Cart Insiders Podcast
78 episodes - English - Latest episode: 4 months ago -Omnisend's Cart Insiders Podcast is hosted by veteran marketer Greg Zakowicz, where he speaks with leading DTC voices, featuring insights and analysis into all aspects of ecommerce, including email, SMS, and social media marketing tactics, changing consumer behavior, and what the future of commerce holds for today’s ecommerce brands.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
S5, E15: Turkeys of the Year: Roasting the Year's Not-So-Finest Moments
December 19, 2023 14:50 - 30 minutes - 28 MBDo you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode! ============================= Topics Discu...
S5, E14: Buzzword Busters: Where Laughter Meets Marketing Lingo
November 22, 2023 16:10 - 13 minutes - 12.3 MBThis isn't your typical email marketing podcast episode! 😅 This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves? ============================= Topics Discussed: 00:00 Intro 01:15 Growth hacking / Growth marketing 02:52 Zero-party data 05:04 Learnings 06:56 Disrupt / Disruptor 09:19 Synergy 12:24 Wrap up 25:49 Wrap up ============================= 📒 RESOURCES ====...
S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More
November 16, 2023 15:14 - 31 minutes - 29.2 MBWhat high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. And, we have a text-only email in the email...
S5, E12: Pro Tips for Black Friday Email Marketing: Popups, Subject Lines & More
November 13, 2023 19:56 - 26 minutes - 24.4 MBGet ready for another lively episode of our Email Marketing Talk Show! We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders. And let's not forget the l...
S5, E11: Live Email Review, Optimizing Transactional Messages & Strategies for No Discounting
November 09, 2023 16:53 - 27 minutes - 25 MBGet ready for another lively episode of our Email Marketing Talk Show! We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live...
S5, E10: Email Marketing Debate - Text vs. HTML: Which Wins? Early Holiday Sales & More
October 12, 2023 14:15 - 24 minutes - 22.2 MBGet ready for another lively episode of our Email Marketing Talk Show! Greg Zakowicz and Gabe Macaluso tackle the hot topics of text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits. Tune in for valuable insights and don't forget to check out Omnisend's game-changing tools at a fraction of the cost. ============================= Topics Discussed: 00:00 Int...
S5, E9: Ecommerce Marketing Trends 2023: H1 Report Highlights & Strategies for Success!
October 12, 2023 14:10 - 23 minutes - 21.9 MBDiscover the latest ecommerce marketing trends in our podcast episode featuring insights from the new H1 2023 report by Omnisend! Email marketing remains strong with an impressive $72 ROI for every $1 spent. Automated messages, SMS marketing, and web push notifications are driving sales growth. Maximize automation and harness the power of SMS to enhance your marketing strategy! 🔗 Plus, discover the myth-busting magic of Omnisend, the email marketing platform that gives you the tools for...
Boost Your Email Strategy: Opt-In Tips, Subject Line Testing, and Prime Day Insights
July 24, 2023 18:08 - 21 minutes - 19.3 MBFive captivating topics, each discussed in just three minutes, and a whirlwind of insights and sarcasm. Greg and Gabe discuss dive into these crucial email marketing topics: single vs. double opt-in, subject line testing, sender name strategies, competing with Prime Day, and cart abandonment splits. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. L...
S5, E8: Boost Your Email Strategy: Opt-In Tips, Subject Line Testing, and Prime Day Insights
July 24, 2023 18:08 - 21 minutes - 19.3 MBFive captivating topics, each discussed in just three minutes, and a whirlwind of insights and sarcasm. Greg and Gabe discuss dive into these crucial email marketing topics: single vs. double opt-in, subject line testing, sender name strategies, competing with Prime Day, and cart abandonment splits. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. L...
Black Friday Emails, Unengaged Subscribers, Custom Fonts & More
June 23, 2023 13:48 - 22 minutes - 21 MBFive captivating topics, each discussed in just three minutes, and a whirlwind of insights. Greg and Gabe discuss when to send re-engagement messages to unengaged subscribers, the importance of custom fonts, recommended email segments for businesses new to segmentation, the growth and significance of ecommerce subscriptions, and when companies should start planning their BFCM campaigns. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the...
S5, E7: Black Friday Emails, Unengaged Subscribers, Custom Fonts & More
June 23, 2023 13:48 - 22 minutes - 21 MBFive captivating topics, each discussed in just three minutes, and a whirlwind of insights. Greg and Gabe discuss when to send re-engagement messages to unengaged subscribers, the importance of custom fonts, recommended email segments for businesses new to segmentation, the growth and significance of ecommerce subscriptions, and when companies should start planning their BFCM campaigns. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the...
