3-Minute Tips: Welcome Series Audience

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. 

This week is the second of two all about creating a revenue-driving welcome series, and I am going to focus on deeper, yet easy to execute, personalization tactics.  Today’s Monday, so let’s start out super easy — although, we are going to get a little nuts this week. 

For today, let’s talk about making sure our welcome series is for new email subscribers who are indeed in a purchase-intent mindset.

To do this, we need to check to see if they are a new subscriber AND customer, or just a new subscriber. After all, how many times have YOU signed up for emails during the checkout process? If you’re like me, tons.  

This one is pretty simple but important nonetheless. After all, you don’t want to send someone a message all about reasons they should buy from you moments after they actually bought from you. Instead, these customers should feed into a post-purchase series — that’s a whole other topic :)  

There are several ways to check the new subscriber’s status based on the email provider you’re using — although Omnisend is the best one. It can be a simple segment check within the automated workflow, or workflow rule itself. No matter how you perform the check, just make sure you have one and that you’re sending the welcome series only to new, non-purchase subscribers. 

Tomorrow, we’ll look at how to use your initial welcome message to have subscribers self-segment so that you can deliver a more personalized welcome series. 

Thanks for tuning in to this episode of our marketing tips series, Feel free to let me know if you have any questions. Until next time, happy marketing!