Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

How Malicious Third-Party Code Costing May Be Impacting Your Profits and Customer Experience, with Kathleen Booth

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - April 14, 2021 15:45 - 38 minutes - 35.1 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Tales of Success and Challenges from DTC Veteran Raaja Nemani
Next Episode: Frameworks to Learn Exactly Why Your Customers Buy, With Bob Moesta

Highlights: 

0:37 - What digital engagement security is and why it is important5:19 - How coupon extensions can impact your customer experience and profits.12:37 - How unauthorized coupons impact revenues and profits.21:44 - Why retailers need to control and organize the active coupons they offer.29:20 - How fraudulent affiliates can take advantage of coupon codes

 

Links Mentioned: 

Clean.io websiteClean.io ResourcesKathleen Booth on Linked In