Cracking the Code: Abandoned Carts, Email Length Optimization, and AI Shopping
June 22, 2023 15:53 - 23 minutes - 21.6 MBFive captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they unveil secrets about abandoned cart message delays, the art of crafting perfect email length, the power of using multiple pop-ups on your website, the revolutionary impact of AI on online shopping experiences, and their ultimate email marketing pet peeves. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changin...
S5, E6: Cracking the Code: Abandoned Carts, Email Length Optimization, and AI Shopping
June 22, 2023 15:53 - 23 minutes - 21.6 MBFive captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they unveil secrets about abandoned cart message delays, the art of crafting perfect email length, the power of using multiple pop-ups on your website, the revolutionary impact of AI on online shopping experiences, and their ultimate email marketing pet peeves. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changin...
Email Marketing Success: Lapsed Buyers, Gmail Tabs, Perfect Timing & more
May 24, 2023 13:29 - 22 minutes - 20.4 MBJoin Greg Zakowicz and Gabe Macaluso in this episode as they tackle questions on lapsed-buyer messages, Gmail inbox vs. promotions tab, the best time of day to send emails, recession-proof marketing, and crafting Memorial Day campaigns. Gain valuable insights and practical tips on optimizing your email automation, achieving inbox placement, maximizing engagement with timely emails, and navigating uncertain economic times. Get expert advice on planning effective Memorial Day email and SMS cam...
S5, E5: Email Marketing Success: Lapsed Buyers, Gmail Tabs, Perfect Timing & more
May 24, 2023 13:29 - 22 minutes - 20.4 MBJoin Greg Zakowicz and Gabe Macaluso in this episode as they tackle questions on lapsed-buyer messages, Gmail inbox vs. promotions tab, the best time of day to send emails, recession-proof marketing, and crafting Memorial Day campaigns. Gain valuable insights and practical tips on optimizing your email automation, achieving inbox placement, maximizing engagement with timely emails, and navigating uncertain economic times. Get expert advice on planning effective Memorial Day email and SMS cam...
Cracking the Code: Email Automation, Preheader Text, and Email Sending
May 16, 2023 17:49 - 24 minutes - 22.8 MBJoin hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns. Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, ho...
S5, E4: Cracking the Code: Email Automation, Preheader Text, and Email Sending
May 16, 2023 17:49 - 24 minutes - 22.8 MBJoin hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns. Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, ho...
Insider Tips on Welcome Series, Two-Step Signups, Best Days to Send Emails, and More
April 24, 2023 14:00 - 22 minutes - 20.8 MBWelcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, and more, you'll get quick insights into best practices and industry trends. In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience. If you're an ecommer...
S5, E3: Insider Tips on Welcome Series, Two-Step Signups, Best Days to Send Emails, and More
April 24, 2023 14:00 - 22 minutes - 20.8 MBWelcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, and more, you'll get quick insights into best practices and industry trends. In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience. If you're an ecommer...
S5, E2: Maximizing Email Results: Click Rates, Subject Lines, Browse Abandonment, and More
April 18, 2023 12:45 - 21 minutes - 20 MBIn this podcast episode, we cover five essential topics related to email marketing. We provide insights on how to improve click rates, what to consider when creating subject lines, the importance of browse abandonment emails, whether brands should offer free returns, and whether email list size matters. We keep the conversation fast-paced, covering each topic in three minutes or less. ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card ...
Maximizing Email Results: Click Rates, Subject Lines, Browse Abandonment, and More
April 18, 2023 12:45 - 21 minutes - 20 MBIn this podcast episode, we cover five essential topics related to email marketing. We provide insights on how to improve click rates, what to consider when creating subject lines, the importance of browse abandonment emails, whether brands should offer free returns, and whether email list size matters. We keep the conversation fast-paced, covering each topic in three minutes or less. ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card ...
Take Your Email Marketing to the Next Level: Expert Insights on Pop-ups, Discounts, and More!
March 30, 2023 13:35 - 22 minutes - 20.6 MBIn this episode, Ecommerce Marketing Expert Greg Zakowicz and Gabe Macaluso, Director of Customer Success at Omnisend, answer frequently asked questions about email marketing. They cover a range of topics, including email signup forms, text-to-image ratio in emails, email promotions, the impact of "Buy with Prime" on ecommerce sales, and tips for planning effective Easter email campaigns. Throughout the episode, Greg and Gabe share their expertise and practical insights to help you improve...
S5, E1: Take Your Email Marketing to the Next Level: Expert Insights on Pop-ups, Discounts, and More!
