Frameworks to Learn Exactly Why Your Customers Buy, With Bob Moesta

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - April 28, 2021 14:19 - 39 minutes - 36.2 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Malicious Third-Party Code Costing May Be Impacting Your Profits and Customer Experience, with Kathleen Booth

Next Episode: How A Pivot To 1-on-1 Calls with Customers has Unlocked Growth, with Farrukh Lalani

Links:

Bob Moesta on Twitter The Re-Wired Group Demand Side Sales (book)

Show Highlights:

2:20 - The foundational premise of what Jobs To Be Done is all about -- why people hire a product to make progress in their life.6:29 - How to differentiate in a saturated market.11:42 - Questions to ask to understand what jobs your customers are looking to solve 13:46 - Why Friction In the buying process is actually a good thing

Twitter Mentions

@bmoesta