Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

How A Pivot To 1-on-1 Calls with Customers has Unlocked Growth, with Farrukh Lalani

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - May 06, 2021 13:00 - 39 minutes - 36.5 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Frameworks to Learn Exactly Why Your Customers Buy, With Bob Moesta
Next Episode: COVID Impacted Sales by 50%, This is How Neal Doyle & TetherTies Are Using It As An Opportunity

Daria Day's website: https://dariaday.com/ 

 

HIGHLIGHTS: 

2:37 - How Daria Day was founded to sell jewelry from Northern Pakistan

13:06 -  The importance of storytelling, and how Farrukh makes consumers care about the product and artisans

17:18 - How Farrukh got initial momentum with in-person sales

26:04 -  How Farrukh converts her abandoned carts so effectively

30:21 - Why Farrukh is happy to spend so much time with one on one calls with customers