March 30, 2023 13:35 - 22 minutes - 20.6 MBIn this episode, Ecommerce Marketing Expert Greg Zakowicz and Gabe Macaluso, Director of Customer Success at Omnisend, answer frequently asked questions about email marketing. They cover a range of topics, including email signup forms, text-to-image ratio in emails, email promotions, the impact of "Buy with Prime" on ecommerce sales, and tips for planning effective Easter email campaigns. Throughout the episode, Greg and Gabe share their expertise and practical insights to help you improve...
3-Minute Tips: SMS Week in Review
June 10, 2022 11:00 - 2 minutes - 2.97 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. This week I talked all about using SMS and MMS as part of your overall marketing program. Here are the main takeaways of the week. SMS growth has been exploding over the past several years because Everyone texts, from Gen Z to Baby Boomers. SMS is an established communication ch...
3-Minute Tips: SMS and MMS
June 09, 2022 11:00 - 2 minutes - 3.19 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday I talked about using SMS inside of your automated messages. Today, I want to briefly discuss when and when not to use MMS. When you receive a text message from a brand, typically you will see text and a link. This is an SMS. When you receive an image with the message, t...
3-Minute Tips: SMS in Automation
June 08, 2022 11:00 - 2 minutes - 3.42 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday we talked about a few types of promotional SMS messages brands can send. Today, I want to discuss using SMS inside of your automated workflows. First off, does it really make sense to use SMS in already high-converting automations? You know what I’m going to say — absol...
3-Minute Tips: SMS—Types of Messages
June 07, 2022 11:00 - 2 minutes - 2.93 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday we talked about why SMS is an established marketing channel and one not to be overlooked. Today, I want to discuss some types of SMS messages and how they can be used effectively. While there is no real right or wrong way to use SMS — as long as you apply a little commo...
3-Minute Tips: SMS—Why it's an Ecommerce 'Must'
June 06, 2022 11:00 - 3 minutes - 3.98 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. This week I want to talk specifically about a topic I’ve already alluded to — SMS. Today, I want to explain why SMS is so important for ecommerce brands today. Last year I was saying that if you’re not using SMS by this time net year you’ll be behind. Well, that time is now. In ...
3-Minute Tips:Cart Abandonment Week 2 in Review
June 03, 2022 11:00 - 1 minute - 2.73 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. This week I talked about personalizing your cart abandonment strategy based on data points like cart total and purchase history. Here are the main takeaways of the week. Split messages based on cart total and/or their purchase history. This allows you to customize messages for t...
3-Minute Tips: Cart Abandonment Purchase History 2 of 2
June 02, 2022 11:00 - 2 minutes - 3.4 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday I talked about splitting your messages based on purchase history. Today, I want to discuss how this type of split can impact your send and discount strategy Let’s look again at those brand-new customers. Because they’re new, and acquisition is so important, you may even w...
3-Minute Tips: Cart Abandonment Purchase History 1 of 2
June 01, 2022 11:00 - 2 minutes - 3.52 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday we talked about ways to adjust your send and discount strategy based on cart total. Today, I want to discuss another way to split your messages — either in tandem with the previous split or all by itself. Another way to use splits is by looking at the abandoners’ previo...
3-Minute Tips: Cart Abandonment Cart Total 2 of 2
May 31, 2022 11:00 - 3 minutes - 3.83 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday we talked about message content when splitting your abandoned cart emails based on the shopper’s cart total. Today, I want to build upon that strategy and discuss how these splits can impact other elements of your series? On top of different message content based on cart...
3-Minute Tips: Cart Abandonment Cart Total 1 of 2
May 30, 2022 11:00 - 2 minutes - 3.63 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. This week we continue our attention on abandoned cart messaging. Last week we talked about the basics, like message content and timing. This week I’ll discuss ways to further personalize these messages to not only improve the customer experience but increase the recovered revenue ra...
3-Minute Tips: Cart Abandonment Week in Review
May 27, 2022 11:00 - 2 minutes - 3.23 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. This week I talked about the basics of creating a multi-channel abandoned cart series that recaptures lost sales. But this week is just the beginning. Next week, we’re going to get into the REAL fun stuff with abandoned cart messaging! But first, let’s do a quick recap of the week...
3-Minute Tips: Cart Abandonment SMS
May 26, 2022 11:00 - 2 minutes - 3.36 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday I talked about when to send your abandoned cart emails. Today, let’s talk about re-engaging customers via the right channels. One reason email is an extremely effective tool is that it is an opt-in channel. But so too are SMS and web push messages. Brands who are collect...
3-Minute Tips: Cart Abandonment—When to Send
May 25, 2022 11:00 - 2 minutes - 3.1 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday we talked about whether or not to discount in your abandoned cart messages. Today, I want to discuss the timing of your message sends, AND, if you do offer discounts, when exactly you should offer them. Choosing the cadence of your abandoned cart emails is another decisi...
