3-Minute Tips: Welcome Series Social Proof

Welcome to another episode of Omnisend’s daily tip series, where in roughly 3 minutes or less we’ll give you actionable tips on ways to improve your email & SMS marketing program and make you better marketers. 

Yesterday I talked about showcasing top-rated products in your welcome messages. Today, let’s expand upon that and talk about ways to use UGC, like customer testimonials.

Shoppers look at product reviews when deciding on a purchase. This includes star ratings and the written reviews themselves. Within these reviews, written testimonials can be powerful persuasion points. Including some of these inside your welcome messages will build confidence with your customers. Combined with your value-adds and product highlights, you have a strong chance of driving an email click and conversion.   

When it comes to using testimonials in your emails, there are a few ways you can go about this.

FIRST, You can use product-specific testimonials. These may be best used when focusing on specific top-rated categories or products of interest. 

SECOND, you can use testimonials that aren’t product-specific. These can include things like customers talking about shipping speed, easy returns, product fit or quality, and exceptional customer service. 

Now, where do you use these testimonials in your messages? Well, for me, everywhere! 

For those company or value-add testimonials, you can use them as secondary or tertiary content, kind of like a banner in your emails below your hero image. Because they are designed to build consumer confidence, they would really fit well in each of your messages. 

For those product-specific ones, showcase them in messages where you are highlighting top-rated categories or products. If you have more image-based emails, feel free to include them right into the image themselves.   

You can even use them as the basis for their own message. Something like “what our customers have to say about us” or “why our customers think about our products.”

As you can see, what we are doing is building out messages with content we already have that instills consumer confidence and caters to shoppers’ intent. How you combine them and layer them doesn’t matter quite as much as the fact you are using them. 

Your goal for today is to isolate three customer testimonials based on products and three based on your company or value-adds.

Join me tomorrow where we bring it all together, and tune in next week as I will continue our welcome series conversation with topics like send cadence and ways to make your series even more personalized and effective. 

Trust me; you won’t want to miss it. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions. Until next time, happy marketing!