In today's episode, we sit down with Aaron Zagha, Chief Marketing Officer of Newton Baby. He discusses the challenges of marketing premium crib mattresses to a customer base that is accustomed to the traditional run-of-the-mill crib mattresses. We learn how, with a combination of social media, influencer marketing, and automated email campaigns, Newton Baby is successfully able to tell their story, as well as retain customers in a market that is naturally self-limiting.

 

Contact Newton Baby / Aaron: 

https://www.newtonbaby.com/ 

Aaron Zagha: https://www.linkedin.com/in/aaronzagha/ 

Social: 

Facebook: https://www.facebook.com/newtonlivinginc 

Instagram: https://www.instagram.com/newtonliving 

YouTube: https://www.youtube.com/channel/UC3M1... 

 

Contact Greg: 

Email: [email protected] 

Twitter: http://www.twitter.com/whatsgregdoing 

 

Contact Omnisend: 

http://www.Omnisend.com 

LinkedIn: http://www.linkedin.com/company/omnisend 

Twitter: http://twitter.com/omnisend 

Instagram: http://www.instagram.com/omnisend

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