3-Minute Tips: Cart Abandonment Discounts
May 24, 2022 11:00 - 2 minutes - 3.26 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. Yesterday we talked about message context for abandoned cart emails. Today, I want to discuss the age-old question: should you discount? Well, the answer is, it depends. Let me explain. Can a discount help convince shoppers to complete their purchase? Yes! But that doesn't mean ...
3-Minute Tips: Cart Abandonment Message Content
May 23, 2022 11:00 - 2 minutes - 3.63 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales. This week is all about the one problem all ecommerce stores face — the abandoned shopping cart. While there are some tactical things you can do to help lower the initial abandonment, the fact remains — people WILL abandon their carts. Knowing this, recovering as many lost sales as...
3-Minute Tips: Welcome Series Week 2 in Review
May 20, 2022 11:00 - 2 minutes - 2.78 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. This week, I talked about creating a welcome series that ignores outdated best practices and instead focuses on a new subscriber’s purchase intent. Let’s do a quick recap of the week. Create a check to ensure the welcome series is being sent to new subscribers who have not recently...
3-Minute Tips: Welcome Series Messages & Cadence
May 19, 2022 11:00 - 2 minutes - 2.92 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday I talked about the importance of adding SMS to your welcome series. Today, let’s discuss the number of messages in your series and the timing of those messages. FIRST, let’s talk about the number of messages. Have as many as needed to build consumer confidence and help gui...
3-Minute Tips: Welcome Series SMS
May 18, 2022 11:00 - 2 minutes - 2.91 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday we talked about building a targeted, click-based welcome series. Today, let’s discuss the importance of adding SMS to your series. Last week I discussed the importance of collecting mobile numbers on your pop-up. Now that you are collecting them, it’s time to put them to ...
3-Minute Tips: Welcome Series Click Data
May 17, 2022 11:00 - 2 minutes - 3.3 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday we talked about making sure new, non-purchase email subscribers were the ones receiving the welcome series. Today, let’s continue the personalization theme by going back to the topic of intent. Remember last week when I said those traditional manage preference forms in a ...
3-Minute Tips: Welcome Series Audience
May 16, 2022 11:00 - 1 minute - 2.53 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. This week is the second of two all about creating a revenue-driving welcome series, and I am going to focus on deeper, yet easy to execute, personalization tactics. Today’s Monday, so let’s start out super easy — although, we are going to get a little nuts this week. For today...
3-Minute Tips: Welcome Series Week in Review
May 13, 2022 11:00 - 2 minutes - 3.1 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. This week, I talked about creating a welcome series that ignores outdated best practices and instead focuses on a new subscriber’s purchase intent. Let’s do a quick recap of the week. When it comes to your welcome series, ditch the traditional best practices of manage preference fo...
3-Minute Tips: Welcome Series Social Proof
May 12, 2022 11:00 - 2 minutes - 3.31 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday I talked about showcasing top-rated products in your welcome messages. Today, let’s expand upon that and talk about ways to use UGC, like customer testimonials. Shoppers look at product reviews when deciding on a purchase. This includes star ratings and the written reviews...
3-Minute Tips: Welcome Series Top-Rated Products
May 11, 2022 11:00 - 2 minutes - 2.85 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday we talked about building out your first welcome message by focusing on your brand value-adds and customer intent. Today, it’s the first of two tips around using user-generated content, or UGC, in your welcome series emails. When people first hear UGC they immediately think...
3-Minute Tips: Welcome Series Value-adds
May 10, 2022 11:00 - 2 minutes - 3.28 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday we talked about traditional welcome series best practices and how the lack of focus on customer intent may be limiting your sale potential. Today, we’re going to talk about optimizing your messages by catering to that intent! To turn a new subscriber into a customer, you n...
3-Minute Tips: Welcome Series & Bad Best Practices
May 09, 2022 12:30 - 2 minutes - 3.08 MBWelcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. This week is the first of two all about creating a revenue-driving welcome series. Today, let’s talk about outdated welcome series best practices and what you should REALLY be thinking about. First, a quick welcome series refresher. A welcome series is an automated set of messag...
3-Minute Tips: List Growth—Week in Review
May 06, 2022 10:00 - 2 minutes - 3.08 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. This week I talked about creating effective pop-up forms that help grow your subscriber list. After all, growing your email list is like changing the oil in your car—it keeps it running smoothly and efficiently. Let’s do a quick recap of the week. When it comes to asking for inform...
3-Minute Tips: List Growth—Pop-up Conversion
May 05, 2022 10:00 - 1 minute - 2.72 MBWelcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. Yesterday I talked about other types and styles of forms you can use. Today, let’s talk about ensuring the pop-up is conversion ready. The first thing you want to do is make sure the pop-up can easily be closed if the subscriber does not want to complete the form. Check to see if it...