-to specialist when it comes to producing engaging video content that commands attention and drives viewers to take action. Chris's experience in television and working alongside successful content creators has gifted him invaluable knowledge on how to optimize video content for maximum engagement and impact. In this episode you will learn: Start in the middle...
Building Business Connections with Vincent Pugliese - 337
June 26, 2023 16:29 - 55 minutes - 51 MB“The doors that have opened, the opportunities that have happened, the stories that I get to tell, it all comes from the connections that I've been able to make and the people that have been so generous to open up worlds to me.” - Vincent Pugliese Vincent Pugliese Vincent Pugilese is a renowned entrepreneur and top-notch author, who has excelled in his field by tapping into the immense potential of focused networking. Vincent has gained immense experience in establishing meaningful conne...
AIR - A Blueprint for Sales & Business Success - 336
June 19, 2023 09:45 - 36 minutes - 34.9 MB“When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning.” - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing...
Read This or Die with Ray Edwards - 335
June 12, 2023 12:46 - 30 minutes - 27.7 MB“Integrity becomes important to you when you realize it may be one of the last things you have any control over. We can be in integrity instantly when we own up to, and fess up to, where we really are, as opposed to where we want people to think we are mentally, emotionally, physically, financially.” - Ray Edwards Ray Edwards Ray Edwards is a renowned copywriter and a friend. Ray's incredible journey of overcoming adversity and embracing life has been nothing short of inspiring. From...
Experience Mindset with Author Tiffani Bova - 334
June 05, 2023 16:44 - 46 minutes - 43.4 MB"We wanted to understand what were the key attributes within the employee that had the greatest impact on customer. Trust was one of them" - Tiffany Bova Tiffani Bova is a Growth Evenagilist at Salesforce and a 2x Author. She has over 30 years of experience in the technology industry, specializing in customer and employee experiences. Tiffani has led teams in various settings, from startups to Fortune 500 companies, and understands the importance of nurturing positive experiences for bot...
Building a Winning Culture: Lessons from the Frontlines with Dan Bradley - 333
May 29, 2023 14:30 - 41 minutes - 41.9 MB“Temporary failures carry lessons that we can then apply to what we're going off to do next. That's how we win.” Dan Bradley Dan Bradley Dan Bradley made a name for himself in the entrepreneurial world after transitioning from the public sector into the private sector. As the CEO of CATI Striping and Coating, Dan has taken his company from a two-person operation to a growing team that's built on strong core values and a solid culture. With a background in the Air Force and unique ins...
Slap shots and Sales Strategies - 332
May 23, 2023 17:15 - 53 minutes - 53.2 MB"If this hasn't convinced you to at least start watching playoff hockey, I've got nothing for you. But it's worth getting in and seeing the energy." Jacquelyn Nicholson Jacquelyn Nicholson Jacquelyn is an expert in sales and a devoted hockey fan. Born and raised in Illinois, Jacquelyn has been cheering for the Chicago Blackhawks since she was a little girl. Over the years, she has attended numerous hockey games, including playoff matches, and has made it her mission to convert non-h...
Breaking Through Goal-Setting Roadblocks - 331
May 16, 2023 18:35 - 30 minutes - 28.2 MB“When you start deconstructing goals into smaller pieces, I think that most people realize that they actually are pretty goal oriented and can design for success.” -Mike Simmons In this episode, you will: Get acquainted with the Catalyst Sale game plan system for streamlined goal setting and achievement. Discover how self-reflection and recognizing personal values and purpose contribute to your success. Understand the power of feedback and community dynamics for continuous growth ...
Transform Your Life with Jerry Dugan's Five F's Approach to Intentional Living - Ep 330
May 09, 2023 14:15 - 44 minutes - 44.6 MB“Take a step towards living the life you've always dreamed of without losing your faith or the family or your health or career in the process.” - Jerry Dugan Jerry Dugan Jerry Dugan is a passionate advocate for living life with intention and balance. As the author of "Beyond the Rut" and host of the podcast of the same name, Jerry has made it his mission to help individuals create a life they've always dreamed of without sacrificing their faith, family, health, or career. Drawing from hi...
Unlocking Tech Opportunities with Corey Kossack - 329
May 02, 2023 14:30 - 48 minutes - 44.3 MB"We could do so much more with the talent we have if our minds could be open." - Corey Kossack Corey Kossack Corey Kossack, the groundbreaking CEO of Aspireship, has made it his mission to help professionals transition into customer-facing tech roles. His insights on how to help individuals navigate the complex landscape of tech careers have earned him a reputation as a thought leader in the industry. In this episode you will learn: How to get on the path to transition into...
The Power of Manifestation and Self-Awareness with Sharath Kuruganty - 328
April 27, 2023 12:00 - 36 minutes - 33.4 MB“Manifestation is something I practice on a regular basis, and it's all about taking simple steps towards your goals with minimal expectations.” - Sharath Kuruganty Sharath Kuruganty Sharath Kuruganty, a founder and head of Community at Threado, is a startup enthusiast who has experienced the roller coaster journey of failures and successes. As the host of the Undefeated Underdogs podcast, he enjoys sharing his insights on the challenges founders face and the lessons he's learned along t...
Mastering Mental Resilience in Business with Paul Reilly - 327
April 18, 2023 18:03 - 46 minutes - 42.5 MB"Having that resilient mindset is so critical in moving forward." - Paul Reilly Paul Reilly Paul Reilly is a renowned speaker, sales trainer, and author. He has dedicated his career to helping businesses and professionals excel through value-based competition. As the creator of the signature program Value Added Selling, Paul's mission is to assist companies in navigating difficult times and achieving greater profitability. In his latest book, Selling Through Tough Times, Paul combine...
Revolutionize Your B2B Marketing Strategy with Nelson Gilliat - 326
April 11, 2023 16:12 - 50 minutes - 46.8 MB“It's marketing's job to generate leads for sales and sales job is to help those buyers." - Nelson Gilliat Nelson Gilliat Nelson Gilliat is a seasoned expert in B2B marketing and the founder of Marketing Led Growth, a company that champions the buyer-centric revenue model. With a keen understanding of modern buyer preferences and technology, Nelson has helped businesses adapt their sales and marketing strategies to better serve their customers. Nelson is also the host of the Buyer-Ce...
Navigating Revenue Challenges with Mary Grothe - 325
April 07, 2023 17:46 - 49 minutes - 45.6 MB“A CRO is a holistic revenue leader. They are not a glorified sales leader. They own all of revenue and they have to be able to see the entire customer lifecycle from ultra top of funnel brand awareness into the marketing funnel, into the sales funnel, into the purchase point, through implementation, adoption, retention, expansion and advocacy. A great CRO owns this and understands it.” Mary Grothe Guest Bio Mary Grothe is a multi-talented entrepreneur and the CEO of House of Revenue, s...
Crafting Compelling Stories and Strategic Narrative - Chris Watson - 324
April 04, 2023 21:15 - 55 minutes - 76.3 MB“If you're a leader, I would highly, highly motivate you to look at narrative, strategic narrative, because your story is your strategy." Chris Watson Chris Watson, is an innovative entrepreneur and strategic narrative expert. Chris has a unique ability to create immersive experiences that leave lasting impressions. With a focus on disrupting the traditional event structure, Chris aims to create shared experiences that facilitate genuine connections. His passion for storytelling and the po...
How I've Failed - 323
March 31, 2023 23:07 - 15 minutes - 21.6 MB"It's ok to fail. Pick yourself up, reflect and assess. Don't make the same mistake over and over again" In this episode you will learn: (list 3) My first PIP - the first and last time I was put on a performance improvement plan. Failure in Hiring & Firing - the first failure (failure to assess), led to the next failure (hiring too early, and the last failure (having to let folks go) Failure to Lead - specifically a failure to lead self, led to a failure to lead other. Episode Resour...
Unpacking Content Marketing with Brooklin Nash - 322
March 28, 2023 18:09 - 40 minutes - 37 MB“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash Brooklin Nash Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, conte...
Who's Your Mike with Kurt Wilkin - 321
March 22, 2023 17:41 - 36 minutes - 33.3 MB"Most entrepreneurs are reactive with their hiring, but I'm more of a big picture guy. I want to have more of a strategy. So we've developed a strategic approach to recruiting, including assessing your existing team against a future state chart." - Kurt Wilkin Kurt Wilkin Kurt Wilkin is the co-founder of HireBetter and author of Who's Your Mike? His book explores the characters entrepreneurs encounter in their journey to success. In this episode you will learn: How a strat...
Brand Evangelism, Self-Awareness and Clarity with Alexis Scott - 320
March 21, 2023 23:08 - 41 minutes - 38.2 MB“While I am very aware of my blind spots and where I lack, I also beat myself up heavily for those blind spots instead of focusing on what I'm really great at.” - Alexis Scott Alexis Scott Since the recording of this podcast, Alexis founded The Fairy Job Mom. She is also a founding member of the Old Girls Club and a friend of Catalyst. She is a Brand Marketing Consultant, Talent Advocate and Career Connector. From being laid off to career pivoting multiple times, her experience in Corpor...
Community, Learning, Golf and Sales with guests Jeff Bajorek, Scott Leese, and Larry Long Jr - 319
February 20, 2023 18:21 - 21 minutes - 30.1 MBThe Golf and Sales event is my Catalyst this week. Jeff, Larry, and Scott join me to discuss community, learning, golf and sales. This episode is brought to you by Golf and Sales. A leadership and sales retreat for professionals who are working through tough challenges in leadership, sales, and growth. Show Links Golf and Sales Jeff on LinkedIn Larry on LinkedIn Scott on LinkedIn Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podc...
Unlock value with customer led growth - why the funnel is outdated with Georgiana Laudi - 318
February 08, 2023 16:24 - 39 minutes - 36 MBMy Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalys...
Workshops, Cruising, Community, and What's Next - 317
February 01, 2023 22:30 - 16 minutes - 16.2 MBMy Catalyst this week was a recent Phoenix Cruise on Virgin. On this episode, Jody and I discuss the cruise, some lessons learned, and three workshops I can facilitate with your team. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to [email protected]
Community and Evangelism - Leslie Greenwood - 316
January 24, 2023 15:30 - 31 minutes - 29.1 MBMy Catalyst this week is Leslie Greenwood. She is a community builder and evangelist. Leslie joins me to talk about communication, community, design, and buidling advocacy. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links thechiefevangelist.com Leslie on LinkedIn Course on Evangelist-Led Growth https://maven.com/leslie-greenwood/evangelist-led-growth Find My Catalyst Links Mike on LinkedIn ...